What is H5 advertising?

Before, I did a lot of H5 sharing, but whether it's a broad definition or profound, from this series, I want to start with the definition of H5, and summarize all the content and design methods I know about H5! It's a meaningful thing, and it's a very challenging thing, right here, I hope that if you can patiently read my share of the words must be to my deficiencies and lack of place to make evaluation, let us progress together for this emerging industry efforts!

People often ask me what is H5, or send a Web page to me to see whether H5, really let me answer, one or two sentence also not clear, so I would like to talk about how I understand the H5 advertising how to define ...

What is the H5 advertisement?

Advertising in life is not new, whether you are happy or not, with this symbol of the spread of daily consumption of your time, your energy, and even your feelings ... If you talk about print ads, the audience will quickly think of paper, thinking about posters and materials, and if you're talking about TV commercials, you'll get all kinds of TVC, creative shorts, and micro-movies in your head ...

So, if I'm going to talk about the H5 ad, what's that going to happen in your head? Internet, micro-trust, friends, mobile Web pages? Do you really understand what a H5 ad is? What is a H5 advertisement? Why do you use a number and a letter to refer to it? Perhaps to understand the problem, we can start with the name of the type of advertisement to chat up ~

To understand H5, I really know what HTML is first.

The internet has long been deep in life, ten years ago, the Internet is very rare things son, now appear routine and natural. So, are you accustomed to using a variety of electronic devices and you will not think about such a problem? How do our mobile phones and mobile phones, computers and computers transmit information?

If you've just seen a cool Web page, and you feel good about it, paste the address to a friend right away, and soon you'll see a friend in social media, "Good!" Huizan! You will never doubt the difference between the page he sees and the content that you transmit in the past. You will feel that this is a natural thing, to whom, will not change appearance ... So why are the pages sent out to ensure consistency anywhere and on the device?

For example, when you want to tell someone something, you use the language, and the listener will quickly perceive your intentions, because you are using the same language and follow the same set of editorial rules. So people who send information and receive information can understand each other's content and understand its meaning. and mapping to the Internet, the Web page can be from one port to transfer information to another port does not distort, but also because they follow a language law. And like real language, after a lot of experimentation and application, extension and iteration--precipitated an international language, and in this internet world of Web pages we call it--html (Web page written in international languages)

The entire HTML for hypertext Markup Language, Chinese straight meaning "Hypertext Markup Language", it is an internet-based Web programming language, since 1994 by the World Wide Web invented, has gradually become the Web programming industry norms. HTML has now undergone 5 major revisions, until October 2014 HTML5 finalized, and announced the beginning of a new era of communication! Once mighty glorious Ie+flash will gradually become the past history, the future will be HTML5 future!

When all devices follow the HTML language rule, the pages we see on any device will stay the same, and the Web page is the world under an HTML specification. (theoretically)

Of course, the knowledge of HTML is far from being exhaustive, and the code for Web pages is written by HTML. JS (JavaScript) and the CSS troika together to complete. As to understand the definition of H5 advertising, we also have to go to the ~

With the ie+flash of Chrome and Safari and the decline of the HTML5, the next era-the mobile internet-has come to an ending. HTML5 's cross-platform advantages are further highlighted in the mobile internet era. HTML5 is the only cross-platform language for mainstream platforms such as PCs, Macs, iphones, ipads, Android, and Windows phone. Both Java and Flash dreamed of this location, but the dream was broken by iOS. At this time people began to study the development of Cross-platform mobile phone applications based on HTML5. Many people at that time that the original application is only a transition, like the same year from C/s structure into B/s structure. and learning Objective-c and Java very laborious, I since will web development, why not try HTML5.

——— network Hot Wen "HTML 5 finally finalized, eight years later we talk about how to change the world"

Around such a large circle, actually want to tell you, H5 advertising this H5 is the HTML5 name of the compact version, but also a nickname for our countrymen. Now you see, this is an advertisement about the language code of the Web page.

So is the Web page code a medium? Why omit the salutation?

is the Web page code a medium?

HTML5 strictly speaking, can not be called the media, but it does bear a lot of traditional media attributes, the internet era of advertising to break the shackles of paper media and television media, it can be free of any screen, can be spread and spread in any way. The traditional custom is to use the name of the carrier to define the type of advertising, in today's internet age, this can not be authoritative, you start a computer ad, phones advertising or digital advertising nickname is not enough, or meaning too much ...

Is it more appropriate to use a web-language name? Because they are all based on HTML, there is common, easy to understand, the world is no longer composed of a variety of closed media, it is an invisible network, and the writing of the network of the language code has become more to define this kind of advertising eligibility, so, We call it HTML5 advertising.

So, why did HTML5 become H5?

At first, this nickname has not been used ... and HTML is abbreviated, each subtitle has a fixed meaning, kill the back three, good read but the table is wrong, and the international does not say this, you and the foreigner blowing all bad! You see, the early H5 advertising name is what mobile Web marketing Ah, HTML5 Web ads Ah, mobile Web ads ah what ...

Perhaps just for good thought, perhaps to be mysterious, perhaps too many front-line communicators lack due knowledge background, H5 this name quietly appeared, and in the past six months red all over China, launched the advertising industry Revolution Pioneer Banner! Each of the try and then on, really understand and fake a mix of a beach, Group shouting H5 How to change the industry, H5 how to lead the trend! The crowd listened, the first reaction is: "My God, what is H5?" Good brim! Is it a high-end new gadget?!?

Although the most professional background of the program monkeys rose up to fight, want to keep HTML5 ads this name of the pure sex, they despise that help every day preach H5 myth of the sales regiment, despise them do not understand technology disorderly boast! Unfortunately, over time, the seemingly more authoritative names became old and have become history. Now, you can use it as a label!

JavaScript is referred to as "js", because it is semantically feasible, but it is impossible to understand that HTML5 is called H5 because the meaning seems to change.

--Network article "Why not use"h5"this abbreviation?"

There was a chat with the front end, he reluctantly said to me: "This is a joke of the times." "So is it really appropriate to name an ad type with a grievance meaning?"

is H5 's name appropriate?

As we all know, the Internet is an emerging industry of high winds, the expansion speed and growth cycle is very fast. This has resulted in a high technical capability, and a slow maturity of the front-end talent into a scarce resource, and H5 advertising production of the final implementation is done by the front-end.

That's right! How do you do H5? In the face of great momentum, whether you are speculative or unwilling, a large number of non-professionals and programmers do not have the ability to write HTML5 code into the team, they were the market demand strong push to the front line, To achieve the cool effect of the HTML5 we saw at first, not good at HTML5 of the program staff had to cite a large number of former code technology to assist on the surface to see the effect of similar, with the expansion of H5 advertising spread, social media H5 advertising has been mixed with a large number of incomplete HTML5 written cases, into a pot of Babel porridge!

This is like, you let a graphic designer to do home decoration effect map, he will not do, had to use PS to draw you a fake 3d out, big look is almost, but, the core is completely different! In this rhythm too quickly look at the face more, see the heart of the Times less. In a variety of lack of technology and the pursuit of conversion rates in the field of the Internet, H5 this name quietly replaced the HTML5, became a "hot technical word"! You mention HTML5 all silent, you mention H5 all respond, feel instant everything understand like ...

Initially, HTML5 ads refer to Internet ads that are implemented using the technology, while current H5 ads refer to Web pages with special effects, interactive experiences and sound effects that are spread through online social media. The scope of its coverage has already surpassed the technology itself, people will even think that the micro-letter forwarding are H5 ads, as to what is HTML5, what is wed, not a few people care about ...

In this case, using the name of H5 to sum up these interactive ads due to HTML5 may be really a way, you have to call back to HTML5, the industry may be more chaotic ... No way, now the market and the background does not allow us to do so, it must be a sound system to support. Therefore, H5 advertising is now included in the larger, it not only refers to the use of HTML5 technology to achieve Wed advertising page, but also covers the HTML5 and related to the HTML5 of all social media interactive advertising, this is not an organization or individual definition, but word of mouth, Generally agree with the results ...

Here for you to sum up, I hope that those who want to understand the H5 ads have a spectrum of friends, what is H5 advertising, it is now a what the status quo ...

So what will happen to the future of H5 advertising?

If it is assumed that, over time, the large class of H5 ads will be gradually shaped, like HTML, into a defined specification.

The author thinks, only the technique and the performance way achieves the synchronization, can let a good thing live long some, the present situation is, the H5 advertisement potential big is understandable. But, at present in the mobile phone traffic loading speed is slow, the micro-letter these big platform imposes the technical restriction background, this lets the intense demand each new manifestation form the H5 to appear very embarrassed, stronger cannot make out.

It's like the relationship between the water faucet and the flow, at present, faucet this technology export due to a variety of reality restrictions, the water outlet change is very small, and H5 demand of this large flow and can not be carefree gush out, which caused the present, you see a lot of H5 are stereotyped, no bright spots, always in the repetition ...

The number of H5 ads is on the rise, and H5 's own "disruptive" technology is limited and blocked because of mobile phone traffic and the worries of the big guy, so it won't kill a good thing quickly? Once the data is not good to see, the user is boring, the form can not play a trick, we feel that this thing has no value ... Like "footprint" app, like "Face" app? Is it because our cognition is not enough, or is it because H5 is so? It is possible that the specification has not come out, and things have been broken ....

And I always think that the meaning of H5 advertising is far more valuable than its definition, it is the entire Internet digital era of the vanguard of the design wave, is the beginning of the socialization of hypermedia performance! I do not know whether the H5 advertising will become like a plane ad, television advertising, and finally precipitated down to become a major category of advertising, and was in history ... Or like a wind, a year or two after the rapid decline and death, only for those who left a regrettable memories of the practitioners ...

However, I am sure that the hypermedia design of the social appearance must be led by the H5, it is also the first to break the boundaries of various design, in tandem with a variety of artistic expression of the form of advertising! Therefore, HTML5 in the advertising industry than in the internet industry is still hot, this is a lot of no interesting coincidence, Like a specially designed Scud missile, the result is a more set of missiles! And such a hot situation will last for how long, but also will evolve into what, small knitting here can only say that their wisdom is not enough, can not make a positive judgment on the future.

About H5 definition of some things, I want to say is probably so much ~ next time we come to share under the H5 advertisement exactly where ~ Why say it is the beginning of the social hypermedia design ~