When a good SEO supervisor to pay attention to the problem

Here is a good SEO supervisor to pay attention to the problem:

  The new rules of SEO
1. Play changed the three dimensions of SEO first stand in the operational perspective of SEO. In the past we do SEO, especially focus on links, keyword rankings, but the two years since the practice is completely different, we face the challenge is growing, Various external factors are becoming more and more complex. Now put a website good words, the following three points to pay attention to. Business objectives, market demand and competitive posture. Business objectives are we must pay attention to, generally speaking, SEO will have stage indicators, in addition to considering the basic situation, we also need to understand the market demand, because different needs have different methods of operation, will also bring us different opportunities, but also can give us a number of differentiated competition methods. Considering from three dimensions, we will be more clear on the situation of SEO, this foundation, we will be more convenient to operate.
2.SEO Risk Prevention Search Marketing triangle pattern, this relatively simple, website, visitor, search engine, their relationship between three, website, visitor and search engine, when we understand the triangle pattern of search engine, we must know what kind of rules and methods the search engine has. We understand its rules, to avoid making mistakes, especially for a large web site, the first thing we want to prevent is the risk, but not the target, because the search engine industry, especially SEO this industry, we can not start again, we first prevent risk. Search engine collection, sorting and punishment, familiar with the game rules, reasonable risk avoidance.
3, the visitor's behavior characteristics we understand the game rules of the search engine, we need to know what the visitor is doing when he searches, the results of the search, this figure can be carefully read, when the visitor through the search engine to retrieve the results, his attention 30% is looking at the title, 44% of the attention in the summary, 21% of the energy in the path, you can think about the other 5% what they are looking at. We studied the game rules of search engines and also studied the changes in the psychological behavior of our visitors, and we inferred a reasonable model for our site based on both of them. Here's a website where users come in through these few steps.
4, the concept of support SEO map, here is a simple image of the figure. Through the preceding diagram to extend out, visitors, search engines, for SEO, we from keywords, outside the chain, content, code to consider. We understand the SEO knowledge system is not enough, we also need to have the right idea to support, we can have a more reasonable way of operation, so the right idea is the first, the idea is mentality. Values directly because of our operations.
Second, how to do a good SEO manager

1.SEO need what force SEO execution, we can see, we understand the rules of the game, understand our support system, also understand the psychology of visitors, with these, the effectiveness of our site can come out, not necessarily, including we have very good SEO strategy, also not necessarily, Must have a relatively strong executive power. Influence, judgment, driving force, no authorized leadership. Influence is to exert their influence, persuade others to cooperate with themselves, we discuss cooperation, if you can not affect others, others can not cooperate with you, your good strategy is useless. We have the judgment, the influence, then we need to achieve the goal, this is the driving force. The driving force is characterized by the need to have results, guidance, not satisfied with the status quo.
Third, the SEO supervisor what to do every day
(1) To see our daily work, every day we should do, as a good SEO staff, every day to think from which starting point, from which angle. The first is to think, we have to formulate a reasonable plan, effective planning, planning, we need to assign tasks, of course, when assigning tasks also include the allocation of resources, including some control of risk. After the task is distributed, we need to coach our colleagues and team to achieve the goal. In the course of coaching, we have some phased goals and documents that need to be signed, goals reached without, and then identified, signed documents.
(2) We have plans and tasks also have, this project can not do well, we also need to seek balance, because some of the risks are unpredictable, we need to launch a project, our SEO work, is a project initiated, not like the smaller site so easy to operate, So when we start to get a project, the first thing to do is to establish its scope, how long it takes, how much it costs, how much manpower, staffing, financial support, including resource purchases, and so on. There is also the quality of what is achieved, and these are times when we also need to identify risk, risk identification control, and transformation.
(3) SEO Manager's summary as a SEO manager, to succeed, we need to pass five points, the left three points is our intrinsic factor, the right two points is the intrinsic factor. First of all, by changing our internal factors to influence the external, first of all, we have insight, including our industry knowledge, our expertise, the whole change of the industry and so on, this is our level of insight needs to constantly improve.

This article is from the "SEO Technology blog" blog, please be sure to keep this source http://9929808.blog.51cto.com/9919808/1621126

When a good SEO supervisor to pay attention to the problem