What is the user experience (UE) and the key to user experience?

Currently, both software and website practitioners often mention "User Experience "(Userexperience). In fact, the design is user-centered, so that users can easily know what to do.

This concept is illustrated by the following two examples: first, the homepage headers of many websites usually create a 4-6 frame switching flash header for more information transmission. On the surface, this design maximizes the use of the space of the first graph (originally only one header graph can be placed, and now four to six); but in fact, I think this is a very failed user experience, because when the user sees this, he does not know what will happen next, or he just understands this frame and wants to click it, the system has switched to the next frame. These will make users feel frustrated! -I have noticed that NetEase news has greatly changed the user experience since Li zhengzheng. For example, they are not switching the system, instead, let the user click "I am changing the headlines ". This is a small improvement that respects the user experience. In the second example, when we chat on QQ or MSN, when we don't want to continue chatting with the other Party, we usually say ":)", so that the other party will not know what you want to express, this will naturally lead to "frustration" and stop the conversation-that is, you deliver a poor user experience to your users. :)

So what is the key to user experience?

Obviously,The first key is that the website design must comply with the "logic ".Because "logic" is a necessity, it is the most direct "commitment" to the user and the most direct "what to do" to the user ". As for what is the logic of the website, I still take Netease news as an example: for example, today's Netease "NPC and CPPCC" reports are as follows:

The representative of China's spending more than billion yuan this year to narrow the gap between the rich and the poor said, "This is an outstanding debt"
China's administrative management costs have increased by 87 times in 25 years, which is said to be rare in the world.
Wu Jingyi
Lin Yifu suggested giving cash subsidies to civil servant doctors to buy houses and houses should be priced at "forced cost"
The "one-size-fits-all" interest tax should be adjusted by a member, saying that the same tax rate for the rich in the poor cannot afford the redistribution function.

In these five news, the title is truncated to the left and right parts-the right part of 1 \ 2 \ 3 \ 5 is not clickable; however, you can click the right title of the first 4th entries. Such a design does not conform to the "logic", because the normal website design logic is either you can click or you cannot click.

In this example, the "logic" of a website means that when you give a user a service or function, you must ensure the "same identity" of the service or function ", it is not a probability. Second, the "logic" of the website is that the overall service or function can be "deducted" by the user, that is, after the user understands a service and function, he can basically predict other services and functions of the website.

Good user experience,The second key point is to respect "common sense and habits ".For example, almost all foreign BBS are in the top navigation, while almost all domestic BBS are in the left navigation; so if you do BBS in China, at this point, there is no need to challenge users' usage habits. Everyone understands this and does not start it.

Good user experience,The third key point is "style ",That is, differentiation. No, I still have to give an example. I still want to give an example of Netease news. Netease news was revised, not to mention whether it was successful, but it was definitely a style revision; the style was too obvious! Therefore, I believe that NetEase is much better at this revision than Sohu News, which is also in the Sina model. This example also shows that, even if the user experience in a certain place is flawed, you can still access users if you stick to a special style.

Good graspLogic,Common senseAndStyleThe user experience will not be worse. However, this is a process that relies on experience and practice. In many cases, it is difficult to say what you mean!