When people look for something

I chatted with sharkui a few days ago, talking about the current pace and speed of mogujie.com, talking about a lot of things I want but I don't have the energy to do it. I have to give priority to each other. He said: "I can't say something right now, because when I say it, the brothers will feel good and turn around, and the priority of other things will be reduced. I think I should do this for two weeks first ".

I deeply agree with this. Although my decision-making seems to be fast, it is because I usually collect enough information in my head. Because our team can do and do more things than mogujie.com, our product upgrade projects will be available in September, so now I think that one thing I think of is basically two weeks first, and then I can hear the opinions of some middle-level students. After a week, I feel that I have to do something reliable, to other students. (We often use the discussion method to guide everyone to say what I want to say)

In the initial business, the execution force is the root, the priority and pace are the fate, and the KPI is a curse.

There are 10 thousand choices in front of the road. How can I choose? Most people can only provide information, discuss with others, and make decisions by one person. In the book, there will be a set of masters, multi-party verification, and three bad sprees that will be better than a Zhuge Liang, and everyone will recognize them... At this time, it is basically nonsense.

At this time, there must be one and only one of the commanders, and they must be authoritarian and somewhat "conceited ". His decisions only need to convince his team members. If you are not from that team, it is your business to believe or not, and he does not need to make up various reasons to prove that he is right, he only needs to show you the truth at the fastest speed without interference. At the same time, he also needs to "set up posts for different purposes", and cannot limit the performance of people. The success rate of a person's head shoot is far greater than that of a group of people. When there are too many people, the business gets messy, the pace is gone, and the life is gone. A lot of ideas are not unexpected. They can be thought of with your ass. It's just because of the pace and priority, they haven't moved yet. (Of course, it is often the same as the priority, and these ideas are no longer needed, because the user's needs have been achieved in disguise ).

After the team is connected to the same pace of thinking, it is often the idea of a smart machine will be quickly recognized by everyone, and the boss is often full-time in charge of the "smart machine, if this is not the case, it is easy to become the main cause of unstable overall team pace... (After completing my decision, I found that I was busy with the team, but it was better to take a vacation or be a full-time Entertainment Officer for everyone ).

Similar to this, the business team is very close to users and the market, and its ears are full of fire. In fact, people are not looking for things to do, but pushing things. Many things are where demand is, and they are strongly and urgent. When people look for things, they are quite enjoyable to do. Everything will be very comfortable and steadfast. When you tell others about your business, you will be able to see it clearly. You no longer need to find evidence to prove that you are right, and you no longer need to compile various "reliable" scenarios to comfort yourself, there is no need to cry and ask developers to help them catch up, no longer need to think about trying to cheer up for the team, and no longer need to calculate the budget and spend money to buy KPI numbers everywhere. Just remove all interference!

In the phase of finding people in such cases, there is always not enough people, so I am afraid that R & D personnel can switch over one day every day. As a result, we began to recruit people desperately. When it comes to the slow pace, some people start to be idle. Idle seems to be a risk for these people, so people start looking for things to do... As a result, the Cup begins to fall.

After the business develops, the division of labor is root, priority and pace, or destiny, or KPI or disaster.

When the business grows and the enterprise grows, the division of labor begins. Different roles have different tasks at different pace. This is like an army with artillery, infantry, and cooks. The artillery is responsible for clearing the obstacles, the infantry is responsible for taking down the positions, and the cooks are responsible for preventing the artillery and infantry from hunger, everyone is very important, and everyone is very valuable.

When we started preparing for the battle, the infantry was still marching in an emergency, and the artillery wanted to bomb them, because they could not be idle, making people feel worthless. You can even blow it up. You have not arrived yet. Operations and marketing are like artillery. It is difficult to win without them, but it is still dependent on infantry to win positions. products and experiences are infantry.

As the leader of the entire business, what the role does, what the attack pace is, is a basic skill, more important than shoot a horse. We often see a phenomenon: when the product is not ready yet, all the budget is spent for some KPI figures, and even bricks are cracked after the shell is cracked, the performance looks good, and the boss is very happy, with both promotions and salary increases. In the end, I will stop watching the advertising fee for the next quarter! No bird hair left ~ But those who have been promoted cannot come down, and the salary cannot be reduced. The boss cannot admit that he is wrong. What should I do? The re-launch strategy will be available.

The battle started, and the artillery began to bomb. The infantry ran to see it. Oh, well, I can't be idle and make people feel worthless. Come on! With his eyes closed, he rushed forward and his mother was killed. Marketing impulse is underway in the front, and the back will be honestly optimized. Don't rush to reflect your own capabilities. Thanks for a sudden change of products, even if the change is better, as a result, users can see what they don't know from the marketing portal, so they won't try your better products. In addition, when the market and scale are not yet in place, it may not be a good thing to achieve 100% of the product (in fact, you cannot achieve 100% of the total). If you press too hard, the user may be confused, let's take a 60-point look at it and quickly iterate over it.

In fact, these two kinds of chaos are not the most terrible. The most terrible thing is that the battle is so hot that the artillery and infantry have made great achievements. The whole army will pay a bonus based on the number of target troops. Fuck, the cooks are in a hurry. I didn't kill either of them, but there is no value, but no bonus. What should we do? With a spatula in hand, you can skip the work! The loss of death and death caused a massive loss. Let's take a look: I rely on it! I also killed several enemies. However, you have killed several people, but the artillery and infantry are still hungry. You have killed several hundred people.

In some stages, some businesses (not only front-end businesses that need to wait, but also some back-end departments) are well-tolerated and lonely, hiding behind them to provide overall support, if their KPIs are the same as those of the front-end business KPIs, the result is that everyone is starting to mess up and there are no user needs to create a need, and they all go to fight for the enemy. Last look, the background business performance is also good, bonus payment, promotion! But this kind of good is actually a mess, because resources are always limited, and they delay the development of core businesses.

This is what people look. When people are looking for things, they dream of trying to prove that the user requirements they have created are real. When they see any data, they want to prove that the demand is huge; when looking for something, people like to ask "do you need this thing?", the other party will answer you "need" because he is afraid of your sadness; when people are looking for a job, they can find a way to get the budget. When people are looking for a job, ask Grandpa and Grandma to help the R & D team with the progress. When people are looking for a job, every day, we try to cheer ourselves up and cheer our team up, saying that we are the most awesome and that we are doing the right thing, yesterday we sold three tickets, and today we sold nine tickets to celebrate that our performance has increased by 300%. People are staring at KPIs every day when they look for things. Everyone is desperately trying to find things, at last, I had to fight my boss. When someone was looking for something... ... Look, we can even kill people ~

Sometimes, it is more important to do nothing than to do anything to contribute to the organization. Raise troops, and you should try again when you get into battle.

Enterprises are thriving when looking for people. Enterprises begin to slide when people are looking for things. This is why the more people in many enterprises, the more things they can't do, because not everyone is an effective resource. Many may be wasting resources. They are looking for something to do and should not do it now. To solve the problem of finding a person, the boss must understand: Who is the turn to fight the enemy, who can slow down; who depends on the number of target troops, and who depends on the quality of training.

Alas, are you looking for something? Are you creating demands? Take a vacation. Don't worry.