What is the challenge for Apple to play by its flagship pricing model?

<span id="Label3"></p><p><p>The mobile phone "free" to the real needs of the people, in fact, this point, the previous operators to return the way to do a number of times, but the music as a member of the payment and the flow of content to return the form of "cottage" Just.</p></p><p><p><span class="text-img-holder">650) this.width=650; "src=" http://m2.img.srcdd.com/farm5/d/2015/0417/11/1D00F8CEDAC1CB3C697138BAFD1B88F4_B800_ 2400_500_333.jpeg "width=" "height=" 333 "alt=" 1d00f8cedac1cb3c697138bafd1b88f4_b800_24 "/></span><br></p></p><p><p>Wen/Zhang Shule</p></p><p><p><br></p></p><p><p>"china jobs" is very interesting to play recently. This way, "jobs", the founder of Jia Yueting pavilion, according to the style of jobs, in Beijing five Pine Gymnasium one-time release of three mobile phones: "le Vision Super Mobile 1", "le Vision Super Mobile phone 1 Pro" and "le Vision Super Mobile max", but also shelling the apple, ignoring the millet.</p></p><p><p><br></p></p><p><p>Over there, looking at the "jobs" deep into their own chassis, just on April 8, rice Flour Festival To obtain a good harvest "rebels" Millet boss Lei june, also vowed to release the millet note top with version, but from the lei June weibo, it is difficult to see that there is more than the LEGO Super Mobile 1 Pro highlights, The price is 800 yuan higher than the Lego 1 pro. This is a "rebels" to Le Vision "jobs" a response to occupy their own site, but rebels response seems Weak.</p></p><p><p>Enteric said, le Vision will be the flagship of the price of the lower 1499 yuan, not only affect the low-end 3299 of the flagship machine, more directly affect the low-end mobile phone 999, up and down pull the effect of the mobile phone market into the 1500 yuan Era. The user of the low-end intelligent machine has the choice of the flagship MACHINE. According to the concept of consumption, the user experience up, it will not come down.</p></p><p><p><br></p></p><p><p><strong>The price model of Le-video so weird, desperate? Who's life?</strong></p></p><p><p><br></p></p><p><p>In the face of the site has been very solid apple and millet, what is the music to subvert? No frame design? 360 seems to have recently come out, the window will not be too long to think; super low price butcher? This kind of thing has never been the lowest, only lower. Millet era, playing is also cost-effective, low-cost hardware is the Xiaomi hold the old phone manufacturers of the Killer. And Le Vision in the field of smart tv, also rely on Ultra-cost-effective Super TV to the veteran TV manufacturers on a Lesson.</p></p><p><p><br></p></p><p><p>The difference is that the price of millet is the hardware competition, but the traditional price war to rise to the internet price war. And the joy of relying on eco-anti-cost reduction, so that the flagship price greatly reduced, will allow the industry to enter a new phase of replacement, will allow users to enhance the product quality Recognition. In other words, the $1499 will attract users who originally bought $999 to buy a $1499 flagship machine, and a more accurate choice for users who spend 3299 yuan to purchase a lower-profile flagship than the lego-based Super-mobile Phone.</p></p><p><p><br></p></p><p><p>It is very late to enter the music-based mobile phone, high cost-effective far enough. Free flow and user-owned pricing the innovation of the Music vision ecology makes the opponent Surprised.</p></p><p><p><br></p></p><p><p>by Hardware configuration? Basically for small white users, hardware configuration is the N-core + pixel + running points can be fooled, but this point of marketing all the handset manufacturers are not silly. le-verging, The Industry's first public announcement of production costs, so that users have a deeper understanding of the price of mobile Phones.</p></p><p><p><br></p></p><p><p>Hardware free? Le Vision to provide users with similar operators in the form of contract machine membership mode, The minimum support hardware 0 Yuan. For 1499 of Le 1, users can purchase three-year full screen TV membership fee, directly exempt from hardware Costs. And if your original Super TV service fee expires, both to meet the Super TV renewal problem, and get a super cost-effective Le-video phone, why not? For non-users, the hardware is free, with a lower price to buy Value-for-money ecological services of the Super-mobile phone, or higher prices to buy the configuration of the other brand lower flagship, choose Self-evident.</p></p><p><p><br></p></p><p><p>Of course? The deep integration of own applications (video, music, sports, lecloud, LIVE) with their own hardware, eui and cloud platforms may be worth looking forward to, but That's Something. Don't be silly, if no one buys your mobile phone, how can have user experience, still have to go around.</p></p><p><p><br></p></p><p><p><strong>The selling point of member pricing is "people's livelihood"</strong></p></p><p><p><br></p></p><p><p>Many of the comments on the music-based phones are focused on pricing and price reductions, especially those enjoyed by members of the Club.</p></p><p><p><br></p></p><p><p>Le vision innovation, The user can determine the price of hardware, support hardware 0 Yuan. Le Vision Super Mobile will provide users with the purchase of Full-screen TV membership fees, reduce hardware prices of the member Machine. This is a topic point and also a spit Point.</p></p><p><p><br></p></p><p><p>Members will become a base. Only last Year's music TV "919 fans festival" big promotion medium: The music sees the member to the day Super 5 million yuan pays the income the perfect ending, the Le View Mall sells 100,000 TV Sets. According to its 2014 report, paid member business income of 1.5 billion yuan, an increase of 288.22% yoy. The number of paid users is already huge.</p></p><p><p><br></p></p><p><p>In the rigid update of mobile phone demand, the near-madness of the pricing model, coupled with the music to the member users to give the maximum 6gb/months of free traffic this double offer, what will happen? Although this traffic can only be used in the video mobile phone from the operating platform, but also attractive enough. This is not, the prime Minister of the 14th, the first quarter of the economic situation at the symposium also said "now many people, to where to first ask ' have WiFi ', is because our traffic fee is too high!" ”</p></p><p><p><br></p></p><p><p>This is the People's Livelihood concerns, of course, is the most attractive to consumers, le vision cleverly grasped this node. anyway, the free flow is not wasted, all return to the platform, double benefit, This is the "free" mode of Le Vision. Hardware free, free of charge, two free cards to play out, all directly hit the User's itch point, not to mention can also use near-low-end machine price to get the flagship MACHINE.</p></p><p><p><br></p></p><p><p>The mobile phone "free" to the real needs of the people, in fact, this point, the previous operators to return the way to do a number of times, but the music as a member of the payment and the flow of content to return the form of "cottage" Just. Enough Internet thinking or whether the Internet + is not good to say, but as long as consumers feel comfortable, it is enough.</p></p><p><p><br></p></p><p><p><br></p></p><p><p>——————— Blogger's new book ———————</p></p><p><p>"actual Combat Network Marketing--network Promotion Classic case Strategy analysis (2nd edition)" Zhang Shule number: zsl13973399819 has recently been in the major online bookstore shelves, The book is divided into 3, a total of 14 chapters, 4 original theory, 11 kinds of marketing channels, 328 classic case analysis, solve 95% marketing Problems.</p></p><p><p><br></p></p><p><p>This article from "wudang faction Zhang San crazy" blog, Please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1633799</p></p><p><p>What is the challenge for Apple to play by its flagship pricing model?</p></p></span>