Why can I use o2o to sell cars?

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The working people in China are always persevering in their research on the Internet. In the use of the Internet to transform the quality of life, the business model they created not only brought about a new change in the subject of the economic structure, it also brings a new role in promoting the quality of life of ordinary users. In China's decades of Internet development, e-commerce and o2o models are the most typical examples, and have been booming with strong market demands.

The groundbreaking and revolutionary principles of e-commerce are based on huge market demands, while the o2o model has become the goal of the industry because of its commercial characteristics of online and offline connections. From the perspective of today's development, o2o has become a new way of life after e-commerce. The main reason is that this mode integrates users, hardware and the Internet.

Therefore, the o2o-based business model not only brings new audiences to cinemas, but also new passenger flows to catering enterprises and even new trading methods to the automobile trading market, so that more common consumers and users can easily sell cars without any risk, and complete the tedious service of "selling cars in 3 hours.

Three "half an hour": how to sell a car?

Selling cars through o2o is not a special case, but the entire transaction process can be completed within three "half an hour", but it is a unique advantage of o2o, located in Shanghai, Kaixin second-hand car sales (http://www.carsing.com.cn/), the first such belongs to their unique trading model.

This method divides the entire transaction process into three and a half hours: the first half hour helps consumers detect vehicles (the new sales has its own standard inspection process ), in the second and a half hours, high-quality merchants are organized to make a bid (high price), while in the third and a half hours, vehicles are delivered. In this process, the second-hand car merchants and car sellers can conclude a transaction without having to meet each other, and the role of the new seller is to carry the bridge between the seller and the car buyers.

In terms of detection, the new second-hand car sales have a professional offline testing center, the car owner can open the car after making an appointment, A new professional examiner will perform a comprehensive inspection of vehicles based on the information system within 30 minutes. Then, a new employee will send a professional electronic detection report to the server cloud, in order to provide more than 300 second-hand car merchants with comprehensive information about second-hand cars, and make bids and purchases.

Simply put, after a car dealer delivers the car he wants to sell to a second-hand car dealer, the seller can live or work in the past with no worries, this is because the sales of new second-hand cars will help sellers sell the highest price under the same circumstances, and during this period, no additional work or communication is required.

This business model of second-hand car sales is fully integrated with offline (store monitoring), Internet (website carrier), and Cloud Big data collection, this allows the seller and the buyer to complete the transaction without extra time and effort. In this transaction, the role of the new second-hand car dealer is to link the two sides to facilitate the transaction, and make this transaction to simplify all tedious processes while ensuring success.

According to the communication between the author and kxhulei, the owner of the new second-hand car sales team found that the number of new second-hand car sales has reached 1500 units per month, and the number of new customers is 3500 units per month, in terms of price, the transaction price promoted by the new second-hand car sales service is 5%-10% higher than the direct price quoted by the second-hand car dealer in the second-hand car market, and 10%-20% higher than the 4S store.

With this business model, new second-hand car sales have also made great strides. Currently, the Shanghai headquarters has 250 people, the Shenzhen Branch has more than 50 people, and there are 10 chain stores in Shanghai, in addition, the annual flow of each store has reached hundreds of millions.

O2o mode: Principles of Internet car sales

In the process of selling new second-hand cars, relying on big data is a notable feature that makes it fast and efficient to sell cars.

After the seller delivers the car to a second-hand car dealer, the electronic detection report is sent to the used car recycler through the cloud, and the transaction is carried out under the principle of high price. In this process, all communication methods between the second-hand car dealer and the second-hand car recycler rely on the information system. For the two, it also means higher efficiency and higher costs.

Among them, the biggest advantage is that, after the seller entrusts a new second-hand car to help the seller, the communication between the new seller and the second-hand car recycling manufacturer is based on the principles of openness, transparency, and fairness, transactions are conducted based on the high-price principle, which makes the entire transaction process transparent, open, and fair. Compared with traditional second-hand car trading, this method brings huge benefits:

First, it saves both parties time and manpower costs. All the services offered by the second-hand car dealer are based on the Internet. Therefore, during the transaction with the second-hand car recycling manufacturer, digital Communication and trading parties mean that the time, manpower, and energy of the two can be saved, which is of great significance for efficient workflow.

Second, the new second-hand car sales model makes the entire process open and transparent. Whether it's a car seller or a manufacturer that recycles vehicles, the process of opening a second-hand car sales is full of openness and transparency, especially the bidding model used by second-hand car recycling manufacturers, this not only guarantees the profit of the seller, but also ensures that the price of the recycler is equal to that of each other (the principle of who has a high bid ).

Once again, the new second-hand car sales mode also guarantees the security measures of both parties. During the sales promotion of second-hand vehicles, the risks of both parties are borne by the sales of new second-hand vehicles, and the sales of new second-hand vehicles will also supervise the entire transaction process, therefore, it effectively ensures the security of both sides of the transaction, and this mode is incomparable to other offline channels.

The new second-hand car sales promotion concept is to make the transaction process of buyers and sellers more professional, streamlined, and efficient.

O2o in the future: Or will penetrate more segments

In the second-hand car trading market, the new second-hand car sales promotion provides a good case, and its unique business model confirms the feasibility of this method. Under this trend, in the future, o2o will be applied in other segments. from the current situation, it has become an indisputable fact.

As an effective carrier for connecting online and offline, o2o plays an irreplaceable role in solving the time, efficiency, communication, and transaction costs between users and enterprises. In this mode, sellers have indispensable value in acquiring users, traffic, and higher service quality. In other segments, o2o can bring more value, and the reality will prove one by one.

However, it is foreseeable that, with the help of this new business model, ordinary users will experience a more convenient life experience. This phenomenon is becoming a reality. For o2o, this situation is also a manifestation of its own value.

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(Author profile: Zhu Zhe, post-80, Internet media man, well-known blog author, has been in the Internet circle for a long time. He has participated in many commercial PR and marketing tasks and believes in the Internet, he has been focusing on Chinese Internet business trends and case studies for a long time and is currently engaged in PR communication and innovative marketing. Personal Account: izhuyi; personal public platform account: zhuyiweixin)

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