What is a bid for a single page? What is the content that should be reflected?

A lot of friends must have heard of the price of a single page, and, no matter what industry, medical or Taobao customers, products, basically will be used to auction a single page to marketing their own products. At this point, we can see that we are more pro-Lai in the bidding of a single page, but for the price of a single page is not particularly clear, for the price of a single page to reflect what content may not understand, so, resulting in a lot of single page effect does not particularly good. So, the answer for everyone, what is a bid for a single page? What should be reflected in the auction sheet?

What is a bidding sheet?

Auction single page is generally composed of one to several HTML, and some pages just a separate introduction page, and some do is more beautiful pages, this is mainly and user experience has direct contact. With the more and more marketing of a single page, many companies use such a model to sell their products, to measure whether a single page is good, mainly to assess its flow and conversion rate. In that case, the content requirements for the auction single page are much higher.

What should be reflected in the auction sheet?

1, do the purpose of bidding a single page.

To do the purpose of the bidding page, the sum of the first one is a reason, because I have seen a lot of the price of a single page, do not very good, the main reason is that the planning is not clear to understand what this page is done, so how can the purpose of planning a good bid for a single page? So, when you plan to bid on a single page, Make sure you know what your original purpose is. The subject of such a project will not be irrelevant. In particular, fully fully recommended to do the bidding of a single page, must be a good idea, do not want to do so, a will be made like that, will appear the whole page without center point.

2, the effect of marketing products and efficacy.

The effect of marketing products and effectiveness is more important, because you are marketing products if there is no effect, and then a good bid for a single page is no use. Moreover, you are bidding on a single page, you must highlight the effect of your marketing products and effectiveness, I believe this, everyone will know, because, we are in order to marketing products and make a single page. Therefore, in doing the bidding of a single page, you must be a good advantage to show your users to see only the line, if your product marketing is not in place, then, what is the significance of it? Therefore, must be on a single page of their marketing products and the effectiveness of the perfect embodiment,

3, the relevant media coverage of marketing.

Fully fully now need to say is the auction single page related media coverage marketing, this is a point that needs special attention, because if you do well, it is very believable, it will increase your love with the flower, but if you do it very fake, it will have the opposite effect. For the sale of a single page marketing mainly rely on media promotion, etc. to marketing, quote the main media video, articles, etc. to achieve the purpose of marketing, such as CCTV, Sohu, Sina, NetEase, Tencent and other major media, so said, fully fully advised you to do when bidding a single page can use this kind of marketing.

4, the number of display (shipments, volume, consultation volume).

At this point, the sum is to say that the price of a single page, mainly in the volume of shipments, volume, consulting volume. If you are doing product marketing, then, you must do a good job of these three points, the three points do a good job, because the volume of shipments, volume, consultation is the user is very concerned about. Imagine, if your bid single page shows a lot of shipments, volume, consulting volume, then, for users, is not to increase the high credibility, then, your users will not be in your page to stay? So, want to marketing must grasp the user's psychology.

5, online consultation, online questions and answers and independent orders.

Full fully believe that do bid a single page of friends know must have online consultation, because many of the single page of the whole is online consultation, so said, not to say, the total estimate, we all know. However, what the boss wants to remind is that too much online counseling can reduce the user experience, and there's no question about that. Also, online quiz and independent orders, is a two-way user experience, for users, is a good upgrade. However, many friends do not take this into account, do not have a good respect for the user experience, which caused a great deviation to the user.

6, the promotion of user experience is the key.

Fully fully in front of said a lot, I believe that you need to do a bid for the content of a single page is very clear, and the last point, fully fully want to specifically describe the user experience. Because this is a friend often to ignore, like some Taobao passenger station, do not respect the user experience, a piece of advertising, which causes a great trouble to users, sales are often very few. So, the promotion of user experience is the key. There is no good user experience, and then the beautiful price of a single page must not be sold, this should be done directly together to study.

The above is the sum of what is a bidding single page? What is the price of a single page? If you have other questions, you can add my QQ with the exchange, thank you for your attention.

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