What is SEO? Seo How to do? SEO New Must See

SEO (Search Engine optimization, SEO) is a way to use search engines to improve the purpose of the site in the search engine rankings. Deep understanding is: Through SEO such a set of marketing ideas based on search engines for the site to provide eco-style marketing solutions, so that the site in the industry leading position, so as to gain brand revenue. Research found that the search engine users tend to only pay attention to the first few items of search results, so many sites are hoping to influence the search engine by various forms of the ranking. This is particularly the case with a variety of websites that rely on advertising for their livelihood. The so-called "search engine for the best processing" is meant to make the site more easily accepted by the search engine.

　　

SEO refers to the use of Easy search engine indexing reasonable means, so that the basic elements of the site for search engine retrieval principles and more user-friendly (search Engine friendly), which is more easily indexed by the search engine and prioritization from belong to SEM (search engine marketing). SEO's Chinese meaning is search engine optimization. Popular understanding is: By summing up the search engine ranking law, the site for reasonable optimization, so that your site in Baidu and Google rankings improve, let search engines to bring you customers. Deep understanding is: Through SEO such a set of marketing ideas based on search engines for the site to provide eco-style marketing solutions, so that the site in the industry leading position, so as to gain brand revenue.

Search engine According to a certain strategy, the use of specific computer programs to collect information from the Internet, in the organization and processing of information, to provide users with retrieval services, users to retrieve relevant information to display to the user's system. Search Engine optimization seo, must first understand what is the search engine and search engine principles. Search engines include Full-text indexing, directory indexing, meta search engines, vertical search engines, collection search engines, portal search engines and free link lists.

In foreign countries, SEO launched earlier, those specialized in SEO technology is Google called "Search Engine optimizers", referred to as seoers. Because Google is the world's largest search engine provider, so Google has become the world's major research seoers, Google's official website has a page to introduce SEO, and show that Google's attitude to SEO

　　

Search Engine Optimization

First, internal optimization

(1) Meta tag optimization: For example: Title,keywords,description optimization

(2) Internal link optimization, including relevance link (tag tag), Anchor text links, navigation links, and picture links

(3) Website content update: Daily maintenance of the station update (mainly the update of the article, etc.)

Second, external optimization

(1) External link categories: blogs, forums, business-to-business, news, classified information, stick, know, encyclopedia, related Information network to try to keep the diversity of links

(2) Chain operation: Add a certain number of external links every day, so that the keyword ranking stable upgrade.

(3) Outside the chain choice: with some and your website correlation is relatively high, the overall quality is better the website Exchange Friendship Link, consolidates the Stable keyword rank

　　

What are the characteristics of a Web site that is unfriendly to search engines:

1, a large number of web pages using pictures or flash rich media (rich medium) Form, there is no text information can be retrieved, and the most basic SEO is the article seo and picture seo;

2, the page does not have a title, or the title does not contain valid keywords;

3, the main text of the page is less effective keywords (generally less than the whole article 2%~8%);

4, the website navigation system lets the search engine "does not understand";

5, a large number of dynamic Web pages so that search engines can not be retrieved;

6, has not been other search engines have been included in the site to provide links;

7, the site is full of deceptive search engine spam information, such as "Transition page", "Bridge page", color and background color the same text;

8, the site lacks original content, completely copy the content of others and so on.

　　

About SEO, rigorous definition as follows: SEO refers to the search engine natural ranking mechanism based on the site for internal and external adjustment optimization, improve the site in the search Engine keyword natural rankings, to obtain more traffic, attract more target customers, so as to achieve network marketing and brand building goals. Search engine retrieval principles are constantly changing, the search principle changes will directly lead to the site in search engine rankings change, so search engine optimization is not once and for all.

At the level of consciousness, we can understand the image of SEO as: When users enter the search engine, it is like entering a huge library. In this library there are a lot of classifications, classified into large categories (can be understood as bookshelves) small classification (can be understood as the top of the bookshelf) and the specific to the smallest category (the contents of the book itself)-long tail keywords.

Every day in the library to add new content, then a new web site is equal to a category inside a new book appears. Then the book title and order should correspond to the site title and Description. But if "someone else" (can refer to a search engine) goes into the library and finds the book, although this is a category or a series of books, but the title of the book and some of the previous book title exactly the same, then will certainly let the reader misunderstand you are copying other people's books, so the original will affect your ranking. Then although your site is new, but in the beginning you will not have a good ranking. This seriously affects the future optimization.

Site optimization can help you improve the overall index of the Web page, if your links have been upgraded, continue to maintain high quality backlinks and content maintenance, your left ranking will continue to maintain or improve. Unless later applied the way of cheating to be punished or stop later maintenance. And if the auction stops, the website link will disappear instantly. More than 95% of search engine users will give priority to the regular results given by the search engines, most of whom will only go to the right side of the ads if they cannot get satisfactory results on the left.

According to the survey, 87% of netizens use search engine services to find the information they need, and nearly 70% of searchers find the information they need directly on the first page of the natural ranking of search results.

Advertising advertising show a limited position, the result of a large number of customers because of price reasons can not be ranked on the home page, making this part of the customer is difficult to obtain a good use of competitive advertising results.

The above is a tutorial network for everyone to clean up the introduction of SEO, I hope that this information for beginners can help you.