What's wrong with the two-aged website IP100?

Today, some friends to find my complaint, said that their site is also the old station, every day also some original articles. The website has been nearly two years! But now the daily IP volume is only about 100! feel very distressed, do not know what to do next, I hope I can help him!

I have been busy in recent days to organize things for my VIPs, today is just Sunday, time is a little bit vacant. Friend A, I decided to help him to analyze it a little bit!

　　Domain positioning is an error

I let him send his website domain name, when I see his domain name, I was dazed, please forgive me this dick Silk English is not good! His domain name is tektea.com. I know the meaning of tea in the back of the English word. In front of that word I Baidu a bit said is an electrical company. This makes me very silent, with Baidu translated under the results of Tektronix, OK, also can only remember the Tek and then remember tea! And he explained that Tek represents the meaning of technology.

I asked him that your site is located all foreign users?? He said domestic ah? I said why use Tektea this English combination? And then he's the one I explained what the reason was. Sincerely say, really don't see this English domain name to do Chinese technical article.

　　

　　The title of the article is too informative

I opened his website at the first glance to see the titles of those articles, without a little attraction! It's all about the headline of a big news website or a big technology site. Looks very tall on. In fact, it is not possible to bring more traffic from search engines. Why? Because this is a technical type of information site, everyone in the technical article, when the search is used to search for Linux system installation process in the presence of Mo a mistake? How do I fix a Linux database installation error? I think if the location of the technical category of the site, it should be more in question-and-answer title to write the article, so as to facilitate users to find you. To bring traffic from the search engine.

　The column name is not clear

Let me feel depressed, his site column inside there is a stone of his mountain, I kind of go, this column name is good to attract people click Oh! But, I click into a look, there is no temper, what kind of articles have. Can this column tell the user what to do?

When everyone with the hope of the click into a look, a mess of what has, I think, users of your interest will gradually turn pale!

　The name of the website is too much, right?

His website name is called tea, I kind of rub, if just look at this site name, with the domain name, the amount of user memory may have a promotion role! But what I want to say is, this site name is very easy to be someone else to search for a tea Party ah! If someone can't remember your domain name and your website name is wrong, you won't be able to find it. Please ask, your 2-year station every day around 100IP is not also normal?

There's no such things as attractive.

It is also important to note that it now seems that his site should be a technology-based blog for the IT category. 亲们，你们要知道，对于IT纯技术类的博客，固定访客还是比较难形成的!为什么?因为太干了!都是干货了，大家看一眼，然后发现帮忙解决问题了!然后就走了，下次来的时候，却无法想起你的域名!即便想起了名字，结果输入的却不是茶话汇 !

Of course, his site is not useless, at least vice-navigation on the left, the feeling is still very consistent with user search habits, of course, the template is also good, looks very refreshing. There are also some interactive function design is also very good! Although the program is built by WordPress, but from the page to see is still very atmospheric!

　　New feature column crack traffic problem

In fact, when I found these problems, the above problems are not the most serious. You want to, who every day to run the Pure Technology Technology Blog Read the article Ah, who is okay to read your information articles Ah, you are not famous station, and no fixed fans. Usually after reading your article solved the problem and ran away! Unless the next time there is a problem, he can still search you!

That feasible method is the new station features column, I give his advice is to change the tea words into tea interview. Whether it is the operation of the people, or stationmaster. I think there are some untold stories behind every technician. And the operators just need to find these people, even if he is not famous, as long as he dare to say, you will dare to interview him! Listen to the story behind him.

Everyone likes to listen to stories, like to read other people's stories. So, I think adding this column may alleviate the traffic problem!

At the same time, I suggest that he use the service number to push the interview content of each issue. For pure knowledge of purely technical articles, in the circle others do not share, look boring. Read other people's stories to resonate with the author, and then others will actively share what you push, so your brand is easy to spread!

End:

Do the most afraid of the site is their target group of customers do not have a good position, and after the fear is not adhere to the promotion, a lot of people's thinking is still want to rely on SEO to get free traffic to get the site ranking promotion. In fact, they are all trapped in this fixed thinking pattern. I do not do SEO as the site traffic can be driven up, the platform has a lot of promotion, there are many channels. Webmaster Platform information published in the message, the site operators are required to pay more attention to the user's active access to data, which shows what? In fact, it is to operators to focus on the promotion of the brand, if he can put the tea to promote the brand, then do not have to consider what SEO. Search this word every day people have hundreds of words, his index will soar, the index soaring the weight of the soaring, the weight is high, the weight of other articles will be high, the ranking is also good! So, we do not fall into a fixed mode of thinking, not blindly pursue seo!

Thank you for the tea talk to me to provide a way to write ideas ha!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang blog http://fdyseo.com subscription number: a370415548