Which pictures can be used to improve the conversion rate effectively?

Generally speaking, people only buy the visible goods. Usually you also want to touch it, get it and use it to see. However, the line is not able to complete these operations (unless the software is based on the Internet). So, in order to make up for all this, you need to redouble your efforts to make your product vivid through image graphics.

I know a guy who sells building materials on the Internet. He added a picture of all the screws sold, and the screw sales went up.

Schwann Food (home takeout) is one of the most converted E-commerce sites. When you go to their site, you will feel the vivid pictures they provide.

　　High-quality pictures

The use of large high-definition graphics is self-evident things, but many sites with low quality pictures to sell products. Made.com is a site that I have recently focused on, and their beautiful pictures make their products dazzling.

Another outstanding example.

They always do this: click on the thumbnail to display the picture in full size.

　　Notes and Details view

A single image should be presented from different angles as much as possible. Looking at the example above the ax, you can see the view of all angles on the product page.

Better than just a single ax picture, isn't it? You feel the ax in all directions. This product. They also find ways to show the product features in these photos while giving the brand the promotion. It's a good example indeed.

　　Context

The ins and outs are very important. Don't just show the product and put it into the environment. Leave us imagining how to use it.

Do you remember the photos in Changsha above? Made.com also shows the use of the scene.

And look at the sales earrings? Let me see what it looks like when I wear it. That's what Wild gems did.

"Easy to use, children will use it." "The better thing is to convey it through the relevant images.

　　Scaling

Zooming in/using a digital Magnifier is a good feature if your product has a gorgeous detail that attracts customers to see.

　　Avoid stereotypical pictures.

Usability testing shows that people always pay a lot of attention to the picture. For most audiences, real people tend to get a lot of attention, whereas stiff photographs are largely dismissive. So, don't use formulaic pictures.

I don't want to growl, but if you think it's going to be useful to dress up like a ghost-like, you're absolutely stupid and you think your clients are just as stupid.

Today, more mobile phones have decent cameras, and more natural snapshots will do better.

　　Increase attention to products

Pictures can be used to attract eyeballs to your product. As the famous eye-tracking study says:

　　Men Lust, Women worship Gold

Miratech has done eye-tracking research to measure how men and women look at pictures of sexy young women.

They concluded that men look at women's breasts and women look at her rings.

Also, people from different countries behave differently, for example, women from France are 2.7 times times more likely to stare at their breasts than from the UK. The longest-looking breasts also come from France (and Denmark). Some of the rhetoric seems untenable.

　　Try 360° Scan

Duematernity.com is an online mother and child retail project, with a 27% increase in the 360° mapping conversion rate. In the past, their websites used traditional two-dimensional images, such as a woman in a maternity outfit, to stand in front of one another.

Add 360° rotation to the picture, when the shopper browses the Product Details page, the picture is rotated automatically, on these pages the selling product conversion rate is higher than the standard two-dimensional picture 27%.

Golfsmith.com claims to have at least 10% conversion rates, sometimes 30% to 40% or higher, compared to the previous presentation, with a special rotation feature.

360° rotating images are generally controlled by computer and are generated by taking photos of a range of products or objects. There are technical blog introduction How to do a rotating picture, of course, there are more service providers to provide such services.

　　In the website Search window product picture enhances the conversion rate

Online retailer Brikhouse Security added an automatic drop down menu, which is displayed when shoppers enter items in their Search window, which has increased the conversion rate of the site.

In the Site Search Drop-down window to add product pictures, when users use site search, we have a conversion rate of 100% of the promotion.

About 8% of buyers use search capabilities on their sites, and about 25% of these users click on an automated drop-down list search result based on an image instead of clicking the Search button to complete a word. This makes the entire website search conversion rate increased by 15%.

　　Photos of the landing page increase sales and conversion rates

Medalia Art sells Brazilian and Caribbean artworks online, using artists ' photos on their homepage to promote conversion rates by about 95%. They already have the works of these artists:

When they replace paintings with real photos, the conversion rate is always doubled (the conversion rate in this case is clicked, not sold.) )

Increase the number of customer service calls to 21% by adding real person photos

37Signals started using their customers ' photos on their landing page and increased the conversion rate.

Will any photo increase the conversion rate? Getelastic mentioned a separate test to explain the problem, because they used photos of the bad material library, a picture that led to a decline in conversion.

The face with high color value can initially attract visitors and has a significant effect on the improvement of conversion rate. Never put an untested human photo on it. What you need here is the right photo.

Here is a picture of the problem (site screenshot)

An advertiser who does not engage in beer trading on Facebook observes that an ad that contains pictures of beer can get the best traffic.

In fact, there are more than 57% AD traffic for beer ads than any other form of advertising.

　　A picture in a blog post

I can't find any transformational research in this area, but I can be sure that using high-quality images in your blog posts can make you sell more of your stuff. Why, then?

The image enhances readability and the general user experience (rest mode, attracts attention, is tasty, worth 1000 words, etc.). Posts without pictures are boring, leading to a decrease in reading volume.

The more people look at your things, the more they like you, the more they develop relationships with you, the more they trust you, and move them farther along your sales funnel (even whatever the funnel is).

My advice: Always use a picture in your blog post.