Where are the opportunities for smart watches and entrepreneurs?

"When the two smart watches that represent the highest level in the industry show up in front of the human eyes, even emperor did not think about who to choose ."

I don't need to find the source of this sentence. It was invented by me.

If you focus on smart watches or practitioners in this field, you will find that two world-class products have been available since the first year of 2013, smart watches have entered the 1.0 stage of designing and attaching importance to the platform from the humble and crude 2.0 era. In this process, entrepreneurs start from active "gradient" to passive. Where are opportunities? This is a problem that can help God solve the problem of selecting a table.

They are starting to get started.

Swatch, TAG Heuer, and Tissot, the series of Swiss table factories that are currently known to start building smart watch, have become the first Referer in the luxury industry to be ready for use and to minimize their worth. The "Age" has a history of 161. Think about it carefully.

 

If you have a special liking for traditional watches, you will find the "story" behind these three table factories ". As a brand of the French luxury commodity LVMH group, TAG Heuer is not as good as zenith and hublot. Swatch and Tissot are both affiliated to the Swatch Group.

Two companies that have accumulated a hundred years in the watch industry "Turn around" the smart watch, either fall in love with you, or hate you. Let's take a look at the following list:

Top: Patek Philippe, Vacheron Constantin, Jaeger-LeCoultre, glash ütte original, and Cartier.

Luxury: IWC, Rolex, Zenith, Panerai, etc.

Luxury: Longines, Nomos, TAG Heuer, Maurice Lacroix, and montblanc.

People-friendly: Tissto, movado, Hamilton, and citizen.

Fashion: Hermès, LV, Chanel, Bvlgari, swatch, etc.

If you are "eye-catching", you will find that the three table factories in the previous article occupy the weight and position of the whole Swiss watch industry. Simply put, smart watches have made luxury & Family watches a small group of table manufacturers "in full bloom, however, what is tragic is that they are only "intracranial climax", that is, they are "trying" through the "Gambling" mentality.

 

Jony Ive may be right. Apple Watch may be able to make a small number of Swiss watch factories "trembling", but it is far less "than he imagined ".

Well, the "climax" of smart watches has just begun.

Where are all opportunities for entrepreneurs?

I have had many contacts with some domestic smart watches entrepreneurs. Vertical user needs and comprehensive functional coverage are the product directions that smart watches in China are currently striving.

In the 2.0 or even 3.0 age of smart watches,Stylish design,Localization EnhancementAndHigh Vertical requirementsIt may be more helpful to the product.

Simply put, design is the most cost-effective part of hardware products. We found that smart watches such as Moto 360, Apple Watch, and lg g Watch 2 all focus on hardware and interactive design. That is to say, the smart watch with both fashion and technology needs to grasp your mind at the first glance.

Obviously, design is not a Chinese patent. We can see that there are no smart watches that spring up like mushrooms on the market, and there is really no one to grasp my heart, heart, and heart.

Let's take a look at localization enhancement. This does not mean translating the interface into Chinese and signing a strategic cooperation with the public comments. It needs to be "Human Culture" as much as possible in interaction experience, recognition feedback, and operation methods ". What I really want is not a Chinese Android Wear. Well, you know it.

 

High Vertical demand is one of the best and most tangled ways for entrepreneurs to do smart watches. Achieving value through a single point of breakthrough is an old saying, but it is imperative for entrepreneurs, this decision must be made. However, it is foreseeable that, like smart hardware, the more platform-oriented and comprehensive product development bottlenecks become more serious.

"It was the best of times, it was the worst of times." Well, it is no better to use this sentence to describe the current smart watch.

[36kr Original article by Kristina]

Where are the opportunities for smart watches and entrepreneurs?