What seo beginners need to know

1. Website construction.

Select the appropriate program. If you can use static programs to generate static programs as much as possible, you have to use dynamic programs.

Nanjing real estate network, a local real estate website, does not find a static program that can be generated, and there is no money to find someone to develop. Fortunately, ZIS, the webmaster of Yunnan Talent Network, gave me an ASP real estate program. So I chose it.

I wanted to make it pseudo-static. However, because I purchased a virtual host, I cannot operate the server and cannot rewrite the URL. However, the pseudo-static write method for modifying the path does not work much because the URL address still contains "? ", It is said that the spider cannot read "?" Therefore, this pseudo-static writing function is 0 ).

But I still don't have to worry about it. After downloading ASP to generate the HTML plug-in, I did not get it. Only the home page can be generated. As a result, such real estate programs are highly interactive and other page dynamics are good, so interaction is good. Therefore, you only need to generate a static page every half an hour. Other pages.

Build the entire website architecture and design the LOGO and banner. Hanging GG ads (empty spaces are ugly ). The website was officially launched.

At the beginning of website construction, many factors should be taken into account, especially some prerequisites such as servers and domain names.

Server factors, because I only bought a virtual host (no money), so I had to ignore it (the only condition is to select a server, preferably exclusive ).

Domain name, www.fangchan025.cn, is a cn domain name. (I am not very familiar with the issue of whether the weight of the com domain name is higher than that of the cn domain name. However, I think the domain name should not be a problem, and the impact on SEO will not be big. After all, it is just a name, and search engines focus on web content)

2. Optimize the website (instead of directly submitting it to various search engines, we will optimize it first)

1. Rational website structure layout

Because all the files in the program I selected are under the root directory, there is no sub-directory problem, only the first-level directory page. I think it's a bit messy. I wanted to break down the pages into sub-directories by column, but I had to give up because I didn't understand the program. Suggestion: it is best to classify the sub-directories by column.

2. Select keywords.

When selecting keywords, you must first analyze your competitor's website.

Currently, there are more than 20 real estate websites in Nanjing. After the analysis, I chose "Nanjing real estate" (baidu search 300/day), "Nanjing real estate" (baidu search 250/day), and "Nanjing renting" (baidu search 500/day, there are 4 promotions), "Nanjing decoration" (Baidu daily search 60), "Nanjing decoration" (Baidu daily search 60), and "intermediary" (Baidu daily search 300) "Renting a house" (popular, Baidu searches 3000 daily) and "Nanjing renting a house" (Baidu searches 160 daily ). Select these keywords for the moment.

3. TITLE of the homepage: Nanjing real estate network, Nanjing renting house and Nanjing real estate information industry website

Then the keywords and description (not detailed ...... Many tutorials ).

4. Single page optimization

My website program calls different ASP pages for each topic. Therefore, I modify the title of each ASP page one by one to match the topic name and strengthen the core keywords "Nanjing real estate", "Nanjing real estate", and "Nanjing rental housing ".

5. Homepage optimization

Check whether there is a dead link. Make sure that any page of the website can be returned to the home page. Fixed the problem of table expansion in the source program at a resolution of 1280*1024. The page was reasonably laid out, and information was directly displayed in the form of a table to increase the user experience. The viewer can find the information he wants.

3. Enrich the website content and submit it to various search engines.

At the beginning of the website, no one sent the information, so they had to manually add it. At least 20 pieces of information for each topic. It looks not empty, or even a bit popular (hey, this is necessary. If it is not updated every day, there will be no regular customers on the website ).

4. Publicity

After being submitted to various search engines, xi is not immediately indexed. However, to get indexed more quickly, it must be updated and promoted (in local sex forums and other places (the specific method will not be mentioned, methods ).

At present, I have also made the third step. I will wait a few days to include it, and I will try again later. It is written purely based on the construction process of the station, and is not rough. Hope the experts will not laugh. I plan not to make a profit for the first three months. The purpose is to accumulate popularity (wait until the IP300 or later) and add a friendship link every week (it is said that there are too many friendship links on the new station, so it is not good ......)