Where does gphone mean? -Marriage between the Internet and mobile Internet

Recently, Google Mobile phone G1. IPhone The challenger's role once again becomes the focus of public opinion. A month ago, the release of chrome was eclipsed.

Not only is Google's search engine known as "fast", but it also boasts remarkable development speed and style. However, in just one month, Google continuously challenged two competitors that are already taking the lead.MicrosoftWith Apple, there is no doubt: can Google's strength be enough?

I believe that Google's two major actions in a short period of time cannot be isolated from each other. Let's review the causes and consequences of these two events to find their internal associations.

Why is chrome flash?

"Chrome", the first browser product in Google's history, was secretly developed and its launch was surprising. In an unexpected situation, public opinion has interpreted Google as a fast challenge to Microsoft IE to compete for the market share of browsers. Without any precursor, Chrome's user volume soared at a "Google speed" in the early morning of October September 3, causing public opinion for a while. Analysts at Lehman Brothers even predicted that Google Chrome's market share would reach 15%-20% in two years.

Compared with G1. The news that Google wants to launch its own mobile phone gphone has been circulating around two or three years ago. gphone's technical kernel and development direction have seen rumors from various versions of the media.AppleThe Comparison Between iPhone smartphones is even more inevitable. After repeated rumors and rumors, Goole finally announced that it will officially launch G1. At this time, G1 not only triggered a wave of pre-purchase by a crowd of fans, but also became the hottest topic in competition with the iPhone.

The future of Google Chrome may not be so optimistic after some tests by users. According to the getclicky research firm, the number of Google browser users has been declining since September and has now dropped to half of the original number. The two mainstream browsers, Microsoft IE browser and Firefox browser, seem unaffected and still account for 60% and 30% of the market respectively.

Is this a temporary failure for Google? In addition to fixing beta vulnerabilities, Google does not seem to have taken too many measures to remedy the current situation.LenovoAt the beginning of Chrome's launch, Lee Kai-Fu said in a media visit that China is not limited to its market ambitions, but to provide users with an additional choice. Ignoring the market with the largest number of internet users seems unreasonable for browser products.

Does this mean that the dramatic growth in user volume is already unexpected? The birth of Chrome has another mission?

What are G1 ambitions?

T-MobileAnd Google last month showed G1 outside, was criticized by some people in the industry, said G1 is not attractive to consumers. Compared with the iPhone, the music service of G1 is not very powerful, and its design is not as attractive as the iPhone.

However, industry insiders who have previously tried G1 mobile phones said that compared with the iPhone, G1 featuresNetworkApplication. Not only does the Internet browsing function work well, but with various Android applicationsProgramG1.

Except androidHardwareIn addition to sales, the more important market for Android is its application business. Even if external developers develop various applications for Android, they aim to challenge the business of the Apple App Store, and eventually led to the growth of the Android mobile phone user base.

Google said that after the official release of the G1 mobile phone, the Android app market will open a beta version, which will provide a large number of Android applications. Over time, the number of such applications will increase. Google predicts that more than 10 thousand active developers are willing to develop applications for Android mobile phones worldwide.

In terms of external application development, Google has said that it will not control developers' corresponding activities or share revenue with developers. Each Apple App Store sells a third partySoftwareApple will earn 30% of the revenue.

It can be seen from the above that G1 is not so much a new mobile phone as a handheld terminal on the Android platform.

All for Android?

The author concludes that Google is well-known for its ability to create new opportunities. The launch of this Chrome browser is not only about Microsoft's IE browser, but about the internet that it has always been committed to, like G1.MobileThe terminal application service is paving the way for the Android platform, which also echoes the advantages of search engines on the Internet. Google's founder, sergib Blin, once made it clear that Chrome is a network software application platform, notOperating System.

Google does not know much about the browser market structure, and its competitive advantage is not obvious. After all, it has been 13 years since IE released version 1995 in 1.0. Although there are multiple competing products that are faster and more stable than IE, however, no one can shake IE's market share so far. I am afraid this will be the basic pattern in the next few years.

Previously, Google's top executives once stressed that browsers are not targeted at any similar products. Although many industry analysts believe that the above statement is just Google's "diplomatic statement", I think it is not without reason. The advantage of Chrome is that it is stable in operation and rich in functions of Internet applications. Tabs are independent of each other, integrating search queries and links to the Internet into a box, making users' operations more convenient ....... Think carefully, these advantages areComputerThe user attraction is actually limited, but it can make the smart phone more convenient to use.

The significance of Android to mobile phones is like the significance of windows to PCs, or the significance of Apple OS X to Mac. In addition to using chrome to access the Internet, G1 mobile phones also come with many useful programs, such as Gmail, YouTube, Address Book, calendar, Im, and Google Maps. If people use Google mobile phones to access the Internet, they are more likely to use Google search engines to view Google ads, So Google will make a profit.

Since the launch of the Android platform last year, Google has been emphasizing that they are not looking at the traditional mobile phone market, but focusing on development in the application software field. From this point of view, whether chrome or G1, Google's goal is not to compete with Microsoft or iPhone in the opponent's traditional superiority field, but to take this opportunity to take advantage of its own Internet advantages, step by step, we will seize the lead in the mobile Internet application market and cultivate the Android platform as a dominant player in this emerging field. Therefore, the author concludes that the launch of G1 is only the beginning, and Google will surely launch a series of new actions that shake the industry.

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Google is involved in the mobile Internet, attempting to establish a production chain with Android as the main body in the open-source mobile phone alliance, and aggregating all content developers for its development content in an open-source manner, with the further improvement of the hardware performance of smart terminals, Google's powerful Internet advantage finally sounded the horn of its march into the mobile Internet, so we will wait and see...