Why are Xiaomi and Huawei mobile phones all killed in the barrier-free experience market?

Source: Internet
Author: User

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Everyone has the right to pursue a happy, convenient and comfortable life. Even if the body is slightly flawed, it cannot be the reason why they refuse to use technology products. Especially for the smart phone this important, universal, convenient technology products, more need to carry out hardware, functions and other aspects of optimization, to meet the needs of the use of multiple people. Among them, screen and voice interaction as the most important interactive channel of smart phone, become a good service for the visually impaired the important breach.

At present, Xiaomi, Huawei and other domestic mobile phone companies have entered the barrier-free experience market. But for the visually impaired, the hardware, function is only a purely client function, and did not really deep research and development, optimization down. In the face of this huge potential market, what should domestic handset manufacturers do?

The barrier-free market has huge potential! Or into a new point of mobile phone manufacturers

The data show that at least 6 million people with visual impairments are using smartphones at home. The reason for using smartphones is that the latter allows them to fully experience more convenience. China's information barrier-free product alliance released the "China Internet visually impaired users basic Situation report" shows that the visually impaired people's Daily online needs, chat, visit forums, brush microblogging and other social activities accounted for the highest, 78% of people through the "listen" mobile phone to carry out the above activities.

In addition, watching the news, reading books, listening to music, playing games, shopping and so on is also the visual impairment of the daily Internet is the main thing to do. With the increase in income, internet banking has become a new habit for many visually impaired people, in addition to banking, securities, insurance and other traditional ways of financing, they will choose the balance of treasure and other Internet financial products. It can be said that the visually impaired people have a strong sense of identity and belonging to the Internet.

It should be noted that at present, there are about more than 13 million visually impaired people in China, and as the aging process accelerates, the visually impaired groups will be further expanded, and the visually impaired using smartphones will increase rapidly. This is a positive signal for domestic handset makers. Before the domestic handset manufacturers concerned about the youth groups, business groups, women groups, student groups have been saturated. The barrier-free market has great potential and will explode over time. For domestic handset manufacturers, which are already in the bottleneck of growth, the barrier-free market is becoming a new force point.

Xiaomi, Huawei to kill in! The barrier-free market is still in its infancy

At present, there are many domestic mobile phone manufacturers into the barrier-free market, including millet, Huawei and other frontline manufacturers. Xiaomi was optimized for the blind mode when it was released in its No. 271 week of the MIUI system. Blind mode is designed for the blind use of mobile phones, its role is to read the screen, blind mode can be read anywhere on the screen text, such as the app name, button name, text content, reading date and so on. and Huawei P9 mobile phone system auxiliary function, also more than two functions: talkback and switch control, for the blind to provide great convenience.

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However, it is important to note that although domestic handset makers have noticed the needs of visually impaired people and added and optimized the relevant functions, they are still in the most basic stage. For example, although MIUI optimized the experience of the blind mode, but the system does not own the blind mode of software, but also need users to download, and then through a series of cumbersome settings to open. The talkback of Huawei's mobile phone is a system tool software developed by Google that helps blind or visually impaired users to provide language assistance. In this regard, Huawei appears to have some "take doctrine".

It can be seen that domestic mobile phone manufacturers in the barrier-free market action is only a shallow, not as the focus of research and development. From this point of view, the barrier-free market is still in its infancy, with a great rise in space.

Technology upgrade is imminent and there is no obstacle

Although most visually impaired people are using smart devices such as mobile phones, the data show that 66% of visually impaired people believe that the current level of domestic information accessibility, and another 20% of visually impaired people think that the level of information barrier is not good. In the case of products can not meet the needs of users, technology upgrade is imminent.

Whether it is to open up a barrier-free market, or to make life better for visually impaired people, domestic handset makers should put the barrier-free technology innovation on the agenda. Perhaps, can bring unexpected joy, find a way to kill the Red Sea (new discoveries of science and technology Constantine/Wen)

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Why are Xiaomi and Huawei mobile phones all killed in the barrier-free experience market?

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