What is the difference between micro-credit marketing and Weibo marketing?

There has been a period of time in which Twitter has been replaced by micro-letters, and it turns out that this is not the case, that Weibo has not been replaced, it has been listed and is now worth 4 billion or 5 billion of dollars.

In fact, early in the micro-blog just out of time, some people say that micro-Bo will replace QQ, now QQ is not the same running, Micro Bo will not replace QQ, micro-letter will not replace micro-blog. Although they are also social tools, but they are not the same function, some people will ask the social tools are not used to social, what can be different?

Careful analysis you will find that the use of QQ users mainly in the low-end, generally living in the two or three-line cities and factories, and micro-letter and micro-Bo is different, micro-letter and micro-letter are targeted at the high-end market, the majority of users focused on the North wide depth, academic and educational level is relatively high. What's the difference between Weibo and micro-mail?

Weibo is more suitable for strangers to communicate with strangers, we do not know each other, perhaps because of a topic, we all communicate together, micro-letter is more than acquaintances and acquaintances to communicate between people, we know each other, more is to communicate with each other related things.

From the marketing point of view Weibo is more suitable for disseminating information, micro-letter more suitable for communication information. Weibo is the opposite point of marketing, micro-letter is point-to-point marketing. What is the difference between micro-blogging and micro-letters in marketing?

Weibo point of marketing across, is that I can once to a group of people marketing, these people can forward my microblog, so that more people know, conducive to two times spread. But Weibo marketing also has shortcomings, your microblog is likely to drown in the microblogging information torrent, not easy to be found by users, marketing range is very large, marketing quality is relatively weak.

Micro-Credit marketing is point-to-point marketing, you are the dissemination of each user can see your information, understand your latest dynamic, but because it is point-to-point, it is difficult to carry out two times, the scope of marketing will become smaller, marketing quality is relatively good.

For now, micro-blogging marketing, in contrast to micro-credit marketing, has a better effect. From the Wang Feng to prevent the headlines to the article derailed events, and then to ridicule the national father-in-law Han, the impact of micro-Bo is still very high. Han has recently sent a microblog, Weibo mentioned Nokia this brand, this is a fast forgotten mobile phone brand, through the Han-Han Weibo is again known by the people, Han cold many fans through Nokia to ridicule Han, forwarding and comments have a good tens of thousands of, imagine, Nokia is at least hundreds of thousands of of the brand's burst of light, micro-Bo brand communication is still very high.

This is not what the current micro-trust, but micro-letter more suitable for the spread of products, from a variety of micro-letter products can be seen from the purchase, because there is demand will have a market, and you can not go to a group of people to introduce products, because it will make people feel disgusted, you can not answer everyone's questions.

So whether you are doing microblogging marketing or micro-credit marketing should be based on their characteristics to marketing, otherwise it will only backfire. This article by 88 Tigers free fortune-telling (http://www.88hu.com) original release, reprint please keep the link.