What kind of skills do SEO workers need to have?

What skills do you need to gain market share in your current network? To win your market share in the current network, you should avoid isolating yourself by doing SEO and closing yourself into other marketing techniques.

Modern search engine optimization should be a comprehensive search engine optimized for digital marketing – who knows about web search engine optimization and integration strategies.

Whether you are considering a job search engine optimization industry, or you want to rent a search engine optimization, here are five essential SEO tips. Let's use one of these five skills to discuss why they are important.

Search Engine Optimization Technology

If you think SEO is the study of all keywords and their rankings on search engines, then make you ecstatic. That's not all it is.

Search engine optimization is to make the site better at the page level and the server in a structured way to improve their chances of being discovered by the search engines, whose ultimate goal is to generate traffic and conversions.

Yes, knowing the optimization of the page (for example, title tags, description tags, replication optimization) is useful, but it is more important to understand the technical aspects of search engine optimization, code, and so on. You can win it to get better internal optimization. If you are proficient in technology search engine optimization These are very proud and easy to achieve.

Continue to learn everything about technology, including server-side settings, Web sites, server response codes, rewriting, and more.

What is the understanding of page optimization and server-level optimization?

Social Media Marketing

One day people can't hear your social media? Because your site is not in this online world, you need to promote through social media.

Social media skills should not be limited to maintaining happy net, Renren accounts, blogs, and forums, but harnessing social networking sites, and we can refer to www.eke020.com for community promotion. Through continuous attempts and contacts, can help you develop into a comprehensive search engine optimization master, and become SEO followers.

Yes, the use of social media strategies for link building is key, but modern search engines need to generate interactivity and access through social media to customers. More and more, we see the synergy between search engine optimization and social media, this integration work.

Create an activity plan, this skill and start work today. Today is the day!

Link Building

With the social media platform in the past few years the opportunity to establish links has greatly increased the ease of the construction of the chain.

Now we have the traditional (legal) way of building links like vintage catalogs, association sites, trusted senior PR sites, and so on. These links are also referred to as permanent links with longer "shelf life" than those that say time type links through social media channels (e.g., content aggregation, blogs, tweets, bookmarks).

The other side is internal link optimization – not just your own features, but also on the social media platform for your SNS Web page. With so much content created within the internal social media team, internal link optimization may be a handy result.

This is critical SEO is skilled for external link building and internal link optimization.

Availability and Information architecture

The company should value the importance of good usability. Site availability means that your object is placed on your Web page if you provide information to your site that is useful to users if your site is easy to use and browse.

Learning about information architecture is key, as well as it is all about how you organize your site content, determine your folder structure, and how to label content on your site. This is often a field where companies make mistakes, especially when they take the keyword approach.

Again, as the competition intensifies and the attention of the users decreases, it is important not to let the visitors get off your site.

This skill is crucial for SEO learning to make its part in Arsenal. Good resources to learn this topic is Peter Moville's information architecture of the modern network and my interview Charleser information architecture and search engine optimization

Content Marketing

Content is really engaging users and is a great way for visitors to your marketing channel, so it is necessary as a search engine optimization you have this skill. Content marketing can be divided into 2 main tasks: content creation, content distribution.

A search engine optimization needs to be proficient in two content marketing strategies, especially content authoring. You may encounter situations when there will be lots of exciting content created in your company – creative ideas for strange content ("Let's create 1 million new pages!") idea that there was a keyword stuffing written all of this.

As a SEO worker, this is your job, as an executor and the idea of updating content can add value to the site.