What should I do next when I hold the data of different media ?, Hold your hand and then

What should I do next when I hold the data of different media ?, Hold your hand and then

From time to time, everyone will see advertisements from various brands in the circle of friends. Some advertisements are interesting in both form and creativity. However, the problem is: Why do some people see luxury cars and some people see mobile phones!

 

What do you mean?

In fact, this is very considerate. If you do not have a driver's license or have a monthly salary of less than 10 thousand, isn't the advertisement of hundreds of Marriott cars being pushed to you? If you are playing mobile phones, researching mobile phones, and discussing mobile phones every day, isn't it appropriate to push a mobile phone advertisement?

 

No problem with this routine!

This analysis is called 「User ProfilesWith this feature, the audience can be provided with targeted (guang) content (gao) to achieve precise content delivery and find the right channel audience, this is the unremitting pursuit of multimedia.

=== This is a separation line ====

Since we talk about the media, we can't help but mention [answer questions] and [dissemination]. How many edits have worn away!

Hotspot events are transient, which puts forward great requirements on media response speed, or not just speed-based, the Oolong event at this year's Oscar ceremony sounded a warning to the media: speed is very important, but the accuracy and authenticity of the transmitted messages cannot be ignored. Which of the following things happen every day may become a hot spot? What is the event trend? What do you think of these events? How can media users mine these hot events as soon as possible?

 

These are big challenges for Zhang, editor of a TV news channel. If we call a team to edit "human flesh screening" every day to find a hot topic on the internet, sort it out and broadcast it, but how much time and effort will it take for the world to become so big? In addition, it is easy to accurately determine whether the event will become a hot spot at the beginning! This requires "Public Opinion insight" and accurate enough hotspot and public opinion analysis to allow the media to precisely customize content selection ~

 

In addition, Ms. Li is also suffering from similar troubles. She is responsible for content operation in the new media operation department of the TV station. She mainly uses the TV station's official website, client, Weibo, and other content to publish the latest content. But ...... The number of fans, clicks, and various indicators are never satisfied. The wide spread of events requires several key points, such as opinion leads (da) sleeves (V) and active users (fen) on social media ), but how can we Get those points from many consumers? How can we achieve "media communication insight?

 

Continue to follow the traditional practice to clarify this complex relationship with one's own strength, and do not need to send news. Let's simply make a conclusion at the end of the year...

==== It is a lonely separation line ====

Therefore, the industry has put forward the concept of "Integrating Media", hoping to integrate different media channels to provide more appropriate and interesting content to the audience. However, I have mastered different media ...... There is a concept, but what is the correct implementation method of "integrated media?

Editor Zhang should be able to intuitively understand the real-time, historical hot events and topics across the country and even around the world, view the influence of these topics, and analyze the audience's preferences and views, so as to achieve accurate selection.

Ms. Li should be able to clearly view the content of interest to users on social networks, and identify opinion leaders and active users through analysis and dissemination networks and channels, it can also provide more accurate public opinion guidance through offline business cooperation and online follow-up.

 

This is what rongmedia really needs to do!

How? The following figure shows the rising time: Microsoft's "media fusion" solution based on Azure cloud services will let you become a media expert in minutes!

 

Integrated with new media, industry solutions are at your fingertips

 

The integrated media solution is based on a series of cutting-edge technologies such as Azure cloud service, Microsoft natural language processing, and data visualization, let the media industry be more "intelligent", with no worries about data collection, management, analysis, and presentation!

Oh? It sounds good ~

Use Cases:

Azure's integrated media solution provides customers with a series of core basic reference business scenarios, including global public opinion insights, media communication insights, and media user profiles. With these basic business scenarios, you can customize complex business scenarios based on your business needs, such:

• Precise propagation business scenarios: use social media data to monitor hot spots on new media platforms, analyze key event propagation nodes, customize precise content, and provide intelligent public opinion guidance.

  Solution results:

  The influence of traditional media is constantly weakened by new media forms such as social media and self-media. The scenarios implemented by the integrated media solution can achieve hot spot monitoring on the new media platform, analysis of key event propagation nodes, precise content customization, Intelligent Public Opinion Guidance, and other precise dissemination business scenarios.

  With the help of Azure smart cloud, traditional media's digital transformation and precise content dissemination are so simple that you can do the same.

  If you want to obtain relevant information or are interested in the "Media financing" solution, welcomeClick the image below, Leave your contact information, and we will have someone to contact you.

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