What is the landing page? Floor page production, don't out! Advertising platform. _ Landing Page

What the landing page is. In fact, the landing page refers to visitors through other sites or information, click to enter the first page. The main purpose of landing page is to undertake traffic, conversion users.

What the landing page is. In fact, the landing page refers to visitors through other sites or information, click to enter the first page. The main purpose of landing page is to undertake traffic, conversion users.

An effective landing page should contain enough and not too much information, design style and expression of the theme of the same style, interactive, stimulating the interest of visitors; simple forms leave visitors with information.

First, page information

First of all, to tell visitors what your Web page is doing, preferably the title can be roughly explained, subtitle to do the corresponding supplement, so visit this came in can answer doubts.

Then, to introduce the company's products, highlighting the selling point, clearly tell visitors, what can bring him value, their own products compared to other products have what irreplaceable advantages. If there is no particularly obvious advantage, you can play a price war.

Then provide a number of customers using the real case of products, let visitors see the real effect of products, or can also use the celebrity, such as the spokesperson photo ads, celebrity recommendations, etc., to increase the audience's trust.

Finally, to strike the iron, call for action, leave the user information, facilitate later tracking, or direct conversion.

Second, design style

Visitors will enter your Web page through different devices, requiring the landing page to be designed separately from the PC end and the mobile end.

Design style to be consistent with the site theme, can not be the site is to promote beauty products, but the style is designed to natural scenery, of course, this example is a bit exaggerated, but such a site is not no, such a low-level error can not be committed.

The design of the font is not too fancy, simple and generous, the site from beginning to end the best font consistent.

The image of the website must be clear, blurred picture will instantly pull down the texture of the site, so that the site appears very low, will affect the visitor experience, discount visitors Trust degree.

Third, interactive

Understand what the landing page is, the landing page design can be added to the middle of a key vote, button experience, such as interactive small activities to adjust the atmosphere, you can also set up a question and answer links, answers to visitors questions and so on.

Iv. Forms

The registration form best does not exceed four items, the process is clear, concise, other information may wait for the user to register successfully after the consummation chooses.

Landing page is the user transformation of an important link, neglect, otherwise, before the drainage of the basic waste of effort.

Through this article, you should know what the landing page is. and the landing page how to make it.

Focus on information flow advertising, landing page design and production. Add q:1248694991