What opportunities in the mobile search field can help users solve problems

　　

If you compare the Internet market to a bottle, compare it to a stone, fill a bottle with a stone, and plug in some sand, the mobile web is like sand. With the overall development of 4G network, customers and consumers in the low tolerance of mobile network technology, to the development of mobile Internet to bring greater development space, mobile search is naturally the most potential search market.

According to the Dcci report data show, mobile browser using mobile search Service market penetration rate of up to 88.26%; direct call to mobile search app use mobile search for the proportion of users also reached 66.6%, beyond the big hot instant messaging applications and mobile social applications. It is conceivable that the future mobile Internet market growth is undoubtedly the fastest mobile search market.

In the early stages of the mobile search market, what kind of model to let the consumer experience is not fully formed, but this does not affect the major operators and the Internet search giant to this enthusiastic pursuit. December 21, 2013, search giant Baidu, in the "2013 win times search engine Marketing Conference" conference, Baidu mobile product manager Shu Xujian disclosed for the first time, for the United masses of webmaster together to join the optimization of mobile search resources, accelerate the user mobile search experience, Baidu opened the "canoe" program, Baidu's move has taken a key step in the mobile search market and has had a big impact on the entire mobile search industry. With the increasing share of mobile search market, many large web sites and Internet businesses have also dabbled in the rapid development of the "Feng Shui Treasure", such as: 360, appropriate search, Sogou and other new search engines, but also to test the water, to seize market share. But to be clear, in the mobile search market development does not require a comprehensive search service, because there are such as Google, Baidu, such as comprehensive search, and market share is very high. Enterprises should pay more attention to the development of characteristics, classification, specialization of mobile search services, only in this way can seize the mobile search market opportunities.

Mobile search in the domestic development is still in the early stage, the major internet giants to explore the direction is to meet customer demand. Instead of simply using mobile search to find facts or related news, users and consumers are more focused on the ability to quickly and easily search for solutions or cases that can solve problems on the mobile search side. At present, users search with mobile search results include a lot of PC pages, users can only rely on their own to filter the results of their own needs. To solve these problems, the major enterprises and webmasters should focus on the development direction and focus of their mobile stations, optimize their mobile stations and mobile search strategies for long-term foothold in the mobile search market to lay a certain foundation.

According to Dcci's mobile search engine user behavior data analysis, voice search, Personality Search, visual search, consumer service information search will become the trend of mobile search. All in all, make the user mobile search platform more comprehensive, personalized, professional, pluralistic, human experience to move the Internet.

Customer needs, the mobile search market is the direction of development. In the future mobile search market development model, according to customer demand for continuous reform and innovation. Through the analysis of mobile search status problems, we can see the Baidu "Adventure plan", mobile search page will cancel the only value of the PC page. Later on the user mobile devices with Baidu to search for a large number of PC pages will disappear. This initiative not only brings users the ease of mobile search, but also to the major sites and webmasters to bring greater development opportunities. The major sites and webmaster can use this opportunity, change the original PC-oriented website resources, and gradually turn to the mobile site strategy, according to the characteristics of mobile search and development trends, enterprises and owners can be more reasonable, comprehensive and efficient mobile station to improve the development potential, so as to share the mobile search business opportunities and benefits.

Compared to the PC Internet search, mobile search has great potential and development space, but there are some bottlenecks and problems, such as slow search speed, the results of the inhuman and other issues, these issues are both the future development of mobile search opportunities, but also challenges. At present, the mobile search market is disorderly and miscellaneous, without a unified development planning and strategy, can not reasonably find out what the user really needs. Can the mobile search end search Help the user solve the problem?

With the continuous development of China's 4G mobile network, mobile search market will be a breakthrough in the future, for consumers, the Internet enterprises to bring unpredictable value.