When et became an "unearthed relic" (People's post "Happy Travels" 46)

If the Atari 2600 is replaced by the iOS and Android Platform App Store, will adapt "et alien" results and the hand-travel scramble for IP into a sky-high price of the crazy link, will be the Atari rotten game tide and the current annual production of 4,000-year tour comparison, what would you associate with?

650) this.width=650; "Src=" http://m3.img.srcdd.com/farm4/d/2015/0227/09/A085FD5BFC5C65B8FC228BBFB917A2CF_B800_ 2400_500_278.jpeg "width=" "height=" 278 "alt=" a085fd5bfc5c65b8fc228bbfb917a2cf_b800_24 "/>

Zhang Shule

Published in the "People's Post and telecommunications" application version of the Travel News column, February 27

In April 2014, Microsoft launched an archaeological excavation and successfully excavated a lot of "unearthed relics" in the Alamogordo Desert, New Mexico, to end the 30-year-old "Atari Cemetery" legend.

The legends that have plagued the game world for a long time are as follows: In 1983, the game world's "overlord" Atari smashed millions of "et aliens" game cassettes and poured them into concrete buried deep in the desert. And this archaeological excavation broke two rumors, one is the cassette is not crushed, the second is not poured concrete, just a cursory burial. After some of the cassettes have been dug up, they can still work on the game consoles, not only the ET aliens, but also the other dozens of Atari games.

This "archaeological discovery" has brought an unexpectedly lucrative profit. How much does a game cassette with a discarded and buried card cost? In November 2014, the auction of "artifacts" on ebay, a single piece of the highest amount of $1537, sold a total of more than 800 sets, the auction proceeds nearly $40,000, the remaining game cassette is sent to the museum, continue to "sleep." Of course, the "Archaeological" action of Microsoft, known as the "Alamogordo project", was not intended to be a real treasure hunt, but rather a documentary called "Atari: Game Over", which was then released on the Microsoft Home console Xbox One and Xbox 360. It is ironic that a game console is a player who tells the history of a console's failure on a gaming machine.

In 1982, Atari 2600 ruled the game world, creating $2 billion in revenues for Atari. Complacent Atari to spend not stingy, June 1982, big director Spielberg's sci-fi film "Et Aliens" released, the box office is very good, in addition to "Little Lori" Barry Moore Red Sky, also let Atari see the great potential of adaptation game. As a result, Atari invested 21 million of dollars, made the "et aliens" game adaptation rights. In order to catch the Christmas schedule, Atari is only enough to make the game industry 5 weeks of amazing development, but eventually created the first game in history to disappoint global players "rotten."

It was said that Atari produced 5 million game cassettes and sold only 1 million copies. This is not the point, and it is important that the children who have the highest expectations are disappointed, knowing that the ET Aliens game cassette is a long-awaited Christmas present. The rough picture quality, the crappy game adaptation, the All-beauty-free Barry Moore ... The children were "hurt" and the parents who paid for the game cassette were "hurt". After that the result is conceivable. Is it possible not to destroy the "God"? In 1983, Atari lost more than $500 million. After the Atari, and the game is not much of a relationship, it is the standard version of "Game Over".

The ET aliens game is just the last straw to crush the seemingly strong giant "camel" of Atari. Before that, Atari had been wrong many times. There is nothing wrong with a platform-based strategy to carry a variety of new games through a game console, but it is wrong to have too many bad games on the platform. A large number of programmers see the miracle of a wealthy overnight, with a speculative mentality, just write a program, make a simple game, into the Atari 2600 this entrepreneurial platform, incredibly have a lot of players to pay the bill. In order to "Rob Money", third-party game software manufacturers to the old game for a story, change the background on the "cheat" players pocket money. In the end, the player's rage erupted in the ET aliens game. By the same thing, the incident also gained a proper noun-the Atari shock.

Suddenly think, have a warning: if the Atari 2600 into the iOS and Android platform of the App Store, will adapt the results of "et aliens" and the hand-travel scramble for IP into a sky-high price of the crazy link, will Atari rotten game tide and the current annual production of hand-tour 4,000 comparison, what would you associate with?

Microsoft documentary may be a reference to the answer ...

——————— Blogger's new book ———————

"Actual combat Network Marketing--Network Promotion classic Case Strategy Analysis (2nd edition)" Zhang Shule Number: zsl13973399819 has recently been in the major online bookstore shelves, the book is divided into 3, a total of 14 chapters, 4 original theory, 11 kinds of marketing channels, 328 classic case analysis, solve 95% marketing problems.

650) this.width=650; "Src=" http://m3.img.srcdd.com/farm5/d/2015/0227/09/9B7644B9BB409B6527BDB98C4B9FFF03_B800_ 2400_500_659.jpeg "width=" "height=" 659 "alt=" 9b7644b9bb409b6527bdb98c4b9fff03_b800_24 "/>

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1615588

When et became an "unearthed relic" (People's post "Happy Travels" 46)