White hat seo How are you doing in China?

Baidu Encyclopedia "white hat seo" entry such definition "White hat seo": "White hat seo as the name implies is frankly clear, reveal in the outside." is a fair approach, is the use of the mainstream search engine distribution guidelines prescribed by the SEO optimization method. It is contrary to the black hat seo. "

At the December 2004 Chicago Search Engine Strategy conference, US SEO expert Andrew Goodman published the title "Search Engine Showdown: Black Hat vs white hat" (Search Engine Showdown:black hats vs. Whites hats at SES Speech, the first proposed "Black Hat seo" and "White hat seo" These two mutually opposing SEO concept. This paper systematically expounds the ideal state of SEO and search engine--seo actively abide by the rules of the game set up by search engines, "coexistence and co-prosperity, mutual promotion" and long-term development.

2005 later, "Black Hat seo" and "White hat seo" concept gradually introduced to China, with the SEO awareness and technology in recent years in China's popularity, white hat SEO techniques in China webmaster and seoer in the hearts of in-depth popularization, and in the vast majority of the site has been more widely used- This is not because the Chinese webmaster and seoer particularly comply with the rules of the game set up by search engines, but because with the strong development of search engines, more webmaster and Seoer realize that their website can not rely on "Black Hat seo" method to obtain a temporary high ranking search engine, a night of wealth; Flap arm, should be gathered "brand site, to maintain long-term normal web site operating income, they must follow the search engine rules.

Therefore, the Chinese Webmaster initiative to cater to search engine preferences, learning to adapt to a variety of white hat SEO techniques, now a talk about "white hat seo", almost all the domestic webmaster (SEOER) are very clear and clear, and they such a systematic discussion is not only in the paper stage of the Zhao Kuo. Their reasonable use of a variety of site tags, the choice of site selection, 301 jump, Dynamic Web page pseudo static processing, site content of the daily regular upload ..., and even 404 page settings such as all the details of white hat SEO gimmick application are handy, the best.

But know and skillfully use a variety of white hat SEO method does not mean that all the Chinese webmaster (SEOER) really understand the white hat Seo method after the white hat SEO spirit and constantly applied in the daily practice of the site.

In fact, now the Chinese stationmaster (SEOER) to 2006 Shanhui (ZAC) "SEO: Do you want to wear white hat or wear black hat?" "and black Hat SEO has an undeniable argument is: You can not guarantee full compliance with the search engine rules, you can use a decade after the search engine to pay attention to the site. Who knows when the search engine will make a big change to its algorithm, and let thousands of white hat sites disappear from the search engine? The truth is in the heart, deep thought.

　　

Therefore, it is universally cherished that "10,000 years too long, seize the time" anxious Chinese webmaster (SEOER) know and skillfully use a variety of white hat SEO methods to optimize the site, while not really pay attention to the search engine got-"search engine is just a common site on the visitors, the site's crawl way, on the site (page) Value judgments, are also from the user's point of view, any improvement to the user experience, are the search engine improvements. Search engine optimization, but also will allow users to benefit "(" Baidu Search Engine Optimization Guide 2.0 "), that" search engine and SEO emphasis on their own to determine whether the site optimization measures is the highest principle of cheating is: if there is no search engine, you will do it? Some Web site optimization method is only for the search engine and adopted (in order to make their own site to obtain a certain aspect of improper interests) rather than to the vast number of netizens "is understandable."

　　

In this sense, all of China's webmaster (SEOER) More time to master a variety of search engine for the recognition of white hat SEO method just use a variety of white hat Seo method to please search engine, while the line "Black Hat seo" The Essence of the act of self-deception-because, any technical means is neutral, There is no innate moral value of the merits and demerits, is the goal of moral orientation of people to achieve this purpose of the means of labeling the moral tag.

Obviously, this kind of search engine for the recognition of white hat SEO practices "Black hat seo" The real site optimization behavior of the Chinese Internet cause more harm, "SEO ranking tool" Lotus Son's company even the Spring Festival holiday also do not miss-because search engine is not stressed " Website content daily regular upload and outside the chain of construction daily regularity "? So with" massive haemorrhage "type" the High reward "lets" the SEO rank tool "The active overtime, creates more unbearable 卒读 the various webpage content and the network rubbish link, is for the Black Hat SEO has always dreamed of--obtains at the faster speed More sites included, more outside the chain, higher ranking of the site.

In addition to a variety of search engines for the recognition of white hat SEO practices and line "Black Hat seo" The real site optimization behavior, the website content that lets a person more headache the Chinese stationmaster (SEOER) also should calmly, let "SEO rank tool" all sorts of pseudo original technique apply to the Acme, "false original content + inside chain + outside chain = Keyword high ranking ", even for those ranked 10, after 30" underachievement "Site keywords and search Engine association Word search (Baidu, Google dropdown box Lenovo hint), Chinese seoer also have Huichun calmly respond to, Through a variety of disguised as natural distribution of the user natural search click of the manual click Behavior to make their own keyword ranking faster rise.

　　

"The same content of all the major websites in China has been copied rotten, simply copy no new ideas, to climb the wall tools, to go to foreign websites to copy"-"SEO ranking tool" Lotus Son in the Gouyn12 QQ group in the cry although faint, but pointed to today's surface prosperity of the Chinese Internet has always been unable to face the Achilles heel "--poor content, Robin Li's biggest puzzle of the year-the lack of Chinese Internet content (so Baidu has created Baidu to know and Baidu Encyclopedia, Baidu Encyclopedia of" no content to copy foreign sites "practice so that the domestic web site has no content on the" eternal article a big copy "of the pseudo original method of a big line) To this day, there is no change whatsoever.

It is because of the lack of the overall content of China's network, industry experts said: "Website optimization should be from URL optimization seo to the SMO social media optimization (content optimization)."

This is the original intention is good, is to hit the current Chinese SEO abuses. But who knows, in the "Orange born Huainan is Orange, was born in Huaibei," the Chinese today, such a SMO content optimization will again repeat "white hat seo" in China's home story?

The most important thing is not the optimization, but the creation of content-intentions to create! A well-known domestic seoer said: "The site is done with heart!" (Special statement: Gouyn12 is also not a good bird, the text of a variety of garbage false original, garbage outside the chain he did not less than the whole!) This article by SEO Yunnan original starting, reprint please bring the website http://www.gouyn12.com/cnnet/139.html