What should a good marketing manager's knowledge system contain?

The first is the product knowledge system. We should have a full understanding of the products we sell, and be able to clearly and objectively position our products in the market. This includes the layout and positioning of multiple products, such as which products are well-known, which products are out of stock, which products are targeted at competitors, and which products are profitable, I think the sales manager should never be able to achieve its own sales indicators, but only sell well, and sell a lot of low-price and low-profit products. The result is that the sales manager's salary is very high, but the company has barely made any money. Because the marketing manager's evaluation is usually based on sales rather than sales profit. According to the company's business strategies in different periods, we should plan and focus on selling our products.
The second is team management knowledge. The marketing manager must be team-oriented. The company's sales indicators must be completed by all sales personnel, rather than top sales personnel. Excessive reliance on a few people will eventually lead the sales manager to lose the dominant position in the team, so as to follow the sales personnel's ideas and narrow the team. When you have a team, it is not your opponent who decides to win, but the team members behind you. I have seen many marketing managers manage or replace their sales staff. Either it depends on the performance and does not do training. If the performance is poor, the Commission, salary reduction, or even dismissal will be deducted, rather than being done with him. You know, sales are a very stressful job. When I was the first to do sales, I dreamed that I would be a single person when I went to bed at night. Be sure to accompany them for a while, especially when the sales staff is still relatively weak. Another sales manager has strong personal abilities. When a subordinate faces an uncertain customer, he will launch the sales. After a long time, the sales manager became the highest-performing salesman. Every day, he was tired of dealing with various difficult customers. The salesman only brought the customer to him, or came to the customer with the sales manager. As a result, the performance of the entire department is getting worse and worse, and the sales manager is still suffering. People's abilities and time are limited. Only a few nails can be played when they are full of iron. Sales managers must be able to train their subordinates and copy their own abilities so that more salespeople can have some abilities of sales managers. From a row to a strengthened row, when the machine was mature, the enhanced row would immediately become a connection or even a camp.
The third is coordination capability. The marketing department is a combat force of a company, which directly affects the company's income, so it is very important. However, if this force is to be defeated and the result is brilliant, it must have a solid logistical support, that is, the cooperation of other departments. For example, the production department completes the order in a timely manner to improve the quality; The Logistics Department ensures delivery in a timely manner; the Finance Department promptly and accurately calculates the cost, issues bills, and receives payments. In some service enterprises, whether or not the cleaning personnel is doing well affects the sales performance. Therefore, the marketing manager cannot do his/her best, and is dismissive to other departments. Sometimes it is very strange. When many people around you want You to be bad, you will actually get worse and worse. Therefore, we must be considerate. We often contact our colleagues in other departments to have a meal and a meeting. Chinese people talk about feelings. Of course, if you are brilliant enough, you can also give career and career help to colleagues in other departments, which in turn is more advantageous to you.
Finally, I think it is the marketing planning capability. The reason why I put it to the end is that this society is a human-to-human society. Without perfect systems, schemes, and procedures, we can go all the way. Of course, the marketing manager must have this ability to adjust the scheme and strategy at any time to adapt to the changing market and achieve the goal of achieving the sales target. I have seen many marketing managers make plans, change processes, adjust the percentage of commission, and so on every day, but the results are not satisfactory. Every time I publish new plans, I will always find some objections from my subordinates. Find out the problem of this process, propose improvement methods, and then adjust the marketing manager. First of all, we should be good people, be good at ourselves, and be able to communicate with others.
This only represents the experience and feelings of individuals who have been engaged in marketing for many years.

What should a good marketing manager's knowledge system contain?