What is the most important thing about website building

After all, the Enterprise website is different from the professional portal, there is no need to comprehensive rollup, each enterprise has its own specific products or services, the content of the site should be around the core business of the enterprise set. Corporate Web sites should not be just a decoration, the site is the most useful marketing tools. Of course, only if the website can meet the user needs information, the marketing function of the website can really play a role. So what information does the user need?
This problem is the Site planner first to consider, first must analyze the possible visitors, and then targeted design related content, so as to be targeted. In general, there are several categories of main visitors to a corporate website, namely: direct users, distributors, equipment and raw material suppliers, competitors, etc. The first two categories of visitors are the company's existing users and potential users, but also the content of the site should be focused on the object. As for suppliers, excluding those with business-to-business features of the comprehensive e-commerce site, most of the information-based corporate website is rarely taken into account, therefore, is not the focus of the general corporate website. As for competitors, the purpose of the visit is to understand your company's new trends, or the level of site design, whether there is a place to learn, in order to publish the relevant content should be given appropriate "preparedness", rather than to let competitors go home.
Since the company's existing users and potential users are the focus of the site to take care of the object, then it is necessary to carefully analyze what information they need. To a display enterprise, for example, a potential user to visit an enterprise website for a few purposes: whether there is a new product, compare the performance and price of different specifications, and compare with other brands of similar products, query local vendors and warranty address, etc., if you can order online, Users naturally also want to know about this information, such as the order method, payment means, delivery time and cost, return merchandise policy. Therefore, the content should be the focus of the site.
Say so simple, it seems that should be understood but the truth, however, many sites in the content design "irrelevant" phenomenon is often happening.
Corporate website, promotional information is also important
When we talk about the content of corporate websites, we usually describe them in a static way, that is to say, the basic information that the site should be involved in, once completed, may not need frequent changes in a very long period of time, but only with these basic information, the value of the site is difficult to fully display, Reasonable use of the enterprise website This enterprise own propaganda position, can achieve a multiplier effect.
In the survey conducted by IRI, it was found that the current promotional and promotional measures on the corporate website were not enough to satisfy the user's expectations, and about half of the respondents (55%) said they wanted free samples from the websites they visited, as well as coupons (48%), while 22% of the websites offering free samples The website offering coupons only accounts for 19%. For example, on this site, on the homepage can clearly see registered users can get 3C digital website coupons, but also free to experience their products for a year, so that will attract more Internet users click. It seems that in the development of online marketing, corporate website has a lot of potential. IRI surveys show that the more valuable information a manufacturer provides on a website, the more efficient it is to invest.

This article is reproduced from the Suzhou Network Company

What is the most important thing about website building