Whether the product manager is "pass" or "dedicated"

Whether the product manager is "pass" or "dedicated"

 

 

On Friday, Liu Yu arrived.

After I helped Guo complete all the procedures and procedures required, Liu Yu and I sat in the office and waited for Zhou Yang to hold the first department meeting.

Of course, I don't know that our previous exchanges in the office were not counted as part of a department meeting. If we do, we should be the smallest meeting in the company meeting history.

Soon, Zhou Yang came and looked sad. I don't know why.

When I met Liu Yu and said hello, they both met, but at that time Liu Yu was still a job seeker, and Zhou Yang simply talked to him out of recruitment requirements, just like other interviewers.

Zhou Yang is not the kind of people who are on the shelf, but he is not the kind of self-developed person. In general, he is a man who is not on the shelf and is somewhat indecisive.

Therefore, I have to come to the opening remarks of the three-person meeting.

"We warmly welcome LIU Yu to join the product department of eyoung and officially become a member of the product department. Next we will invite the product department's boss, Zhou Yang and Zhou manager. (In fact, I have been wondering how to define Zhou Yang, the name can only be an acquaintance, and the name of the boss is too casual. Therefore, I simply used the three titles) to introduce the overview of the product department."

Zhou Yang smiled and politely said, "Let me explain it first. As long as we close the door in this office, let me call Zhou Yang. We are not so polite, our product department was just set up this year, and even the prototype is not enough. Now we are three people. According to the department plan, we will eventually prepare six people. I, a bubble, and Liu Yu, there are also two product managers, plus one product department assistant. The company has a clear definition of the product department, that is, it wants the product department to become the locomotive and engine of the company's product development (I thought, doesn't that mean anything, the engine must be in the front of the locomotive.) I understand that in the future, the product Department will be responsible for the company's product development. Therefore, we feel that we are facing a heavy burden, if it is done well, it depends on whether everyone can work together! Okay, I'll talk about it so much. Arrange the work. Bubble is responsible for the V product line of the company. Liu Yu is responsible for the product line of the company. If Liu Yu wants to know more about it, you can ask a bubble."

After Zhou Yang finished, he looked at the table and said, "Well, it's almost time to have lunch. Let's have a dinner at noon. It's a welcome ceremony. Treat me !"

I thought, why didn't I receive this offer when I joined the company? It's unfair.

"It can be regarded as a supplement for Bubble !" Zhou Yang said he was walking out.

Lunch is very simple. There is no soup for four dishes, and a bowl of rice for one person, but the dishes are hard dishes, which are the ones that the average migrant workers barely ordered for lunch. I secretly figured it out, at least Zhou yangxiao had to pay 200 yuan for the four dishes, but who made him a leader? He must have paid more than me, and it is reasonable for him to occasionally pay for the four dishes.

Because they are hard dishes, it takes a little longer to serve the dishes. We chat while we are waiting. Zhou Yang still points to the Zhongnanhai, which has a pivot value of 8. I still do not select the Zhongnanhai, liu Yu also said that he never smoked. Who knows whether the boy really does not smoke or pretend to be stubborn.

The guest is a work meal, and Liu Yu has just joined us. Therefore, the topic to be discussed is greatly reduced. After chatting about some industry news, the topic is naturally transferred to product management.

Zhou Yang raised a question: "product managers should master all kinds of knowledge and skills, but they usually seldom do it themselves. For example, A strong product manager cannot persuade a very common programmer how to write code. Is it true that the product manager should eventually look like "Everything understands, but none of them are excellent. What kind of job does it belong?"

After the interview, I knew that Liu Yu was the kind of guy who wouldn't cover up his opinion and said whatever he wanted. Indeed, when Zhou Yang's voice fell, Liu Yu began to express his opinion.

"I think the product manager is to train himself into a general talent, because the product manager has to deal with a lot of work and a lot of skills and knowledge, A product manager cannot be proficient in these skills. After training, a product manager for technical transformation can have certain sales knowledge, but it will never exceed a salesperson who works on the front-line every day, I remember when I was a product manager assistant, every time I discussed products with the market, I was very careful, because market knowledge was not as good as others, and I often had nothing to say to each other. Therefore, from the perspective of job requirements, personal abilities, and work characteristics, product managers should be a general talent ."

After he finished his head, he thought about it again. After confirming that the logic and thinking were correct, he nodded again. "I think that is the case ."

Zhou Yang looked at me and expressed his views.

It seems that the food won't arrive at half past one, so let's talk about my views.

"General talents" or "special talents" should not have been an opposite relationship, just as the "two phases of light" in physics, the relationship between "yes" and "no" is not absolute in this world. The key lies in finding the basis for us to understand this problem.

When talking about "communication", it seems that it has nothing to do with "professional". When talking about "professional", it seems that it should not be improved in "communication, I think this is one-sided.

First, "communication" and "communication" give product managers an understanding of "wide and wide", while "wide" means more things and more knowledge, the "wildcard" means that you only need to be familiar with this knowledge, so you can stop it.

I don't know who defined it. If I want to know it, I will definitely scold him well. To put it bluntly, this argument makes product managers no longer so concerned about acquiring multi-party knowledge, to put it bluntly, this puts many friends on the psychological burden. It seems that as long as you study some knowledge, it is no longer the same as the product manager.

So what are the knowledge we need to know?

This is not clear to anyone, but it can be basically defined as "various business knowledge related to products". This is too much. For example, for the food industry, product managers should not only understand the business knowledge of food, such as raw materials, recipes, and production processes, but also understand various food standards and national regulations. For the Internet industry, for example, product managers should not only understand the characteristics of Internet products, such as business models and product business processes, but also understand ue, UI, and program knowledge.

In a word, all the knowledge that helps achieve the purpose of the product, the product manager needs to understand.

The focus of this sentence is "purpose". What is the purpose of the product? It is not about exchange in the market. On the one hand, users get the value of use through exchange, and on the other hand, enterprises get the economic value through exchange.

Based on this purpose, who can say that the knowledge the product manager wants to know is limited to the product itself or a smaller scope of technical implementation means?

Product managers, especially in many Internet or software enterprises, feel inferior because they do not have a certain technical background, it seems that Internet products and software products rely entirely on technology to achieve the ultimate goal. I really don't know whether this is a problem for the enterprise or a problem for the product manager.

As long as it is an enterprise, it will inevitably abide by the basic rules of the market, that is, the final exchange of products through commercial operations.

If a product manager says that I never think about this problem, I can only say that either your company or industry is not mature enough or your product manager is not mature enough.

Okay. After talking about the product manager's knowledge, let's talk about the product manager's knowledge.

What should the product manager do?

In terms of technology, sales, channels, or product design and planning? None of them. All of the above are the scope of "communication" knowledge. The product manager should be specialized in "product management" knowledge.

This is the product manager's skill, the knowledge base on which the product manager depends, and the prerequisite for the product manager to do a good job and reflect its own value.

Is there a Knowledge System in product management?

Of course, (please refer to the 9th question), any job must have a complete set of system theories as the basis for development, but you must acknowledge that, the development of the theoretical system in the field of product management is seriously lagging behind, leading to the standardization and professional establishment and development of corresponding positions in product management.

It is often the case that "no one is on duty, no one is on duty, no responsibility is on duty, no duty is on duty", enterprises are not easy to use, and individuals are not doing well.

However, we cannot let ourselves go, or discard the requirements of product management positions to change our roles in disguise.

Product Manager is a job in Haina baichuan, but Haina baichuan is not our goal, but an approach. The fundamental goal is to make our own product management capabilities "red and professional ", this is what we finally need.

In my summary, product managers currently have three common problems in their understanding of "communication" and "specialized:

1. overwhelming competition

For example, many Internet product managers tend to be limited to blindly pursuing functions and UE, and think that as long as they do well, the product will surely succeed. I often see many of my friends commenting on a new product function and talking about the business model. I just want to ask: does this help achieve your product goals?

The model that can solve problems for customers and bring revenue to enterprises is a good model. Our idea should be "deliver customer value, not product features ".

Therefore, even if your ue knowledge is richer, more proficient, and the program level is higher, it cannot be said that you are a qualified product manager, and this knowledge is truly needed, to be a product manager, you should change your mind and start from scratch.

2. complement each other

There is hope and a good idea, but it is too passive to do things. It is often induced or under pressure from other business departments. I will spend my limited time learning useful knowledge.

One time, a friend asked me where to train the axure software. I was very surprised. First, the software was used, and the software itself was not too complicated, you can use it while learning. Second, is this a skill that product managers should focus on learning? I'm surprised.

In my previous company, I also saw a product manager holding a book "getting started with programmers" when he had time. I am very sorry for him, A man without any technical background is desperate to read such a book.

Do not learn from each other.

3. Partial summary

It product managers focus on technical transformation, while FMCG focuses on sales transformation. It is undeniable that such a professional background has great benefits for product managers, but we must also acknowledge that, the products in the technical and sales eyes are not exactly the same as those in the product manager's eyes. The products in the product manager's eyes are the largest scope of definition.

Therefore, even if the job has been transferred, but the idea has not been transferred, then in the next work, who can ensure that you have a complete understanding of product management? Since we do not have a complete understanding of product management, who can guarantee that you will be comprehensive when learning the knowledge?

As I have seen, many of my friends are working with the inherent inertia of product and product management. Of course, there are also many problems in reality.

Therefore, the product manager should be "communication" or "specialized". My point of view is:

The product manager's "communication" is only a method and a process, and "specialized" is the direction and purpose.

The product manager's "pass" should be a business knowledge requirement, while the "professional" is a professional requirement.

The product manager should be both "tong" and "specialized" Real compound talents.

I have finished talking about it, but I haven't gotten enough food yet. These hard dishes are really hard enough.

Zhou Yang did not say anything and ordered another cigarette. I know that once he enters this state, he must be thinking about something. Sometimes he has to admire his technical background, A small detail can lead to a series of thoughts.

Liu Yu shook his head and said, "I don't agree with your opinion. I'm afraid no one can do what you say, in my opinion, either 'pass' or 'specialize' can be selected."

Liu Yu's opposition is not surprising to me. Indeed, I cannot cite a typical case to prove my point of view. After all, it is only a matter of consciousness. If there is no successful case, it is really difficult to convince people.

I nodded, indicating that I accepted his opposition. At this moment, Zhou Yang waved his hand, indicating that the main function of our time mouth was to "eat" rather than "compete ".

Liu Yu and I both smiled at him and started to switch the mouth function.

I did not expect that the luncheon would be a debate, and the first dinner ended in a conflict of views.

However, I feel that I have chosen LIU Yu correctly.

 

Apao say:

Apao say:

"Tong" and "professional" are not opposites.

However, the strange thing is that I don't know which senior engineer has put forward the argument that "the product manager should be a general talent.

What's even more strange is that many friends think that this adjustment is correct and is being executed without compromise.

It is not easy to have a good meal. We have to discuss this with Zhou Yang and Liu Yu, which is not a problem at all.

In fact, this principle is very simple. Just like the matrix structure, there are two lines, one functional line and one business line. The two are working together, affecting each other, processing well, doing well, and not doing well, it's just a mess.

"Knowledge-based" and "professional knowledge" are two lines of product managers. They must possess knowledge related to products and businesses, such as project management, it focuses on product management skills, such as new product management and product lifecycle management.

In this era of integration, the boundaries of all kinds of knowledge are already not so clear. It seems that some learning is called "Fuzzy learning". It seems like this. Of course, although our knowledge has some vague meanings, it cannot be vague when learning all aspects of knowledge.

In fact, what I want to talk about most here is: the product department has added new recruits. It's good. Congratulations.

 

This article is from yes! Product Manager.

Book details: http://blog.csdn.net/broadview2006/article/details/6873929