What is anchor text

What is anchor text? Anchor text is the link text. form is a group of keywords with a link, no matter is the link inside the station, or the link outside the station, as long as the text with the link, it is called anchor text.

For example, you add seonile (www.seonile.com) link on your website, the link text is: SEO, the visitor clicks the SEO to be able to enter Seonile website, then "SEO" is seonile the anchor text of the homepage.

anchor text to the role of SEO:

Anchor text is a very important concept, in the Web page to add the appropriate anchor text, will make the page and point to the importance of the page to improve, thus affecting the keyword ranking. Anchor text on the role of SEO mainly reflected in the following areas:

1. The role of the page where the anchor text resides

Normally, the additional link anchor text in the page has a certain relationship with the page itself, so the anchor text can be used as an evaluation of the content of the page where the anchor text resides. For example: This article contains "SEO" links, then, explain this article and SEO has a certain relationship.

2. The role of the anchor text pointing to the page

The anchor text can accurately describe the content of the page, so the anchor text can be evaluated as the page being pointed to. For example: You add seonile on your website link, anchor text for "SEO", so that through the anchor text itself can know, Seonile is SEO field site.

3. Anchor text to the keyword ranking impact

Page to add the link generally speaking, should be related to the page, so, for example, a website with "SEO" point to www.seonile.com, then is the station in the "SEO" this keyword ranking to my station cast a vote. When this kind of link anchor text reaches a certain level, to this keyword ranking has the very big help.

4. Collect files that cannot be indexed by search engines

For example, the site has added an SEO learning flow chart, search engine difficult to index pictures (generally only processing text), how to make search engine identification? In addition to the use of ALT tags, if the image link to the anchor text as "SEO learning flowchart", then the search engine can recognize this picture as "SEO learning flow" aspect, can be visitors in search "SEO learning flowchart" when the search.

The importance of anchor text in SEO:

As we evaluate a person as a good man, it does not depend on the fact that he is a good person on the objective facts, but the public perception of him.

For SEO, anchor text is the concrete embodiment of this kind of cognition. To show what keywords a Web page represents, you can find keywords in key locations such as Title tags, page content, and so on. But what you are doing on this page is not important, and the search engine values your knowledge of other pages. So the key to the anchor text on other pages is the keyword.

On the internal link optimization, good anchor text will be the target keyword and long tail keyword ranking improve, play a significant role.

In terms of external link optimization, if only a simple link, there is no way to let search engines, links to the content of the Web page has a good understanding, but also affect the page ranking factor.

Internal links to anchor text topics:

The external link anchor text concept is relatively simple, now seonile focused on the internal link anchor text function and attention points.

Role:

• Easy user experience. When a concept appears in the article, you can add anchor text, taking into account the needs of users who are unfamiliar with the concept.
• In favor of search engine crawl. When it comes to related issues, adding the anchor text of the relevant pages will help the search engine to capture and record these related pages.
• Advantageous to the page keyword ranking. Backlinks are an important factor in ranking, and backlinks are not just links outside the site, but also links within the site, which can affect rankings. When the page appears on a related page of the key words, plus anchor text, will help the relevant page keyword ranking improvement.
• is advantageous to the homepage the weight enhancement. Each page should have anchor text to the home, so that the weight of the entire site to focus on the home page, with the weight of the homepage to improve, but also to anchor the text as a link, driving the ranking of the page.

Note the point:

• Unlike the anchor text of the external link, the internal anchor text pointing to the home page has little influence on the ranking, but the anchor text pointing to the inner pages is relatively large. Therefore, the internal page link to the homepage does not have to use the first page of the keyword to do anchor text, but the anchor text between the pages to appear keywords.
• Internal link anchor text do not overdo, everything should be based on the user experience, in favor of the user experience in the presence of anchor text, the same anchor text in a page appears only once. The impact on rankings is only a passing result.