What is Website planning?

Website planning
Website planning is a professional task, including understanding customer needs, customer evaluation, website function design, website structure Planning, page design, content editing, and "website function Requirement Analysis Report ", provides website system hardware and software configuration solutions, and organizes relevant technical materials and text materials.
<Nine steps of Website planning> the Website planning is systematically described. For details, refer:
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Professional Website planning talents have broad employment prospects. At present, there are more than 10 thousand professional planning companies in China and more than 100,000 enterprises engaged in independent website management, information departments of various enterprises urgently need professional website planners. According to relevant data, 65% of enterprises urgently need to hire website planners, and 90% of enterprises cannot find suitable candidates.
Website planning refers to the application of scientific thinking methods for information collection and analysis, and the overall planning of website design, construction, promotion and operation, and provides a complete solution process.
Website planning practitioners require a wide range of knowledge. They must have a sense of market and sales, human engineering, strong communication and text expression skills, familiar with business intelligence collection and information analysis methods, Website planning, basic website construction methods, website hardware environment configuration, online advertisement placement, search engine optimization, and other methods.
The "website development proposal" generally contains the following content :!~
1. customer requirement analysis
2. Website Profit Model
3. software environment and hardware environment for website development and use;
4. website art design instructions;
5. Website interaction and user-friendly interface design:
6. What functions does the website implement;
7. Website topic arrangement and structure;
8. link the website content;
9. Functional design of the database;
10. website development time schedule;
11. Website production fee;
12. Main websites;
13. website maintenance solution;
14. How to guide user groups to use our website;
15. Network Marketing and website promotion programs;
16. Company Profile, success stories, technical descriptions, etc.
17. website promotion plan
18. Website Profit Analysis
19. Suggestions for the next revision of the website
Mistakes in editing this section of Website planning
1. planning is based on the personal preferences of enterprise leaders or the personal preferences of Network Management technicians. This is a problem in many enterprises. You must know that enterprise websites are not personal websites built for you, but used to promote enterprises and spread corporate culture and brands. Therefore, Website planning should be based on customer needs. If the company leaders or network technicians have been involved in the corporate websites planned by the author too much, the results are basically not very satisfactory, and the corporate websites entrusted to us with full permissions are basically very successful. Although most enterprise network technicians know a certain degree of network knowledge, their knowledge and other conveniences are relatively lacking, and their thinking is easy to be personal emotional, which is not conducive to the development of the enterprise.
2. Without investigation, please rush to the horse. Some enterprises may wish to build their websites within a few days. This kind of mentality of quick success is not good for enterprise website construction. Enterprise website construction should have long-term plans and plans, such as capital investment budget and manpower investment, and give the Website planning company a certain amount of research time. The planning company should also communicate with the company.
3. enterprise leaders fear the Internet and give full control to them. This kind of approach to decentralization is good, but if enterprise leaders do not care about the Internet and do not have a global concept, websites and traditional production and marketing will be out of touch, which is not conducive to the informatization construction of enterprises.
Three successful website plans are Edited:
1. Before developing a successful website, you must have a detailed Website planning document.
Because: the success or failure of a website has a very important relationship with the website planning before the website is built. Before establishing a website, you should clarify the purpose of website construction, determine the functions of the website, determine the website size, investment costs, and conduct necessary market analysis. Website planning plays a role in planning and guiding website construction and positioning the content and maintenance of the website. Only with detailed planning can we avoid many problems arising during website construction so that the website construction can proceed smoothly.
2. A successful website must be a marketing-type website, fully considering integrating Seo into enterprise website construction.
It is very important for customers to find your website on the Internet. therefore, the search engine should be laid out in advance, so that your website will have a good background for search marketing as soon as it is born, so as to avoid the pain of future promotion.
3. Be sure to go to professional personnel to help you manage your website or go to the website planning institution to help you consult and guide you.
It provides three benefits:
1. Less money. 2. Increase the chances of project success. 3. Making money through online marketing.
Current situation:
It is difficult to find professional online marketing policies. This is an emerging industry. Many universities have just opened the "E-Commerce" Major. Many teachers just read and learn e-commerce based on textbooks, there are too few people who actually use a large number of websites.
So you must find a professional website Planning Agency
How do I plan a website when editing this section?
The success or failure of a website has an extremely important relationship with the website planning before the website is built. Before establishing a website, you should clarify the purpose of website construction, determine the functions of the website, determine the website size, investment costs, and conduct necessary market analysis. Website planning plays a role in planning and guiding website construction and positioning the content and maintenance of the website. Only with detailed planning can we avoid many problems arising during website construction so that the website construction can proceed smoothly.
The Website planning book contains the following content:
I. Market Analysis
1. What is the market in the relevant industry, what are the characteristics, and whether the company's business can be carried out on the internet.
2. Analysis of main competitors in the market, the Internet access status of competitors, Website planning and functions of competitors.
3. The company's own condition analysis, Company Overview, market advantages, which can be used to enhance the competitiveness of the website and build the website's capabilities (cost, technology, manpower, etc ).
Ii. Website purpose and function positioning
1. Why do we need to build websites to promote products, conduct e-commerce, or build industry websites? Is it an enterprise's need or an extension of market development?
2. Integrate company resources to determine website functions. Determine the website functions based on the company's needs and plans: product promotion, online marketing, customer service, and e-commerce.
3. determine the purpose of the Website Based on its functions.
Iii. website technical solutions
Determine the website technical solution based on the website features.
1. configure a virtual host.
2. Website security measures, black and anti-virus solutions.
3. Related program development. Such as web application ASP, JSP, CGI, database program, etc.
Iv. website content planning
1. Plan the website content based on the purpose and function of the website. General Enterprise websites should include the company profile, product introduction, service content, price information, contact information, online orders, and other basic content.
2. e-commerce websites should provide Member registration, detailed product service information, information search and query, order confirmation, payment, and related help.
3. If there are many website columns, you should use a website programming specialist to take charge of the relevant content. Note: website content is the most important factor for websites to attract visitors. No content or practical information will not attract visitors who are in a hurry. You can investigate the information people want to read in advance, and check people's satisfaction with the website content after the website is published, and adjust the website content in time.
V. Webpage Design
1. webpage design should be consistent with the overall corporate image and comply with CI specifications. Pay attention to the web page color, image application, and layout planning to maintain the overall consistency of the web page.
2. In the adoption of new technologies, the distribution of major target access groups, such as regions, ages, network speeds, and reading habits should be considered.
3. Develop a webpage revision plan, such as a large-scale revision within six months to one year.
Vi. website maintenance
1. Maintain servers and related software and hardware, evaluate possible problems, and set the response time.
2. database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention.
3. Content update and adjustment.
4. Formulate relevant website maintenance regulations to systematize and standardize website maintenance.
VII. Website Testing
Before the website is released, perform a thorough test to ensure normal browsing and use. Main test content:
1. server stability and security.
2. Test Programs and databases.
3. webpage compatibility testing, such as browsers and monitors.
4. Perform other tests as needed.
8. website publishing and promotion
1. PR and advertising activities launched after the website test.
2. Search for activation and registration.
IX. Website Construction Schedule
The Start Time and owner of various planning tasks.
10. Fee details
A list of costs required for each item.
The above is the main content that should be reflected in the Website planning book. The content will be increased or decreased according to different needs and purpose of website construction. At the beginning of website construction, you must make careful planning to achieve the expected purpose of website construction.