Why are there so many ad platforms?

Unconsciously,Devstore102Advertising PlatformDeveloper services, accounting for nearly 1/7 of the total number of websites. Compared with other types of developer services, they are mostly included in the same category. Why are there so many mobile advertising platforms, and a product is usually operated by a company, a team, or even some companies that have been operating for several years? Is the market gap too large or the service itself?

1. The mobile advertising platform serves two objects: developers and advertisers.

2. The operating mode is that the developer first embeds the SDK provided by the advertising platform into the application based on the application. When the user who uses the application clicks the advertisement, advertisers Will pay developers based on the corresponding billing methods. There are usually three billing methods: CPM (views are charged), CPC (click to charge), and CPA.

3. CPM is mainly used in China for billing, such as cogoe, qianqian media, AdMob, qumi, and vpon. In international practice, the cost per CPM ranges from $5 to $200.

4. China's main use of the CPC billing methods include domeng, youmi, qumi, limei, cokuo and so on.

There are so many basic information about the advertising platform, clear service objects, easy-to-understand operation modes, and certain rules have been formed in the billing standard market, the difference is that the advertising platform's price adjustment, incentive conditions and measures are different.

DataDevstoreAccording to incomplete statistics by the staff, 90% of developers think that the SDK of the advertising platform is easy to embed. Most of the functions are similar. It doesn't matter which advertisement platform to access. Generally, they choose based on their popularity and profitability, but for developers, they care about integration and debugging, and do not have too many bugs to affect the user experience of their own applications,

The problem arises. for developers, what are the basic parameters of the advertising platform:

① Advertisement form, which advertisement forms are supported, the number of advertisement forms, and novelty.

② Click-through rate and filling rate are self-evident in the importance of making profits.

③ Serving type, region, time period, interest, terminal, category, and so on.

④ The payment date is like waiting for a salary. How much do you want to pay a dozen yuan a day.

These four parameters are worth noting. I will give you several anonymous ad platformsDevstoreMake a comparison on the official website.

According to the comparison, do you see the gap? Don't forget about the devstore, but you have included 102 advertisement platforms. You can find out which one is more suitable for you than others, which one will make you earn more. If you don't want to talk about it, just pick up 102 advertisement platforms.Click to enter 102 advertisement platforms.

Why are there so many ad platforms?