Where is the road to my campus portal

The era of mature development is plain, creating business sensation and miracle more and more difficult. Internet in China after more than more than 10 years of development has become increasingly mature, with the Internet technology in China's gradual popularization and the Internet industry intervention cost is gradually reduced, China's Internet in recent years has been rapid development, its most prominent feature is the rising number of netizens and various types of Web sites are constantly emerging. And in these sites, the development of the number of Campus portal site is amazing, the reason is that most of these sites for students in school, operating costs, a few like-minded students, each funded hundreds of yuan, buy a space, domain name, find a set of procedures, a website can be launched. Of course, the number of many does not explain how good the industry, most of the site's operations are very depressed, 1-2 years, and so do the site to graduate to find work, the site will also die.
Why is that? Does the campus portal network really have no way to go? Campus portal site in the end road and side?

I combined with the experience of several years of operation of the website and we discuss this heavy topic to make a point. I hope you will not hesitate to enlighten the shrimp.

I do now a local student network portal, is from the development of personal homepage, just started purely their own interests, and so on all aspects of content long after, in 2 years ago formally changed to the name of the current "Anhui Students Network" (http://www.hao810.com), to tell the truth, I do not intend to commercialize the beginning of this station to operate, so long since the site is basically capital preservation operations, not much profit. But a website to want to do well must profit, through the profit to obtain the bigger development, otherwise only then dies. Of course, except for personal homepage classes. So combine the actual situation of Anhui student net to express personal opinion on the development of Campus network Portal station.

first, the campus portal network should be how to do.

First of all, the campus portal network should pay attention to the breadth and depth of the site content. Content is a site of life and soul, no content on the site. As a campus portal network should first pay attention to the universality of the content, as long as the target group of the site---students need the best content should have, light has not, but also should be rich, to give users the choice of room. The richness of the content is the prerequisite to provide the learning content to the website target group, the 21st century is not the century of education, but the study of the century, and through the Internet learning will be the majority of students to learn the first choice, the greatest advantage of network learning is optional, your content is not rich, how can people choose?

Second, the campus portal station only all-inclusive or not, should have their own characteristics, have their own attractive things. Because this kind of station too many, the good and bad, the parrot, no characteristic also only dead. Like the four major network portals, although they are portals, but each has its own characteristics and advantages, SINA features is the news, Tencent QQ features rely on QQ timely communication; Sohu mainly do classified search, NetEase is the characteristics of the mailbox. Do the campus portal is the same, to have their own unique place. Rich content is the premise of your survival, have their own characteristics is your hope of development. It is a "red leaf" of millions of green leaves.

Finally, do the campus site must use the campus cheap resources, to take low-cost mode to operate. This has 2 advantages: one is, in the WEB2.0 era more and more attention to user participation, only user participation, user sharing, users become the owner of the site, the site can and users go closer to understand the needs of users to meet user needs, is the content of the site from users, service users; Campus has a large number of low-cost mental resources, the full use of these resources can effectively reduce the operating costs of the site. My website is now being used in this way in operation.

second, the campus portal station profit model analysis.

As a campus network portal, its main users should be students, student groups are one of the poorest groups, they can not and will not be willing to pay for the general network services, unless you cheat him. Natural through the network of the audience charging a will not go through, the profit model I think there are 2 main.

First, the Web site traffic into commercialization. For example, in your travel program and local travel agents to launch a travel plan, from that commission, in your website reading column and local bookstore or network bookstore cooperation, the introduction of various types of books promotional activities, taking Commission and so on. The specific model combined with the content of your site and traffic to explore it yourself.

The second is the most common Web site profit model-online advertising. Network advertising is divided into 2 kinds, one is the local enterprises to your advertising, the general monthly charges, the other is online advertising, generally in accordance with the effective click charges, network advertising can find a better reputation of the advertising alliance to provide.

So many of the campus portal network will experience a big industry shuffle, if not big will have to die. If we can seize the opportunity to continue to grow and develop, there will be bright prospects.

If you have any advice and discussion, please welcome the harassment. My qq:623564571.