What kind of external chain is a high-quality external chain?

Currently, all webmasters and SEOER pay great attention to the construction of external links, they not only make a fuss about the relevance, weight, time, nature of the link, domain name breadth, link location, anchor text, jump, or nofollow of the link; furthermore, it emphasizes the exact combination of various forms of external links of the anchor text, hypertext, and plain text, aiming at the weakness that search engines depend on anti-chain recommendation and guidance. There is only one purpose: "Sending external links, leading to spider". The external links are more and more beneficial, so you can rank website keywords.

 

"Sending external links, leading to spider" has become a common consensus of SEOER.

In this case, the SEO of the website gradually becomes a physical labor of the outer chain, and the SEOER becomes a "network migrant ", various "external links" with "content is just meaningless interspersed Keywords" have become a general trend-artificial "external links" have gradually become a low level for Machine mass distribution.

It is understood that a network company specializing in fake websites in Putian, Fujian province, even set up an external chain team of more than 1000 people, at least tens of thousands of spam links are generated every day. The content is just meaningless interspersed keywords ".

It should be said that it is correct to emphasize that the external links of websites are used to guide the recommendation of search engines. However, this view is not comprehensive because the recommendation function of external links of webpages is aimed at people first. An external chain provides recommendation guidance for search engines only when it is truly helpful to netizens.

Because, not only does the search engine rely on reverse link guidance, but more importantly, reverse link's web page recommendation guidance is the only foundation for the existence of the Internet and is irreplaceable. Without the web page recommendation function of reverse links (especially external links), the Internet cannot be connected at all, let alone the existence of search engines.

Baidu's "Search Engine Optimization Guide 2.0" emphasizes: "The user's access to your web page begins with the link of other web pages." We often say that hyperchains are (users) A recommended form )".

In fact, it is necessary to emphasize the direct recommendation of external links to netizens to guide marketing and promotion. ZAC said: "External links are the most direct means to improve (SEO) rankings, but clicking traffic is the initial meaning of the link ...... As long as you can get the click traffic, it is a good external link. After all, SEO still aims to get the traffic ".

This principle is not incomprehensible to most webmasters and SEOER, but in SEO and network marketing practices, we still ignore the direct recommendation and guidance function of external links for users-because the traffic imported from external links is too much effort compared with the traffic imported from search engine keywords, and the effect is not proportional to the output, it is not economical at all, and there is no "external link" optimization behavior that involves "content is just meaningless interspersed keywords. As a result, the SEO behavior of "sending external links for sending external links" has become a common phenomenon.

However, SEO members have not considered it from the user's perspective. If we are readers, are we willing to read the article "content is just meaningless interspersed with keywords? Will this generate the impulse to click the external link? Do I even voluntarily recommend this external link to my friends through various instant reading tools?

The answer is definitely unwilling. So, will this external chain that does not generate any natural click traffic have a high SEO value? The answer is no, because only when an external chain generates more valid clicks can it be regarded as a truly useful link for netizens, such a link is also a high-quality link in the search engine's mind-do not underestimate the search engine's intelligence too much.

In response to the webmaster's question about "external link weight transfer standards", Baidu search engineer Lee said: "The only criterion for determining whether we should pass weights on links is: whether the link is a user or the website of the other party who really recommends your website, this recommendation, and whether it is valuable to the user ".

Why does it determine that "is this link a user or the other website really recommending your website? Is this recommendation valuable to users? The simplest and most effective evaluation method is to determine whether an external link generates a certain number of users' natural clicks. In this case, an external link that generates a certain number of natural clicks is an effective external link, this is because it truly achieves the "pointing to the target document (webpage)" in the "reverse link" definition.

Whether to generate users' natural clicks and clicks is also one of the important criteria to measure the time limit, relevance, and nature of SEO external links. For example, a restaurant link in a car Forum is constantly being clicked. Although it seems that the restaurant is not similar, it may be a fast food restaurant recommended by a taxi driver to its peers; it may be a roadside special restaurant shared by self-driving tourists to the latecomers, because the constant clicking is a "Yes vote" for this link ", this can be considered as a highly correlated external chain-not a link in the same industry is a correlated external chain.

 

From the Baidu perspective, it is better to consider it from the user perspective. This is Baidu's official reply to the webmaster.

In response to the ZAC question "Baidu does not have a validity period for the connection (link)", Baidu Lee replied: "The link timeliness problem actually has advantages and disadvantages. The advantage is that the past vote only reflects the value of the voters in the past, but does not necessarily reflect the current situation. The disadvantage is that normal voting does not repeat voting and has been voted in the past, it may not be voted for now, but it does not mean that it is not recognized by the voters ".

On this issue, the external link's natural click traffic is also a simple and effective indicator. As long as it continuously produces natural click traffic, no matter how long the link is established, the search engine can determine that the content pointed to by this link still has high value for users.

Therefore, "there are not many soldiers but there are excellent soldiers", SEO external chain construction cannot blindly pursue the quantity, cannot leave an external chain in a rush, and will not be deleted by the administrator. If it is indexed by the search engine, it will be successful. External link promotion and webpage content (service) promotion must be organically combined, because this not only brings direct click traffic, but may win more users for forwarding recommendations, this external chain is truly "good and good", and the user experience is high.

Many SEOER places great emphasis on the user experience of the website, but such construction of the website's external link does not include the construction of external links-except for the link and anchor text, such a website's user experience is incomplete, A good website user experience should include the whole website promotion and marketing process-of course, the construction of external links is no exception, an external link with high user experience often indicates that the user experience on the linked pages is also high.

The overall user experience of the entire website will be improved only when the individual user experience and promotion effect are paid attention to in every aspect of website promotion, and the website weight will be increased accordingly, the SEO effect of a website is just a matter of course.

It is hard to imagine that, for the purpose of "sending external links and attracting spider", there is no natural click traffic for external links in the "External link advertisement area, this link points to a webpage that has a high user experience and will eventually be favored by search engines.