Which advertising alliance cannot afford to hurt?

Seeing the Internet, webmasters and advertising alliances are happy together. webmasters rely on advertising alliances to earn advertising revenues, and Ad alliances also need webmasters to support them. In this regard, they are on the same ship. However, if webmasters want to make money, they must find a way to click more advertisements, and they must think of cheating. Ad alliances need to develop and attract more customers, we must try our best to avoid cheating on our webmaster members. In this way, the webmaster and the advertising alliance will begin to fight against it...

This is exactly what I want to say: Is the webmaster and the advertising alliance fighting, or is it a win-win situation for cooperation?

After checking on the internet, you will find that many small website managers have shouted for help, saying that they have been banned by Google or the Baidu alliance. K has been made even if a few small dollars have not been obtained for several months, who should I look? Maybe the onlookers will say it's only a few dollars? Give it to him. If you have never been a webmaster, you will not know that this is not a matter of a few dollars, but the confidence of a webmaster to continue.

We do not rule out personal cheating. However, some innocent people are also involved in the fight, and there will never be any more of their advertising alliances. Who is wrong? We don't want to hear you say that because of our cheating, we have returned your income distribution to the original advertising promotion users and will block it forever. In this way, our free advertising for you is also over, and our hearts are also cold. Who should I tell if there are many words that cannot be said? Maybe we can only blame the fact that we are still not perfect with Internet institutions. Why do we need to let people put your ads on the Internet, instead of being cheated, you will be banned forever, and your property will be confiscated? Oh, my God. Why? Since you can determine whether a segment is cheating, why can't you let him not generate profits if he is cheating, but directly block the code? What I hate most is that we should not block the issue when we suddenly send an email saying you cheated? This cannot be said.

Of course, we believe that this will be better, and we will also clean ourselves to observe the healthy development of the Internet. Below are some common Internet scams. We hope to help you and avoid detours:

1. In order to make money, the Webmaster will intentionally increase the ad click rate to earn more income. Ad alliances control the click-through rate of advertising, which is usually controlled within 5%. If the rate is exceeded, it is likely that the advertising alliance will decide to cheat and then kill it.

2. When the webmaster repeatedly clicks an advertisement, it will be recorded by the small cookies in the Internet. If you click it again, it will be an obvious duplicate and will be dropped by the advertising alliance K. Even if you clear the cookies in IE and click "S", it is still hard to escape from the French network.

3. IP Address Fraud Prevention: Generally, the billing method is based on the unique IP address within 24 hours. Each IP address can be recorded in the database. When the next access IP address is the same as the existing IP address of the database, no fee is charged. Currently, the Internet access is generally a dynamic IP address. The attacker can change the IP address by going online or offline through the dial. You can identify the IP address through the C segment, for example, a large number of IP numbers in the same C segment such as 58.49.11.x, it may be considered as cheating by the advertising alliance.

4. source statistics to prevent cheating: 1. Record the webpage of the click, that is, the address of the ad placement page. You can manually inspect whether the ad placement is correct and check whether there are leading bad statements next to it. 2. Record the routes for placing ad pages. The search engines of each site always occupy a large proportion. If there is no route for the page, you can determine the non-connection traffic of the page.

5. time surplus to prevent cheating: when you open an advertisement page, it is generally impossible to click an advertisement instantly, because every advertisement changes from impression to attention and then to click action, you can set cheating behavior when a visitor clicks an advertisement within a few seconds after opening the website page. when the time difference between several ad clicks is exactly the same, it can also be determined as a robot click behavior. When you open an advertisement and immediately close it in a few seconds, you can also judge it as invalid click. Google Adsense also uses this method to determine invalid clicks.

6. combined with Alexa data to prevent cheating: Although Alexa is not a standard, it is an excellent reference tool. When a website with a large value of Alexa produces a high number of ad clicks, there will be doubts, where does the website's natural traffic come from?

7. prevent cheating by using unique parameters: the MAC address and hard disk serial number of the NIC, and the machine code is generated through the hardware and software information. In a large advertising alliance, you can record the Mac physical address of the computer's network card of the AD click to determine whether the user clicks the ad within the same period of time or for a long time, so as to determine whether the user is cheating.

8. mouse value: 1. Each point on the screen has a coordinate value. When you press the mouse at a point, there will be a coordinate value. When a robot clicks, for the same mouse value, you can remember only one click. 2. Each click will generate the mouse's keyup and keydown actions. If this value cannot be captured, it may be simulating data submission.

Finally, the webmaster was warned that these practices should be avoided, because the road was too many and it was still easy to encounter 'ghar '.