May 8, this day the App Store leaderboard happened a strange thing, and later by the mobile industry called "Lockout" event, the leaderboard lockout, the first impact is the advertising, the list of the same situation, all the delivery is in vain. The biggest impact of the May 8 is the integration wall ads, completely invalid.
Domestic mainstream mobile advertising platform business mainly focused on the integration wall business this piece. The same day with the rankings related to the tertiary industry upside-down, net-earning apps, the circle that is free of trade edge is also not exceptional.
L NET Earn app
Mobile phone money industry began in 2010, the big smart phones began to popularize the market, the new platform to create unlimited business opportunities, change people's daily, but also include ways to make money. In just a few years, hand-earned applications have accumulated tens of millions of users.
How do users make money? Only need to put on the mobile phone to earn the app, according to the instructions inside to complete the task, you can get the corresponding points, to reach a certain point can be exchanged for bonuses or prizes. Task is nothing more than some download registration, to share the app to other channels, do a survey, and so on, each task has a corresponding remuneration, this is now popular mobile phone money-making app.
It is the high-net-earning app, but the edge of the free industry. Despite the large number of users, they are rarely exposed under the public or the media.
Once a user has accumulated millions of net earn app owner said, "This industry is very small, user group on the table." "However, these user groups are unknowingly affecting the mobile internet."
Casually search online "net Earn", "Mobile money", "hand earned" and other words, there are a large number of web-earning apps. In the vast array of net earning applications, most applications are straightforward and cash-linked.
NET earns the app, the predecessor is the PC side network to make money, the technology is changing rapidly, people move from the PC end to the handset. The app that makes money using the mobile internet.
Users simply have to click on the ads, write questionnaires, share the app and so on, you can get rewards, more pay. If you think this kind of app is old-fashioned, you're wrong. NET earning app makes money, mainly thanks to the mobile industry's common product-the integration wall.
Rigid application distribution needs, spawned by the integration wall, through a variety of forms of integration system to motivate users to download the online earning class app, and even derived a group of such as the friend Push SDK for the net-earning app to provide share components and points redemption Component Services company, formed a huge ecosystem, feeding frenzy, Little Fish eat Shrimp!
L Integral Wall Action
After the brush list gradually failed, the integration wall into an effective way to promote the app, hit the leaderboard.
As a user can directly feel is: the current variety of games, often see "free coins", "Get Gems" and other portals, click into the list of several app recommendations. Follow the instructions to download the corresponding app for a few minutes, you can get a lot of game currency, or customs clearance, save a lot of time to brush money.
Common integral Wall Action
Developers will be the integration Wall SDK access to their own apps, users can see the ads on the wall of the app, download a number of virtual rewards, and advertisers pay the promotion costs by the integration wall and developers to share, so this is a multi-win situation, as long as you have the money, buy the points wall.
Integration wall download in app search
In general, users in the integration wall to get the reward, is some points or virtual gold coins prizes. This allows some developers to sniff the opportunity, using points to redeem the real money rebate to the user, more than the general virtual things more attractive! Even if there is a large proportion of the return from the integration wall to the user, the difference in earning can not be underestimated.
Points on the wall of advertisers to download the cost of each user, by the integration wall and developers, the developers will be part of the return to the user, to earn the difference.
This is the current web-earning app the most mainstream category: Integration Wall rebate.
Two online earning app pages on the market
There are many kinds of net earning apps, such as games, sharing, downloading, crowdsourcing and so on. Like the rice-earning these are already the industry's veterans, student earning and pocket-earning applications, although it is a newcomer, but also has a lot of users. In the app search platform, on-line search, there will be hundreds of search results, not to mention the mobile platform.
The market began to suppress the integration wall, Apple also ordered to prohibit the app built-in integration wall. Now the market situation, the next unlucky is not necessarily the integration wall.
NET earning app because of the threshold characteristics, high returns, attracted a group of developers, they put the net-earning app packaged into various software, avoid censorship. Search for coupons on the app platform and see the software masquerading as a web-earning app.
The web-earning apps are uneven and the user experience starts to drop. In some apps for anonymous developers, the use of a period of time, the rebate slowly expired, completed the task and did not return. Many of these applications are made by anonymous developers, disappearing and disappearing, with almost no traces to trace.
To make web-earning app manufacturers feel worse, some of the points wall launched their own money-making applications, there is a tendency to replace.
According to industry sources: the biggest impact on money-making software is the deduction of the wall and policy changes. Advertising platform for money-making software to suppress the policy, the previous user to do 100 tasks, 20~30 is deducted, now buckle 60 or more. Many users do not love to play, affecting the retention rate.
NET earning app suffer badly, "isn't this a violation of the rules of the game?" "But as a developer, I'm just too angry to say it. So many web-earning apps are already looking to transform.
L come to an end.
Baidu has quit a "history of the first money-making app"-"Baidu early Taste", you can see the net gain application in the mobile Internet status cannot be ignored.
In fact, the integration wall has emerged from different models of branches, a variety of. Some money-making applications require users to combine geographical location, to specific locations to do the task - photo sharing, doing research, and some need you to forward the circle of friends and, according to comments and clicks to calculate money, some require users to watch a few minutes of advertising, on time long calculate money. And some of the money application is a lock screen software, each time the user unlocks the screen, will receive a few dollars of reward. but ultimately, the benefits of such software are too low to arouse user interest. Some active users can only earn 30 yuan in January, before even the traditional media noticed this kind of application, because the reporter test found a monthly income of less than 50 yuan, identified as a lack of real value. Only the integration wall rebate, can get more than the same kind of money application much more return, so can cause more ordinary users flock to. According to some user feedback, using several devices together to brush the integration wall, can earn more than 2000 per month, in the city below the third-tier is not a small temptation.
It is certain that some people make money. Let's repeat the previous sentence as the end of the story: This is a win-lose situation, as long as you have the money to buy the points wall.
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What you have to say between the net earning app and the integration wall