What is friendship link and how to manage friendship links

What are the benefits of friendship links?

The benefits of links are not the amount of direct traffic you can bring to your site, but the fact that it will allow search engines to include more of your Web pages. Search engine will be based on the number of exchange links, as well as the quality of exchange links to a site to make a comprehensive evaluation, which will affect the site in the search engine rankings of one factor. Exchange links play a role in SEO (Search engine optimization) while attracting more user access.
　

Have to inquire about the quality of the site, preferably with a PR value higher than their own, Baidu included more Web site links, if the other side has been included in the search engine blacklist, you also link with him, that will make their site demoted.
Friendship Link Management has been a very troublesome thing, it is mainly manifested in the following several aspects:

Pay attention to the correlation between the two sides, such as a building materials of the site and a clothing category of the site Exchange links, its value will be greatly reduced.

Links check trouble. With the increase in the number of links, manual inspection is obviously outdated, it is not only time-consuming and laborious, sometimes not accurate, so that can not achieve the purpose of effective management.

Link the validity of both sides, check whether the other side is linked to this site. Although most of the webmaster can be serious and honest cooperation, but it is inevitable that some webmaster use deceptive means to get links, such as: After the exchange of links and then delete the link, the weight of the link page is low, some can not even include, but tell you, this is their home page.

For links to check this problem, there are several query tools to market, however, most of these tools are only for one or a few problems, the user in the query process has not yet reached the purpose of simple operation. How in the shortest possible time to search the home page, Links page, forum homepage, Baidu included, whether the other party link this site, Baidu snapshot date, PR, Alexa world rankings, friendship, such as the link word content?

     in short, friendship links like a double-edged sword, can bring benefits at the same time, but also hidden hazards, use properly, not only to improve visibility, increase flow, and the opportunity to be included in the search engine will be greatly enhanced, conversely, then           may be degraded by search engines, affecting their rankings on Alexa and PR. Friendship links best to ensure that both sides are the same type, often updated, content is valuable, included in the normal, stable server and is the effectiveness of the link, should not be linked with the spam site.