What kind of website construction and optimization is more popular

For search engines, website optimization is a double-edged sword, both reasonable use and moderate restrictions. On the one hand, reasonable website optimization can make search engine managers get out, more convenient crawl, crawl page content. Thus with rich and informative information content, reasonable and accurate ranking of the site, and constantly improve the user experience, promote reasonable business profit growth; On the other side of the paradox, some Web site optimizer is engaged in trying to pry through search algorithms, using certain techniques or tricks to break down existing rules of conduct, Try to break the constant standard of value of search engine fair and impartial. This will undoubtedly destroy the search engine user experience, is not conducive to the search engine more long-term development. No matter which search engine, naturally will not be able to do so, reasonable restrictions or penalties are also understandable.

For website construction and the majority stationmaster, the website optimizes also is a handle double-edged sword, only can in the established Red Line moderate use, is too far. So what is the optimization of the excessive, this "degree" is also limited to where? Shanghai website construction company Pilotage Technology believes that, although the criteria and understanding of different, but the principle is that the adoption of the optimization method, whether it is conducive to search engine crawling, capture site content, whether or not contrary to the search engine business At the same time is conducive to a more long-term search engine development. Or, since the goal is to optimize the ranking of the site, then the site itself is sufficient value? The user experience and the value of the site is the main factor of the site rankings, the lack of these even in a short time ranking up, it can not be stable and long-lasting. Through the phenomenon of insight into the essence, how to optimize the search engine is fond of it?

　　One, rich content: to the search engine survival source

No content, everything is ultimately in the cloud, Web site construction production content is fundamental. Whether the Web site or search engine, the end is to face the user, then we start from the user, one by one analysis. Now search engine application penetration has surpassed 90%, that is, unless you know the Web site, the search engine has become a user login to the Internet portal. For example, users want to do a website, but do not know how to find a home, although the company is now a dime a few sites. Through the search engine, the input keyword "website construction" will find hundreds of network companies. If a few sites in the home page, just in line with the user's psychological expectations, we call it a good user experience. If the user enters "the website constructs", retrieves the other website which the association is not very big. The search engine gives the user the feeling to be conceivable.

This seems to also give us the site to optimize the direction, site optimization is the focus of the site itself, rather than search engines. Search engine just as much as possible to take care of the user's feelings, theoretically the user experience the best site recommended to users, starting from the user, we will continue to enrich the content of the site. We still take the website construction this keyword as an example, compared with the competitor, I can provide the user more detailed content, and this content is related to the website topic. Through what method, can let the user find out the product and service that they want in a short time and so on. Some of the user's performance, can be clever feedback to search engines, such as the depth of the site browsing, stay time, and so on, and the content of the quality of the site performance is also relatively excellent.

　Ii. Construction Links: Paving the road for search engine hunting

In addition to its own huge base database, search Spider program officially through the station inside and outside links constantly in-depth crawl site. Link Search Spider Road, a website in all directions, the more links are searched for the chance of crawling and the more times. Relative, a Web site links more, the search engine will also think that the quality of the site is higher, there is no quality, why so many sites to take over? Not only the number of links, the quality of the link is also very important, the quality of the link is reflected in the stability of the link and the weight of Therefore, the extensive and diverse links is the site optimization is indispensable. Only the link to increase the true, natural, reasonable, not excessive human intervention, otherwise counterproductive.

There are many ways to build links, such as friendship Exchange links, forum posts, posts, blog postings and so on. But link construction is the most taboo for quick success, but should be gradual, real natural construction links. Link construction is the best way to contribute to the soft text, a good article, such as experience sharing the class of articles, whether for the forum or such as a5/chinaz/donews, such as professional-type site, are quite popular. The biggest advantage of soft wen is that it can bring a lot of outside chain while sharing experience. Generally speaking, a quality article in the A5, at least can give the site to bring 350 outside the chain. Both share the experience and enhance the image, and more importantly, the construction of a large number of links, why not?

　Third, optimize the structure: Let search engine growth speed up

Website optimization known as "small site by the chain, large site by the chain," said the importance of the structure of the site is evident. Of course, the site structure is far more than doing internal links so simple. The first is a reasonable site topology and URL optimization, flat web site structure is more easily favored by search engines. With the structure of the site is the URL optimization, to know that the URL also occupies a very important site weight, the site keyword Organic integration into the URL site optimization is easier to achieve success; the second is the keyword layout, we usually say four-digit is the keyword layout, At the very least, the core keywords should be embodied in the title, KEYWORDS, page head and reverse link anchor text, and then the rational application of technology, such as DIV+CSS and page static more conducive to search engine crawling included, JS and Flash and frame framework technology is not conducive to search spiders crawling identification and so on.

The structure of the site also includes the construction of the chain, within the chain is an important part of the optimization, not only small sites, many such as Sina, NetEase, such as large sites attach great importance to the chain, reasonable within the chain of the site optimization is undoubtedly a powerful. Site structure optimization also includes sitemap site map and robot.txt optimization, but also include navigation keyword anchor text optimization and so on. A web site, rich and informative links to a stable and diverse, with reasonable station optimization, will undoubtedly effectively improve the speed and quality of optimization. Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) that the essence of website optimization is to continuously improve the user experience, the essence of the search engine is to continuously improve the user experience. So there is no other way to optimize the site, only from the user, and constantly improve the user experience, and rich content, construction links and constantly optimize the site structure is the website optimization and constantly improve the ranking of the three winning tips.