To do a good site, more center of gravity rather than the site is how well, but the site's operation, SEO optimization of the site, the promotion of the site has done. For the development of a website, how to do this series of work is the most important. What kind of websites do search engines like? What can you do to make the search engine fall in love with your website? Today's small series to you to analyze:
1. Clear and accurate navigation
Clear navigation, at least to ensure that the included spider machine can be reasonably crawling. Here is clear and accurate, is the guide, the point to the case of the case, the point of the product point to the product, do not get confused. In addition, multi-level navigation, it is best to simplify to 2 levels, because the deeper the navigation level, crawling the lower the coverage. General weight of small sites, spiders crawl allotted time is not much.
2. Keyword Distribution Natural
Some people do a site SEO, I would like to plug the key words are stuffed with all kinds of tags, some also use a repeating overlay method. In fact, it's totally wrong. This is also very easy to be classified as Black hat practice. Site keyword distribution to pay attention to nature, natural to the search engine can not recognize that you are deliberately so set. For example, you want to optimize the word "website construction", you can in the details of the article, "Website construction Company", "Web site Production", "Website template design", such words form different paragraphs, and then divided. Because the Chinese word segmentation principle is cut-by-segment, and finally cut down the re-assembly of the "website construction" of the key in the entire article density if between 2%-5%, that is very successful.
3. Original Content Fresh
Not pseudo-original, not excerpts of the finishing, is original, real original. Search engines are getting smarter now, if you plug a pile of rubbish in the site, after the comparison, your site can only be treated as garbage. No one in the world wants to see some old-fashioned information, so it's important to be fresh. And, every day after the contents of the site update, to carry out appropriate outside the chain to supplement and use easy to promote the promotion of information products.
4. Reasonable distribution of links
The rational distribution of links, this is actually a lot of site optimization time is easy to ignore. Reasonable is to be as flat as possible, such as each page can be directly to the list page, each list page can direct to the details page, and each detail page can be directly clicked or 2 clicks to jump to the first page, other details page, other list page. The link keywords appearing in the details page can be redirected to the corresponding feature page or search results list.
5. Regularity of updates
Website content update must pay attention to the law, so that the engine spiders will have regular observation and inclusion. Do not update the day, the next time after a few months, or a day to update an article, tomorrow update on hundreds. It's all a violation of regularity and degree. How to keep up to date but really may not be able to stare at the renewal of the difficulties every day? In fact, it is very simple, our practice is to build a strong back-end material library, all the article information case products are put in accordance with the corresponding directory, and then automatically set the corresponding update time according to the law, such as one day, or the next two, the time is set, the front desk program on demand to show. What the engine sees is a very regular update.
6. Weight Arrangement Science
Here the weight, not refers to the overall weight of the site itself, is the weight of the page. Page weights, as long as the search engine on the page itself to make a distinction, not every location in the search engine seems to be as important. For example, the top of the page, the bottom, navigation below the upper left corner of the page, the weight is relatively large, and then the home page is the largest weight of the site, but also the most important page, List page second, and then the lowest detail page. Therefore the priority optimization should be the homepage. But now there are people in order to be able to rank as soon as possible, specifically for the special page and Internal page optimization, there is. If the inner page is in front of the homepage, this is called upside down. It is also a way to speculate on the ranking of individual long-tailed words.
In the overall site operation process, but also to pay attention to the details of the problem, hardware environment, computer room line, server, page response and so on some of the problems will affect the overall situation of the site, so in the site operation process, not only to understand the construction, optimization, but also need to know how to maintain.
What kind of website can make search engine like?