With the development of the SEO industry, a variety of SEO as the carrier of the career will be derived from, SEO optimization, seo diagnosis, SEO consultants, SEO station editor, SEO outside the chain Commissioner, and so on, a large number of derivative occupations are also reflected in the SEO industry for talent needs, Usually if a person can master all of these skills can be independent survival, self-development, today I want to talk about the meaning of SEO diagnosis?
SEO diagnosis is seoer in the site to optimize the promotion before, first of all, the site itself to diagnose the overall situation, like a doctor to the patient, the first to carry out "hope, cut, ask, diagnose" to know the patient's situation, the same, Seoer also want to first on the site to diagnose, write site diagnosis, Then according to the diagnosis of the site's internal optimization and promotion. SEO diagnosis is the basis of website optimization promotion. In front of me in my blog also openly said zhangqing professional SEO diagnosis, the so-called expertise in the SEO perspective to your site to carry out a complete diagnosis, the content of the diagnosis is in fact everyone knows, as follows:
First, the basic diagnosis
1, server diagnostics.
2, the website PR value, the website rank, collects the situation, the PV value, the IP value, the flow source and so on analysis.
3, the appearance of the page and user experience diagnosis.
4, Domain name diagnosis.
II. website structure and navigation diagnostics
1, whether there is head navigation, product navigation, the bottom navigation, breadcrumbs navigation.
2, whether the main navigation is the form of text.
3, the page contains at least one "back home" and the link to return to the superior page.
4, Research Site page is a Dynamic Web page or static or pseudo static Web pages.
5, whether there is a site map. Whether Googlesitemap has been applied.
Third, the website content diagnoses
1, check the content of the website is reasonable, judge the content of the site is consistent with domestic law.
2, the content of the updated frequency and quality.
3, site title and meta tags are there, whether there are keyword piling, meta tag content with the Web page is highly relevant.
4, the SITE keyword distribution is reasonable, the density of keywords, keyword has no piling behavior.
5, whether the picture is added alt or Title,alt or title of the setting is reasonable.
6, whether there is a large number of flash effects.
IV. Website Code Diagnostics
1, whether the use of Robots.txt files.
2, whether the use of div+css layout.
3, check whether the site has the use of labels and labels.
Five, links and links to the station and outside the link diagnostics
1, to determine whether the other site type and to optimize the site is the same, similar or complementary.
2, Judge and the other site exchange links to the site is beneficial to this website.
3, the number of links not too many, 20-50 is better.
4, the body has created a corresponding list of related articles (label).
5, whether there is a chain of internal and outbound.
Corporate website to do the meaning of SEO
These SEO diagnostic content is nothing more than the site optimization skills to observe the site is optimized to meet the requirements of search engine optimization guidelines, from the external, internal aspects to check the degree of optimization of the site. Then a business station to do a SEO diagnostic significance where?
Corporate website If there are no SEO consultants or their owners or even no person in charge, the boss himself to find someone to do a website just, encountered such a situation, often do not know how to do the site's SEO, this time need to do a diagnosis, diagnosis can be a one-time view of the site all of the problems do not meet the optimization, Ask questions to solve problems.
For example, the URL of the site is dynamic, the site does not have any mutual links and so on, found immediately after the resolution can be targeted. Only after solving the problems of these sites can be targeted to propose optimization recommendations, a change to the site, so that the site more in line with the requirements of search engines. The enterprise makes the SEO diagnosis can bring the bigger benefit to oneself, lets the website be better crawled by the Baidu, obtains the higher weight, as well as solves the website snapshot stops not to move, the website inside page does not include and so on a series of questions.
Personal blog To do SEO diagnostic significance
Independent blogs are becoming more common, requesting a domain name, buy a space can open Bo, personal blog do SEO diagnostics still have his meaning, personal bloggers, most do not know SEO, just blindly write life, thank feelings, but with the time to write Bo long, with the SEO Blogger's exchange of visits, See more SEO Blogger technical articles, slowly know that blog can also bring a certain income, or a certain oneself want to optimize the words, such as to their own name to do Baidu first and so on, so do not know SEO blogger can do SEO diagnosis.
SEO Diagnosis Let your blog send a mood to include a mood, let you have soft writing skills of the article is more people see, and even more people recognize you, this is the SEO diagnosis can bring you the effect, maybe just a little opportunity, an independent blog let you find a good job, An independent blog allows you to better marketing yourself, an independent blog to make you a well-known blogger. The diagnosis lets your blog be known to more people.
A good diagnosis can tell you from the Search Engine optimization technology strategy analysis of the problem, and how to improve, how to make the site more in line with the search engine habits, how to use the least outside the chain, the least time, the least money to quickly improve the site keyword ranking of a service.
The above simple said the enterprise website and personal blog to do the necessary SEO diagnosis and SEO diagnostics included in the content.
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