What is the impact of website revision on SEO?

The rapid development of the network has also produced hundreds of millions of websites. As information on the Internet is growing explosively, the presentation of massive amounts of information also increases the difficulty for users to find target information. the emergence of search engines provides users with the ability to search for Internet information.

 

The rapid development of the network has also produced hundreds of millions of websites. The explosive growth of information on the Internet makes it more difficult for users to find target information, the emergence of search engines has greatly facilitated the search for Internet information, and they have gradually become an essential tool for people to access the Internet. Search engine optimization is to use the search engine's search rules to improve the ranking of target websites in various search engines.

There are many factors that affect the SEO optimization results of a website, such as the security and stability of the website, the number of external links, the website layout, and the quantity of website content updates and original content. Because the layout and stability of a website have a great impact on the SEO of a website, we will consider another question: will the website revision affect the SEO optimization effect of a website?

Many online websites may encounter website revisions during site optimization and promotion. Some enterprise websites are not well-developed in the early stage, so in the later stage, when performing website optimization, you need to modify the search engine according to the search engine's search rules. At this time, the website revision is necessary. appropriate revisions can improve the overall beauty of the website and bring new visual experience to users who browse the website, in the end, the website traffic may be increased. However, improper website revisions often have a negative impact, which may not only reduce the current ranking of the website, but also cause a large amount of traffic loss.

The impact of website revision on SEO can be large or small. In general, a few days before the website is revised, search engine robots may not be able to adapt when capturing webpage content, but it does not have much impact on the SEO effect of the entire website. However, if improperly handled, the website revision will reduce the ranking of website keywords in the search results, and the website indexing will also decline accordingly. the worst result is that the website will be downgraded to K. Therefore, from the perspective of SEO optimization, you need to pay attention to the following factors during Website revision.

Change domain name

Domain name replacement may cause serious consequences to the SEO of the website. Therefore, it is not recommended to change the domain name unless necessary. If you need to change the domain name, do not discard the old domain name while using the new domain name. Instead, you should keep the old domain name online. you can set 301 to permanently redirect the page to the new site. In this way, the stable access group and loyal users of old websites can be retained. If the old domain name cannot be accessed immediately after the new domain name is changed, the new site will lose the previously established objective traffic.

Avoid changing the overall website structure as much as possible

When necessary, do not change the overall structure of the website, especially links, whenever possible. Of course, if the previous site was not performing well in the search engine, you can consider changing the website structure, such as the internal navigation structure. Any changes to the website structure will affect the search rank of the website in the search engine. The most significant impact is the loss of PR transmission between internal navigation links of the website. Second, the website URL rules cannot be changed at will. If you change the URL rules of a website at will, all the Web addresses that have been indexed by the search engine will become invalid, which seriously damages the SEO of the website. When modifying a website, do not modify the file structure and Directory of the website unless necessary. use the optimal keywords in website navigation and website map.

Exercise caution when having a ranking page

A website must have a better ranking page. During the website revision process, do not modify or permanently delete these pages. The top pages of a website should be retained temporarily. Alternatively, you can set 301 to redirect to a new page. Otherwise, the previous link breadth and PR values of old webpages with better rankings will not be transferred to new webpages, which will be detrimental to the optimization of search engines for new webpages.

Carefully revise the entire website subject

Webmasters with some experience know that the entire theme revision of the website has the greatest impact on SEO. Changes to the website title may result in downgrading the website by the search engine. For websites with website title changes, Baidu uses the re-weight standard for these websites. Therefore, do not easily modify the titles of websites that have been launched or even indexed by search engines.

However, websites that do need a theme revision can be treated differently. For websites that primarily rank titles with keywords, you often need to modify the website title. In the course of the rapid development of the Internet, the search habits of netizens are constantly changing. this will cause the previous keywords with a large search volume to have no traffic, at this time, we need to adjust the new keywords, so we need to revise the entire website theme.

Changes to the website template and keyword layout will affect the SEO optimization results of the website, and even cause the ranking of the website in the search engine to decline. Therefore, in order to retain the traffic of the previous website during the website revision, we need to retain the previous optimization results as much as possible. If an enterprise website was previously commissioned by a professional SEO Company for optimization, you can try to contact the previous SEO team during the website revision. These SEO personnel can be involved in the whole website revision process, so that the SEO optimization effect of the previous website can be optimized.

It usually takes some time for the website to be revised. Before the new website is released, the old website data must be retained for a period of time. To improve user experience, you can set the 301 command to redirect to the new page or the 404 error page command. After the release of the new version of the website, you also need to use SEO to guide search engine spider crawlers to capture and update the content of the new version of the website, SEO methods include adding high-quality external links and submitting XML website maps. Before modifying a website, you must analyze and determine whether the website is necessary.