As the name suggests, the so-called mobile phone program can be installed in the mobile phone program, improve the original system of deficiencies and personalization. With the development of science and technology, the function of mobile phone is more and more, more and more powerful. is not as simple as the past, the current development to the computer can be compared with. Mobile apps are like computers, and when you download a mobile app, you're going to have to consider the system you're going to be installing to decide which program to go with.
2007 years ago Mobile phone mainstream system has the following: Symbian, Linux, in Motion, Windows Mobile. But in 2007, Apple launched the iphone, which runs its own software; Google also announced on November 5, 2007 the Linux platform for open source mobile phone operating system platform Android phone operating system. The entry of two new operating systems has changed the plans of some mobile phone operators, causing some problems for end users, bringing greater challenges to mobile app developers and demonstrating some fundamental changes in the handset industry. Here are a few things developers need to plan before developing a mobile phone application.
1. Decide on a technology that you can rely on or develop
With the continuous maturation of the mobile field, there will be more application development options. In many cases, your goals will help determine your choices in this area. For example, if your goal is to secure as many users as possible on all platforms, you can choose a small hardware integrated HTML framework. If your goal is to provide in-depth hardware integration for augmented reality (augmented Reality) technology, you are likely to develop a local application. Decisions around technology can directly affect the functionality of your application.
2, the original power and future development direction of the combination
When building a digital solution strategy, first review your organization's original goals for a program, hope to be seen as innovators, or make progress in one area to avoid competition? The combination of the original drive and the direction of future development often makes you a leader in the competition. Should your digital solution help build customer loyalty and achieve higher customer self-service, or should you focus on creating new sources of revenue? Once you've identified the direction of the goal and made clear what priority you should take, you know where to start.
3, to understand your target users
The next step is to understand who your target users are, their goals and requirements, and the technologies they use. This process involves studying the platforms that users are most likely to take advantage of, and then getting a sense of each user experience. Each device is different, and each user has a variety of requirements. For example, a person usually uses an online banking application to pay for the bill, but he may also use the bank's mobile app to find the nearest ATM.
4, set up a user test focus group
Spending more time with your target audience is the only way to make sure you really understand the needs of their mobile apps, when you have some new discoveries or ideas in the process, you can discuss them with the focus group, where the value of the focus group is often far beyond the initial stage of exploration.
5, analysis of how to measure success
The final step in this process is to determine how to measure success. With a potential function, device, platform, and technology, defining success is challenging and it affects your final strategy. You can consider the following questions: whether this will increase our trading volume; whether this will increase the user's adoption rate and retention rate, whether it will enhance our brand awareness and loyalty, whether it will reduce our costs, how many users we want to use our applications, how we will integrate our existing analytical tools; How we are going to integrate solutions with our social media programs.
6, to determine a minimum feasible solution set
Don't try to solve the whole problem at once. Instead, companies should identify a minimum workable solution and start there. In other words, start with a rudimentary but full-featured application, and then use the efficient upgrade path provided by most devices to update regularly, allowing you to get into the market faster and improve as needed.
7. Bring your IT team into the discussion environment as early as possible
The larger technical challenge is to link back-end business processes to digital solutions, and the technical infrastructure of a multi-channel solution is far beyond the platform you choose for front-end development. In order to be successful, organizations must consider how to build data transfer and API management, as well as security, scalability, content aggregation, device optimization, API translation, etc., so bring your IT team into the discussion environment as early as possible.
8. Make plans for multiple versions
For mobile applications, the launch of the first version is just the beginning. Statistics show that when new features are added, many users will be attracted to your application again. The original version should contain the key features of the application to attract users, and then do not update too frequently to avoid the user aversion, in most cases, the major version of the update release should be kept between 2-3 months of the empty window period.
9. Explore popular applications in different platforms
Take time to explore applications in every platform you plan to support, each offering a different set of interface paradigms and applications, and testing the most popular applications will not only help you understand what applications are suitable for this platform, but also what users expect. If possible, use different mobile platform devices during the testing process.
10. Balance the relationship between user and business value gains
It is hard to keep a balance between business drivers and the real needs of users, and in many cases the two are at odds with each other. So learn to arm yourself with the right information to make a sensible trade-off. Gather a number of research findings on user research, expert opinion, business feasibility, and technical feasibility studies that can be used to analyze tradeoffs to achieve the best balance between user-centric solutions and business value gains.
Do you want to be a mobile app developer? Your goal may be to earn a lot of money from the App Store, or just to find new challenges. Whatever your purpose, when you design an application, you may need to consider something outside the code level. Before you start developing, you need to figure out the problems that must be addressed. Who will use your app? Where do they use apps? How will they use the application? If they are involved in other activities, how will they affect the use of the application? Solve these problems, do not go to the above mobile phone application development planning.