Who will lead China's online marketing

In the late 1990s S, the main form of online marketing was webpage advertisements and emails. This initial form is the embodiment of traditional advertisements on the Internet. At this stage, the unique advantages of the Internet are not reflected.
The emergence of real-name networks has brought new highlights of network search. This pioneering Chinese addressing technology helps netizens search for addressing and promotes websites or enterprises. In the Chinese addressing mode, users' search intentions are combined with enterprise needs.
Internet users search for the desired information based on work, life, and learning. Therefore, Google, Baidu, and other pure search engines are emerging. After the real name of the network, Yahoo also created a new search marketing method-search bidding, to push search marketing further with precision marketing and click payment. Subsequently, the search bidding was quickly carried forward by Baidu and Google, along with the network Real-name service, driving the rapid development of the entire search marketing market.
Currently, search marketing has become one of the main force in network marketing. According to iResearch market consulting, there are more than 0.4 million search and marketing customers. It is estimated that there will be more than 2009 million households by 0.65 million, and the revenue of the entire search and marketing industry will also exceed 7 billion yuan.
For Chinese enterprises, through the cooperation of search marketing and e-commerce, they can obtain a full set of network marketing services: from marketing to sales, or even for different needs and development stages of the enterprise, select the degree of integration with the network, and use the huge penetration of the Internet to promote enterprise operation at a low cost. Zeng Ming, president of Yahoo China, said: "Yahoo's online marketing product team integrates two types of services: search marketing and e-commerce, which are differentiated by the investment size and network application level, the purpose is to target enterprises in different stages of development."
In the second half of 2005, Alibaba merged with Yahoo China to perform Yahoo transformation search. At present, Yahoo has positioned Baiye window as an "entry-level small and medium-sized enterprises" search and marketing product. Meanwhile, Baidu entered Japan in 2007 and hopes to expand into an international search platform to cope with the global e-commerce trend. In addition, Google consortium Netcom strengthens the local service functions of search. Other portals also aim to integrate e-commerce resources. For example, the marriage between TOM and eBay represents this trend.
Looking into the future, looking at the "golden age" of search marketing, Baidu, Yahoo, and Google, it is still difficult to determine who will take advantage of the competition.