What is long tail? keywords: Seo Basic Concepts

What is long tail? The long tail keyword theory is derived from the long tail theory, which was proposed by Chris Anderson, an American.

Long Tail keywords are keywords that are relevant to your website content. It is not the keywords we added to the title tag of the web page, nor the keywords in the tags tag, but it can be a supplement or extension of tags such as keywords and tags. In plain language, you can group words for those keywords, use your imagination, and combine the needs of search users to think about those long-tail keywords from the perspective of the searcher. Non-target keywords on the website, but can also bring the keyword of search traffic, calledLong Tail keywords.

Long Tail keywords

The main keyword of my personal website (www.izhufan.cn) isHome cooking, Like braised pork (http://www.izhufan.cn/hongshaorou/), cooking, cooking methods such as recipes into the main flow of this site.

Long Tail keyword practice

The related keyword roots are arranged and combined, for example, the TV series around the "TV series going West". Similar extensions can be arranged and combined around the name of actors, plots, downloads, online videos, credits, and introductions of the series.

TV series go to the west

The long tail caused by "TV series go to the West": the west exit plot, the TV series go to the west exit 12th sets, the west exit 9th sets, and the TV series go to the west exit 9th sets.

Features of Long Tail keywords include:

1. Long, usually composed of 2-3 words, or even phrases.
2. It exists on the Content Page. In addition to the content page title, it also exists in the content.
3. The search volume is very small and unstable.
4. The customer resulting from long tail keywords is much less likely to be the customer of the website product than the target keyword.
5. Large and medium-sized websites with a large number of long tail keywords bring about a huge total traffic.