The honeypot address means Spam Traps. This is a number of ISPs, third-party organizations have e-mail addresses, these addresses do not actively register any services, or have been for many years no real use, these addresses will be hidden in some Web site code, once you use the software to fetch the mail address, it is possible to catch these addresses.
What are the consequences? Sending an address like this once may allow your IP domain name to go to the blacklist. This trick is very effective for spam senders who crawl addresses, so it's called a honeypot address.
How to avoid it?
The first to rule address collection method, guarantee is active registration;
The second to prevent competitors harm you, so it is best to send a confirmation of the welcome mail, because the message sent there is a risk, so it is best to use a separate IP;
The third is to regularly clean up the list, always do not open the e-mail address you have no value and there are risks, clean it up.
This article is from the EDM marketing blog, so be sure to keep this source http://edmyingxiao.blog.51cto.com/5411059/1629288
What is a honeypot address?