Use the industry Word as the brand Word this is the most common problem in SEO optimization process, to industry words as the company's brand word is a great mistake, if you use industry words as your brand name (website title), that means that your site is a website without brand words. Because when we take the brand name, we must maintain its uniqueness, there can be no ambiguity. The common mistake is that you do some industry, in your industry after the Word add a net word. For example, you are doing Hainan tourism, your site is called Hainan Tourism Network, in fact, this name is a great mistake, the reason is not to maintain uniqueness, it is a common word, as long as it is to do Hainan tourism can call such a name.
If you do brand promotion when with others said my site called Hainan Tourism Network, you go to search engines to find out, users go to search engine search, found a bunch of sites are called Hainan Tourism network. Because this is a commonly used word, as long as it is to do Hainan tourism this keyword site can be called Hainan Tourism Network, so this is a common word, do not have uniqueness. Users will be confused and can not find your site, the promotion of the difficulties is only one hand, I know to do SEO friends like from a technical point of view of the problem, in fact, from the technical perspective is also extremely important.
For search engines, a site has its own unique name, because only the site with its own independent site name of the possibility of long-term business will be enhanced. This aspect of the search engine trust will be increased, many beginners have asked me how to increase the weight of the site, today to teach you a good way to increase the weight of the site. That is to promote your brand words, if the day you open your website, your site's traffic source is the most search your site brand words to show that your brand promotion work early to do very successful. If one day you want to become the most powerful brand in the industry, your brand Word index should exceed the industry words.
For example, Auto House This brand word than the car Baidu index several times higher, of course, can do so successful site few. But we want to enhance the weight of the site, we later an important means is to promote the brand of our website, improve the user community, more important is the performance in the key role in the right to fall. If your site has a lot of fixed user groups, and the habit of using search engines to find your site, this time is very valuable performance. Baidu is now a regular algorithm upgrade, and this upgrade is immature, resulting in large-scale sites of accidental injury. This is when you build this user habit. That is equivalent to your site to buy a ticket insurance, generally have such a user group site search engine will respect you.
You see Taobao comprehensive shielding Baidu, why Baidu also includes its homepage. The reason is very simple navigation is a huge flow of demand, the user has a great demand in this area, Baidu Search hot List of perennial ranked first is Taobao. If Taobao is not included, then Baidu will lose more than 1 million of the traffic. This word or someone to do the promotion, which for Baidu also can make some money. Another point is that if you can not find Taobao in Baidu, will hurt the user's experience, the user is very simple, will not think that this is Taobao's fault, will only think that this is Baidu's fault, in the heart of the estimated Baidu how even Taobao so famous site can not find, it is estimated that the technology is too bad.
In fact, enhance the brand of the website can increase the weight of Baidu, and secondly can let search engine respect you. Dare to drop your right or k your website, now we also see a scene, that is the whole station down right, only a keyword has ranked, this keyword is your brand words. Because the search engine knows that if I can't find what it wants, I'll use another search engine to find what I'm looking for. I will not because Baidu can not find the content I want to give up the search for content, users will only give up Baidu, so Baidu will launch all the keywords are not ranked, but your brand words have rankings, users can continue to use your brand words to find your site.
Generally as long as the brand words have ranked and have user groups, the right to be demoted to restore the site is also relatively fast, today's brand words bring the biggest two benefits are based on the premise that you have unique brand words, if not, then your situation will be contrary to the above, to the site caused immeasurable loss, Please the vast number of stationmaster no matter you do normal station or refuse station as long as you are doing the station, do not forget to own the website to want a unique brand word. Article content by the nine-door stone pot Fish http://www.jiumenzhai.com/original share, hope to arouse everyone's understanding of the brand word and importance, thank you.