What is Ueo
The meaning of EO in Chinese is User experience optimization, which is experience optimization in English. The essence is to your site for the user's experience to optimize, face the user level of the site content optimization, in line with the principle of service for visitors, improve the site function, operation, vision and other site elements, so as to obtain the favor of visitors, through ueo to improve the flow rate of conversion
The difference and connection between UEO and SEO
Ueo Although with SEO is only a word, the difference is very large, focused on the object is completely different, SEO is mainly for search engines and services, the previous concept is to do a search engine optimization, then SEO is just code optimization, the chain outside the chain optimization, The quality of the article, as well as the layout of the site and so on search engine-related optimization, and for Ueo, SEO is only the most basic part of UEO, just like you want to do a show map, then you have to be the first PS skills, and SEO is what we want to say PS skills, we do a good job of UEO Basic.
So SEO is only part of the UEO, SEO focus on the search engine, UEO is based on the SEO-oriented users, SEO is just a ueo process of a tool
SEO's Future Ueo
Today we look at the development of UEO.
SEO in the domestic development has been a period of time, do not know where you are in the SEO phase, I believe that the more in-depth understanding you will find that SEO is actually just the basis of network marketing. Some time ago the online exposure of the Hui Cong tens of millions of trading free flow of the entrance of the uproar, SEO nature has begun to change! and Ueo and user interaction experience may be the future of SEO development direction!
As we all know, Baidu launched the June this year, "Baidu search engine page quality white paper", from the content quality, Web browsing experience and accessibility of the three major aspects to talk about the quality of the site to tell us the focus of search engine indicators.
It is worth mentioning that, unlike the previous white paper, Baidu this time did not talk about the content of the original, and SEO-related things also said less, and involved in several aspects of the UFO category has been listed, whether it is also indirectly told us the importance of UEO.
Since Ueo was put on the table, so for the webmaster, our main unit has been from the search engine like the user transition, Ueo said it is very simple, is the user experience, but it is very difficult to do, which will involve the user's emotional experience, visual experience, click the habit Experience and the page interactive experience and so on , which will ultimately determine the number of clicks a user has on our site, the time it hits, and whether they can find the product they need.
Since UEO is a user experience, then we are doing the quality of the site must first consider what the user needs, an article even if you write again good, not care about this, like you are selling large equipment, your customers are concerned about the operation of the machine parameters, prices and size, etc. And you give the description is all the advantages of the machine and product improvement technology, then for such a website, the bounce rate will be greatly improved. Ueo to study will be the user interaction experience, the user in our site's click Behavior, entry page and Exit page, the site page click Trajectory, study the data to the site Ueo do a better job.
The most heard this year is that SEO more and more difficult to do, pressure is more and more, many people began to doubt whether SEO is important, in fact, we should reflect on, when we like users recommend our products, we are standing in the user's point of view for the user to think about the problem, whether we are still focusing on the SEO body , for small and medium-sized enterprises, brand publicity is often more easily disseminated than product promotion. SEO has slowly played down its role, while the UEO is striding towards us!