What will Ali bring after he shares Sina Weibo? Information Security Pending

The recent IT industry is surging, Baidu acquisition PPS, Alibaba shares Sina Weibo, and so on, each time the integration brought the industry a lot of vibration. Ali spent nearly 600 million dollars holding a 18% stake in Sina Weibo, the incident erupted during the holiday, the entire it circle for the boiling, from the user point of view, Ali shares in the Sina Weibo will bring us what?

As we all know, Alibaba is the largest e-commerce enterprises in China, Sina Weibo is the largest social platform in the country, the combination of the two will bring us what kind of new changes? However, as the user's most worried about two things, Weibo will be flooded with a variety of electric dealer sellers marketing information? Will the comments on Weibo be eroded by commercial forces and not independent of neutrality?

Sina Weibo is the netizen exchanges the interaction, the speech platform, because the audience is broad, the function is powerful and becomes the social public opinion vane gradually, becomes transmits the positive energy, directs the public opinion direction the important site. It is precisely because of such a wide range of concerns, micro-Bo also as a marketing channel, was put on the strategic agenda of Enterprise marketing, some grassroots large, celebrity Weibo, sometimes became the marketing enterprises "Mans." And Alibaba shares Sina Weibo, will not make microblogging marketing become a naked way?

People who often play with microblogs will notice that the "marketing message" (which may be a hard ad, or a relatively soft business activity, paid Weibo, etc.) that is accessible to the average user is entered from two places. One is "broadcast" nature, which is what all microblogging users can see, for example, the micro-blog input box under the large advertising, the right side of the "Hot Topic area", the page at the bottom of the ad, there is a micro-blog appeared in the nature of the advertising spots-this part of the current micro-Bo is testing water, occasionally see. When you open Weibo on your phone, you will get an entry page, which is also currently deployed. These belong to the broadcast area and are directly controlled by the microblog operator.

The second is customized, for example, if you are concerned about a business Weibo account or the so-called grassroots size, these Weibo accounts released marketing information. In the past, these marketing information microblogging operators have rarely intervened, and now intervene more and more, such as the need to participate in the "micro-task" system, information needs to be reviewed by micro-blogging operators, and to participate in the interests of the split.

The broadcast nature of the promotion bit, resources are limited, but the coverage is very wide, theoretically will cover all microblogging users. For the so-called user experience, these locations are not too much. Users will be subject to a certain amount of interference, but will basically be controlled in a tolerable range, without worrying too much about the entire microblogging site as hard advertising. and the promotion of custom nature, the resources are close to infinity, depending on what the user is concerned about. If you have never paid attention to a business account or a grassroots size, you should have little exposure to marketing information. But this situation, may be because Ali entered after change.

With the deepening of the Internet and the development of large data and cloud computing, precision marketing has become increasingly a trend. And Alibaba shares Sina Weibo, perhaps will be accurate marketing to play to incisively and vividly. In the future, it is possible because you sent a "small suit suits me" such as micro-blog, and was pushed to a taobao sale of small suits advertising information (interest ads). You may also buy a coat shirt and trousers on Taobao and then go on Weibo, and you will be pushed to an advertising message that sells neckties (dress matching ads). These ads will appear on your page, not necessarily seen by others, they are "precise" customization.

The future of Sina Weibo may be "flooded" with the electric business marketing information, although not as much as the Sina home page as the overwhelming, because the traffic from the mobile end can not put too many ads, but according to your individual situation, a sudden jump out of an electrical business marketing information, do not be surprised, we do not have the ability to do not let the electricity business advertising, You may be able to exercise your endurance in the future by playing Weibo.

Speculation that Ali's share of Sina Weibo may bring changes now seems not to be critical, and the biggest problem facing netizens should be the issue of information security. As compared to privacy leaks, more marketing ads are irrelevant. In this incident, the problem is not as people focus on micro-bo electric business marketing and disappeared, but caused more users worry. Sina Science and Technology Sina's own operation of the account on this investment case issued micro-blog has the following words: "Sina and Ali group to reach strategic cooperation, will be in the user account interoperability, data exchange, online payment, network marketing and other areas of in-depth cooperation."

Such a description inevitably makes people wonder: what is called user account interoperability? What is the deep cooperation of data exchange? If the former problem may be in the user's own operation of the case will be Ali account and micro-blog account Unicom, then a question is too confusing: this data exchange who initiated? Did the user agree? Ali has become a shareholder in Weibo, but in strict sense it remains a "third party". In turn, Weibo is also a third party to Ali.

Ali waves this incident, in my opinion, the biggest consequences for users is: what you say (words), and what to buy (behavior), will be the same group of people know. The consequences are not very serious? It depends on whether you care or not. But regarding the user information security question, has been unresolved, talk about often a new topic, Peng-yu into encryption software company as a commitment to solve information security problems for users, its security experts said that precision marketing is the accurate grasp of user data information based on the combination of Ali and Sina must make the user's data information more accurate, And how the privacy data to be stored, processed, and how it will be protected, for users, but it is the most important problem to be solved.

Article by Contact Software Street released http://www.70ci.com