What skills do web editors need to learn?

Network editing can be said to be a special occupation, but also a special group, according to the relevant estimates, up to now, the national network editing practitioners nearly 6 million people, and the traditional media editor only 750,000 people, in 2006, the first time the network editor into the national career ceremony, this group only about 3 million people. As an emerging occupation in the Internet era, network editors hide behind the scenes for the rapid development of Internet and the fast growth of network media.

Nowadays, with the Internet becoming more and more popular, the network editing job has become a very popular post, the network editing job will be a demand upward trend, the total growth will exceed 26%, more than the average growth of other categories of jobs, the development of network editing career, has increasingly attracted the industry and related areas of close attention. So, as a web editor, what skills should we learn and master?

I. Meaning and purpose of work

1. What does the website editor do?

(1), collect and collate the relevant information of the website.

(2), upload electronic version of the article and materials (such as Ma Haixiang blog Electronic Document column: http://www.mahaixiang.cn/dzwd/)

(3), improve the overall level of the website in the search engine, visibility and brand effect.

(4), improve the site rankings and traffic, to meet the requirements of customers.

2. What is the purpose of the website editor?

(1), website update

(2), improve website weight

(3), improve website traffic

(4), improve conversion rate

(5), user experience

3. User Experience

(1), Readability! (Easy to understand)

(2), guiding sex! (keywords bold, floating red, etc.)

(3), Interactive! (Connection construction)

Ii. Scope of work and responsibilities

So, what is the scope of work as a qualified network editor?

1. Scope of work

(1), in-Station update

①, Text Update

②, image Update

③, video Update

④, Exchange link update

(2), with optimization, promotion

2. Job Responsibilities

(1), text editing

①, News category Authority

②, Interview class reliability

The specificity and uniqueness of ③ and special reports

④, emotional story credibility (specific to see the Ma Haixiang blog "Emotional marketing positioning, role and abuse" related introduction)

⑤, Introduction and description of the scope of treatment and authority

⑥, soft text class promotion

⑦, hard advertising planning and copywriting

(2), update the article

third, the basic knowledge of SEO

For the network is not necessarily proficient in SEO, but to know how SEO is the same thing (specific can see the Ma Haixiang blog "SEO is what" related introduction), including the content of the title of the design, keyword bold, the text of the internal anchor set, the layout of keywords, etc., these basic knowledge or to understand, While we say that the user experience is the most critical, how to make the search engine better understand our content is also a key link.

1, the keyword settings

①, the main keyword of the article and the homepage of the site or the keywords, sub-keywords similar or identical.

②, the site has the main key words, there are also called matching keywords.

2. Edit the layout of text or pictures

①, prohibit use of special effects, except paragraph headings

②, paragraph spaces interlaced

③, picture size select 50KB or less

④, the weight of the picture is: jpg>jpeg>gif>png>bmp

Keywords for ⑤ and pictures

⑥, picture Alt can't be exactly the same as TITL, keywords

⑦, the higher the correlation between each other, the better ranked

⑧, use text wrapping form

3, the link to add

①, website homepage URL

②, Related Columns page List page

③, Keywords (titl,tag) The closer, the more relevant, the higher the weight

④, recommended Reading

4. Ranking Skills

(1), keywords location, density and format

①, naturally appearing keywords in content

②, the first paragraph of the content and the last paragraph appear keywords

③, H1 title tags appear in the keywords (specific to see the Ma Haixiang blog, "H1 tag how to use the Principle of SEO optimization" related introduction)

④, Export link anchor text contains keywords

Keywords appear in ⑤, alt attribute

⑥, keyword density 6-8%

⑦, bold or italic or add color to keywords

(2), content quality, update frequency, relevance

①, headline-grabbing, strong authority

②, original content of the best, simple and understandable content, refused to be repeatedly reproduced content.

③, content independence, at least 30% different from other pages

④, 600-1200 characters medium appropriate, reasonable segmentation

⑤, regular updates, preferably daily

⑥, content around the page keyword expansion, related to the whole site theme

⑦, if have comment function, the comment appears the keyword

(3), import links and anchor text

①, import links, and anchor text

Import link for ②, high PR value site

Import links for ③, content-related pages

④, Import link anchor text contains page keywords

⑤, anchor text exists in the Web page content

⑥, anchor text around the occurrence of relevant keywords

⑦, Anchor text diversification

iv. word processing

1. Basic Requirements

For editors, we must first learn the basic requirements.

(1), title

①, contains 1-2 key words

②, group number control within 5-25 words

③, repeat key words no more than 3 times

(2), keywords, tags

①, most suitable for in-site search

②, tag tag is a type of keyword

③, each label word control in 2-6 characters or less

④, relevance: article title, content

⑤, Word count control in 2-10 characters or less

(3), Guide (article summary)

①, arouse the interest of the reader (see the Ma Haixiang Blog's "How to write a blog article to attract readers" related introduction)

②, in order to make the search engine better included

③, contains key words and expressions in the content of the article 1-3 Times

④, Word count control in 40-120 characters or less

⑤, keywords should be evenly distributed, can not focus on the appearance

⑥, guidance is mostly the first paragraph of the text of the main content, slightly flexible and modified.

(4), article content

①, Word control in 600-1200 words or less is good

②, the first sentence can refer to the full title or long tail keywords, expression and display the most important key words, the number of occurrences 1-3 times, the first paragraph of the search engine is the most important searches are included in the place, but the number of occurrences of the search engine as cheating.

③, the end of the paragraph required to show the key words 1-2 times

④, key words in the article, show ratio 2%-8%, part bold, underline, etc.

(5), pseudo-Original

①, change the number of original words >=30%

②, title to modify

③, end of paragraph to all modify

④, Key words

⑤, the appropriate adjustment of the description.

(6), website background operation

①, System backend

②, basic functions

2. precautions