Microsoft and Yahoo announced a 10-year partnership in search and advertising. I wonder if this is the prelude to a successful Successful Microsoft acquisition of Yahoo recently.
On the surface, this cooperation cannot change the current world pattern of search and advertisement, nor pose a fatal threat to Google. Instead, it is like two dying old people who help each other, comfort each other ...... Where is what 1 + 1 is equal to 3? Why can we beat young and middle-aged Google?
The reason is further stated as follows:
1. search businessToday, there are four main elements: technology, brand, user population, and geographic location.
Technically, Google, Yahoo, and Bing have similar search principles and structures. No one has any fundamental advantages, including their respective business models, google's Adsense copies the original goto of Yahoo overture, and Yahoo uses the acquisition of the Goto heritage to copy Google's Adsense ...... Haha, this method of shanzhai is really amazing. You have me and me, so no matter Yahoo or Google's search business model, they all carry Goto's DNA. It's just that the patent-owning ancestor went bankrupt, the patent also becomes invalid, so that everyone can make a legal copy. I don't know why Google is taking advantage of this, but most people mistakenly think that AdSense is Google's unique housekeeping skill.
From the brand perspective, Google was born to be a search, and Yahoo was a "Search" transformed portal. Microsoft's MSN developed a pie for searching )...... "Portal" + "MSN" is equivalent to search?
From the perspective of the user base, Google, Yahoo, and MSN (including other Microsoft groups) have a three-pronged architecture.
In terms of geographical location, Google occupies the internet, and Microsoft occupies the desktop. Yahoo seems to be a big store. Sometimes you and I have penetration of each other, such as setting a search and typing window in a browser, when people compete with each other and bid for a Strategic Internet location to buy a concession to provide search technology, such as providing search for AOL, Google seems to have some advantages.
From this point of view, Google is still ahead in terms of technology, brand, user population, and geographical location.
2. Competitiveness of EnterprisesCompetition requires competitors to be so keen on boxing.
Without question, Yahoo has lost its direction for a long time, and cannot find a clue about its core competitiveness. The CEO is switching around like a horse lamp. Once upon a time, Yahoo was so wealthy that it was not far ahead. Its yellow pages were its treasure to the mountains, and later it acquired the listed search technology company Inktomi. Yahoo had the most powerful technology, acquired GeoCities and Yahoo had the largestCommunityAnd acquired broadcast.com. Yahoo took the lead in monopolizing video ...... Today, graigslist has replaced Yahoo!'s Yellow Pages. the fame of Google's search technology has put Inktomi under pressure. myspce and Facebook are born out of the air, making geocitis deserted, youTube crushed broadcast.com into powder ...... Yahoo!, Yahoo! How can this tiger swallow so many foods but it cannot grow a little meat ??
Microsoft is old, and founder Bill Gates once fought in the book "road ahead" to make Microsoft the first monopoly company in the history of the United States to span the industry cycle, so after Microsoft monopolized the operating system, It rushed to the browser. After the victory of the browser war, it directly inserted the instant messaging market to create an MSN. Microsoft even surpassed the software and started the game machine (Xbox) and MP3 player (Zune) hardware business. Even so, Bill Gates still put his eyes on him and missed a key opportunity in the battle for the Internet, so that Google could just take advantage of it ...... Now the Founder has left for charity, and the company has handed over to a layman for leadership. The result can be imagined.
On the surface, Google is still "focused" on searching, and secretly around what maps, photos, blogs, videos, desktops, mobile operating systems, cloud computing fog computing ...... In fact, it is in the footsteps of Yahoo and Microsoft. Although Google's current appearance is like a fish and water, the days have been moist and moist, but it's just that the revolutionary hero hasn't come yet. As the saying goes, good news, bad news, not bad news, time is not up ......
3. New World Order of SearchJiangshan generation is talented.
Today, Microsoft and Yahoo announced the search and advertising cooperation. Does Tian xiaod reveal only one corner of the ice on the two negotiating tables? Who can ensure that Microsoft won't play the Yahoo shopping show again? Even if Yahoo and Microsoft are merged, can yahoo be able to generate a salted fish? Is Microsoft always thriving? 1 + 1 = 3? How easy?
Some people say that the key to defeating Google's nuclear weapons is in Microsoft's hands: Turning windows into an open system platform, turning windows, office is free for MSN users, hotm users, Xbox users, Yahoo users, and any non-Google users, So Google will not be available ...... Well, I'm afraid this is what McKinsey's consultants think about?
If Google is to be defeated, the conquest must come from the wild land. It must be an entrepreneur who is focused, focused, and focused at the same time ...... Where can I beat Google's ghost boy?