As we all know, the media has always been a pivotal position in business, companies want to enter the public eye must pay for traffic and exposure, and can afford such a long-lasting and high advertising costs are only large enterprises.
this confirms the phrase that the media has been a gatekeeper to the commercial market.
The advent of the internet era has shaken the supremacy of the media, which is no longer the only way for companies to take up market share. The Internet era provides an open and transparent environment in which consumers are more active, based on social media, gaining access to other people's information and experiences from the media, transforming the past to passively accept and buy goods to actively publish and disseminate information about goods. Therefore, the reputation of the product becomes more and more important, which is undoubtedly a favorable change for both the merchant and the consumer. As a result, the experience of goods to consumers has undoubtedly been placed in the most important position.
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What kind of revelation does word-of-mouth marketing bring to the wedding industry?
