What kind of software does the boss of small and medium enterprises need?

At present, the informatization of small and medium-sized enterprises has become a social hotspot and focus. There are currently more than 10 million small and medium-sized enterprises in China, and the market is extremely large, attracting many IT vendors to the small and medium-sized enterprises market. But is their products really suitable for small and medium-sized enterprises in China? What is the market's acceptance of these products? Can it be widely used? Therefore, Zhu siduo, president of Zhongguancun software Co., Ltd., talked about his opinions on the informatization of Small and Medium-Sized Enterprises: ◆ the threshold for informatization of small and medium-sized enterprises is not low, in the industry, there is a saying that the informatization threshold for small and medium-sized enterprises is relatively low. Many IT vendors that agree with this saying have rapidly stepped into the market. Small and medium-sized enterprises have almost instantly become the most popular cakes in the IT industry. However, Zhu siduo has different opinions on this aspect. Some time ago, he personally went to Weili town, which is famous for producing children's clothes in Huzhou City, Zhejiang Province, and visited the small and medium-sized enterprises there, feeling that it was too far away from informatization. These enterprises have a very low operating threshold. They can cut and sew according to their appearance by buying sewing machines, finding workers, and then buying models of popular clothes in the market, after sewing, you can purchase a large clothing wholesale market nearby. Because the Business Operation threshold of enterprises is very low, these enterprises often think that informatization does not play a major role in addition to increasing expenditure for them, this means that it is difficult for these enterprises to meet the informatization threshold. "Only small and medium-sized enterprises that have a very high threshold for entering the production and operation of enterprises and must adopt information technology to strengthen management and improve their comprehensive capabilities will be interested in informatization. That is to say, the informatization threshold for small and medium-sized enterprises is actually very high ." Zhu siduo said. ◆ From big to small decisions: in recent years, Zhongguancun software has been very successful in the two large projects of Sinopec and Hongta tobacco group. As we get used to big projects, we should be unable to see small and medium enterprises with different needs. But Zhu Xidu has a strong interest in the informatization of small and medium-sized enterprises, and has made great efforts to develop software products suitable for small and medium-sized enterprises. "How many Sinopec does China have? How many Hongta tobacco products are there? The project looks very big and has a high level, but China is more of a small and medium-sized enterprise, with limited market capacity ." Zhu siduo said. "The implementation of these large projects takes a long time. It would be nice to finish the project within one time of the contract period. Your initial profit margin cannot be 100% of the profit. Even if the profit is 40%, the cost will be doubled if the construction period is doubled, and you will have no profit. Enterprises have requirements for software, but these requirements are immature and constantly changing ." Talking about the past experiences in these major projects, Zhu siduo's words show more helplessness. Many software enterprises can do OA products, even ERP or e-government software, but not everyone can do the informationization of small and medium-sized enterprises. The reason is that small and medium-sized enterprises have poor informatization Foundation and harsh conditions, and it is difficult to see the results through information technology. But Zhu siduo saw that there are still many opportunities for confidence in this market. In the face of the small and medium-sized enterprise market, he began to integrate the original resources and developed a software product "Decision Making treasure" suitable for small and medium-sized enterprises ". ◆ What the boss wants is a "dumb product": "to become an information-oriented enterprise, you must serve the boss well !" This was inspired by Zhu siduo's widespread application of financial software, which is the software product required by the boss. "If the boss thinks it is not necessary, it is difficult to promote the products in small and medium-sized enterprises ." How can we make the software meet the requirements of the boss? Zhu siduo believes that the simpler the software to serve the boss, the better the operation. Bosses are very busy and have a lot of entertainment, so they don't have to spend any time on computers or surfing the Internet. If the boss of every small and medium-sized enterprise is sitting down and facing the full screen button in the software to let him operate, even if the software functions are more complete, if he cannot quickly find what he wants to see, he will also find it cumbersome. At a research meeting, Zhu siduo presented his products to the bosses of more than a dozen small and medium-sized enterprises. When talking to them, a boss said very bluntly: "I am unhappy when I read your software. I have no effort to press so many buttons ". This incident has greatly stimulated his positive improvements to the "Decision-Making" product. ◆ Meeting the boss's needs: financial software can be used in a large area in small and medium-sized enterprises for three reasons: first, the needs of national tax policies, which should be printed out; the second is that financial software helps the boss manage the money, and the boss has to pay attention to the money. The last reason is that financial software is small software and can be installed at one time, which is easy to use and does not require too much maintenance. In daily work, in addition to financial statements, the boss is most concerned with data. "How does the boss View data every day? The boss's "look" is actually just a "glance '." Zhu siduo vividly said that for this reason, "Decision-Making treasure" put all the data that the boss cares about on one screen, known as "major information monitoring platform ". The boss only needs to "glance" to have a clear understanding of "Today's key data", "warning information", and "major news. The screen information can also be sent to the boss's mobile phone in a timely manner, so that the boss can grasp the company's business situation anytime and anywhere. During the software design process, Zhu siduo also found that the boss of the small and medium-sized enterprises had an obvious feature when looking at the data: they wanted to click on the data after they had doubts about the data, you can query, mine, and analyze data. "He is not satisfied to show his boss the absolute number. He also needs to compare the data horizontally, such as the data of last month and last year ." To meet this requirement, "Decision Making" provides four analysis methods and a variety of analysis charts, such as tables, bar charts, pie charts, and radar charts. Zhu siduo said that another characteristic of bosses is that they want the software to ensure information security, that is, the privacy of the boss. The boss is very concerned about the data, but at the same time, they do not want others to see it, this is the psychology of the boss of small and medium-sized enterprises. According to this mentality, they once again improved "Decision-Making treasure" and implemented "plaintext input, encrypted storage ". That is to say, if the person who inputs the data wants to open the data again, he or she cannot enter the data, or he or she can see all the garbled characters. (HC Network)