What Silicon Valley calls "Common Sense" website design principles

　　

 

Editor's note: the original authors are Dr. Nir Eyal and Dr. Katy Fike. You may be familiar with Nir Eyal. Katy is an expert in geriatric science and a partner of two startups at Innovate50. His blog focuses on technology and behavior design.

Primary entrepreneurs should be clear about the differences between being meticulous and entering the mainstream. The following are several principles in the website design process. Silicon Valley people often call it "Normals" with disdain )".

　　How to introduce websites

You don't have to tell users how it works or what it is on your website. You don't have to tell them how amazing your company is. You need to focus on completely and clearly telling users what services you provide. New users need to know what role your services play in their lives.

Let's take a look at how the Twitter homepage is introduced to new users. Very concise. "Welcome to Twitter. Explore the ever-changing world with people you care about ". Facebook is also similar, "connecting you and me, sharing life, all in Facebook ". Very talented! At present, primary entrepreneurs should know when to use and why to use it in a clear way. For example, we can see through the previous two sentences that Twitter is used to explore the changes in the world, while Facebook is used to communicate and share.

　　Determine the rendering content

We know that you may think like this: "Of course Facebook and Twitter can use trendy statements to introduce themselves, because before new users go to their websites, they already know what their website is ". Yes, this is also the key to the problem. Most people now hear about a website from others, and your job is to satisfy these people's expectations for your website. The faster and more convincing the service, the better.

How can we make new users fall in love with your website? This requires an unforgettable initial experience for them. Build a guided process that makes them feel like they are taking a pleasant walk, so that users are happy to understand what the current service can do for them.

Too many websites don't need to worry after registering new users. They expect them to find out what to do next. On the contrary, we should regard new users as dating your website, and then let them understand the website operation process through an elegant, intuitive, and pleasant guiding process. For beginners, it is extremely important to learn to start, control, and personalize user experience. Primary entrepreneurs should treat mistakes correctly and should not be afraid of taking risks or solidified actions. Measures should be flexible and can be withdrawn if necessary.

For example, while guiding users to use this service, Twitter will also ask their interests and immediately use this information to create a personalized experience for them. After this process is completed, unrelated applications will be disabled, so that the user's Panel will only display functional options that may interest you.

　　Independent but not isolated

Many websites have not yet won user trust, so they require their Facebook authorization when users log on. This approach may make new and old users feel alienated. Many new users are new to the Internet, so there may not be much communication on the Internet. Others want to establish a communication relationship with others on websites outside of Facebook, or they want to get a little bit of a breath away from Facebook ".

On the other hand, they do not want their friends to know that they are using a Faceboo account to log on to a third-party website. As more junk information threatens their friends, they are increasingly cautious with third-party website authorization. In this case, if a website requires a user to create an account, or before they confirm that they need this service, ask the user to log in with a Facebook account, the risk of losing these users is greater than the benefits.

This does not mean that users should not be provided with the option to log on to Facebook, but they are recommended to fall in love with your website first. For an unregistered user, even if he has no friends using your website, the website should be valuable and attractive to him. For example, Pinterest allows unregistered users to freely browse the content. The user will try to log in with a Facebook account only when deciding to join the account. After a new user joins the website, no matter whether a friend or not is using this service, they can immediately publish content, express their love, and post comments.

　　Simplicity

The key to product design for specific users is to meet their special needs. Even if your target user is not a newbie on the internet, make sure that you are rewarded if you have no experience visiting your website. The intuitive interface can be liked by every user and can also predict the next operation of the user. To bring products into the mainstream, it must be simple and meet user needs. Users often don't care about what your technology can do, but what your services can do for them.

There are also a large number of development opportunities waiting for those entrepreneurs who are traditional and simple to develop. If you don't know what it is, maybe your grandparents can inspire you.

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