What is SEO | The History of SEO | The development foreground of SEO

1. What is SEO

SEO is known as Search Engine optimization, Chinese is search engine optimization, it is for the search engine site collection and evaluation rules, the structure of the site to make reasonable adjustments to the content of the page and the page to do some more adapted to the principle of the search engine, mainly including the title of the Web page, Description and so on, so that each page can most effectively reflect the information expressed in the Web page, and overall response to the entire site to express the theme. This kind of webpage processing technology, needs the search engine website appraisal way to have a systematic understanding and the understanding, to the searcher's search behavior has a more profound understanding and personal feelings, the optimization of a site to the transformation, so that searchers use search engine in the search results page arranged in a series of corresponding sites, Searchers are able to get useful information more efficiently and quickly.


History of the 2.SEO

China's SEO started relatively late, in the foreign 97 has been engaged in SEO work, seo-search engine optimization has been more mature; in China's SEO industry from 2003 is just the beginning, or relatively immature there are some problems. Abroad now have professional personnel, professional companies (and is very large) engaged in search engine research, optimization and so on. In any way, it is in the absolute advantage.
Major search engines, also began to realize that the existence of search engine optimization, can maintain and improve the effectiveness of search results, they must also accept the existence of the industry, but also in the continuous improvement of the search engine itself, the need for more accurate search engine site collection and evaluation system to prevent and reduce the phenomenon of SEO cheating Search engine companies also began to work with a number of successful, ethical SEO companies to establish a series of fair and legitimate optimization standards. It is important to ensure that information is relevant and effective for the user, and does so without prejudice to those who provide relevant content on their site.

3.SEO Technology

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise. SEO is a very professional service, he not only needs a certain technical skills, but also have a certain degree of business marketing knowledge. Only a good combination of these two abilities can be used to correct the use of SEO technology to obtain higher search engine rankings.

The development prospect of 4.SEO

Search engines are the most widely used network behavior in addition to email. Searching for information through search engines is the main means for netizens to find information and resources on the internet today. Search engine marketing has become the most important part of network marketing. How to make their site by the main search engine included, and then get a higher ranking, the site builders have racked their brains to the topic. SEO is in this demand to make the next turn out, any one thing will experience a bud, the initial development, high-speed development, maturity, decline of the development cycle, SEO This industry is no exception. China's SEO is only just beginning in 2003, now is still in a state of initial development, and China's Internet is also in a high-speed development period, which will undoubtedly say that the development of SEO is a bright future.