What is minimalism?

"Simple design is particularly popular now", so what is minimalism? Minimalism exists not only in web design, but also in logo design, printing design, and packaging design. Currently, the popular minimalism web design visual style is: use pure colors and concise and beautiful photos.

Simple Web design is popular with innovative navigation, which is not only easy to use, but also easy to use. It conforms to the dual concept of minimalism "regression function" and "visual simplicity. Simple appearance and easy-to-use features do not mean simple web design. As a matter of fact, excellent minimalist works require complicated design processes.

There is a good minimalist design method: first design a complex style web page, and then continue to simplify, back to the basics.
So what is basic? Let's take a look at this article!

Concept

Do not underestimate a simple design because it looks simple, or follow the trend of a simple design. If you design with the above two ideas, your simple design will not succeed. Why? Because you only see the surface. Although simple web design is very popular nowadays, many websites are using this style, but in fact, simple style does not allow all types of websites, and some websites are not suitable for simple style.

When the content is small, it combines the modern aesthetic style to achieve the best effect in simple design.
Simple Design often does not work when there are many content and websites targeting the masses.

A technology site that is rich in content such as the verge and updated every day is designed for ordinary people.

There are too many elements on the page: advertisement, social media icon, button, and article. It is very difficult to simplify. Because all elements are the most basic elements, which can be reduced, and the user will definitely reflect the problem.

Although this website looks complicated, Its browsing efficiency is very high. Therefore, this site is not suitable for simple style.

Simplified

Another common problem is that designers cut too much. As a result, the website lacks necessary functions, is hard to understand, lacks vitality, and is not interactive.

Simple Web design can use some beautiful pictures as the background, or use an interesting font design, or create a perfect sense of contrast and balance. If this is not done, the webpage will look too flat.
The goal of minimalism is to make the content clear and visible through simplification. However, if the navigation elements are severely reduced and users cannot understand the navigation operation method, they will naturally not be able to browse the content normally and will not meet the minimalism goal.

For example, the design of the pixelsapien website, some elements of the design are indeed reproducible. The "Our Work" page uses flat and simple icons (the icons themselves are fine, or even can be said to be well designed), which is easy to understand.

However, this is not a simple design, because it looks too boring and rigid. The image, Font, and color are too flat, and the layout with full center and alignment is too simple.

If you can improve the above, the visual effects of this website will be different.

In contrast, grain and Gram looks much better and looks pretty.

However, in order to achieve minimalism, there are many places where it is not too much dogma. For example, the icon does not seem to have a high degree of recognition, and it is very fuzzy between each other. You can modify the icon appropriately to improve the degree of recognition. Minimalism means excellent content delivery.

Design Elements

Create a modern style design for modern people

Gigantic squid, a creative product organization, has a simple and simple webpage design. Save Less text and more images to make images speak more intuitively.

Simple content is suitable for performance in a simple style

A website such as minimalist music quiz has only one purpose: to let users guess songs by presenting the minimalist art poster design.

This type of website is suitable for simple style. First, it is consistent with the theme of the simple posters on the website. Second, the simpler the game is, the more users will be attracted. Third, it is more intuitive and more powerful.

Sense of comparison

Black and white photos Combine blue-green triangles. The case 3D website shows us the secret to their success: Highly contrast shapes, materials, and colors.

Balance

Balance can be achieved through many means. Hennessy's webpage design adopts one of the methods. The classic grid line layout gives the webpage a long history and classic brand sense. Other methods are not described here. Please explore them on your own.

Details

It is the exquisite sense of detail that makes Stronghold's website beautiful and infinite. This refined and simple design is very special. This is a simple design with a high level, and a designer with no certain skill can't do it.

Font

The Textural, handwritten typography on mailchimp 2012's home page uses a hand-painted font to make the image live. The overall simplicity is incomparable, the visual effect is very smooth, and it also has a sense of space.

Consistency

Adam rudzki's personal website provides a good visual and interactive experience. It seamlessly integrates shapes, lines, and motion effects to ensure consistency and clear recognition.

Summary

All the elements mentioned above should be taken into account in simple design and should be well combined.

Minimalism aims to improve the communication effect through simplification, with as few options as possible. Good minimalist design, smooth interaction, visual appeal, and wonderful experience.

Many designers benefit from simple design. Some people find their own shortcomings in simple design, while others attract more users through simple design, therefore, whatever the starting point, minimalism is a good choice.

What is minimalism?